Local SEO Services Australia
What is local SEO?
Local SEO is the process of promoting a website in search engines and placing it on the top of search results for phrases related directly to a specific location. For example, associations are created to include the name of the city or suburb in which your business operates.
Do you want to target products or services to a particular locality?
Businesses like restaurants, vets, lawyers, doctors, local shops, and many other types of local businesses and organisations should have a website. This is necessary to help clients (especially those living in your area) find your products or services.
Local SEO is useful for businesses and for customers as 96% of consumers look mainly for local businesses and services. Due to the internet user’s preferences, Google often makes some changes in its search engine which are particularly important for local businesses. Rather than choosing keywords such as “pizza shop” or “family lawyer”, you should focus on phrases like: “pizza shop Melbourne CBD” or “family lawyer Sydney”.
All your keywords, of course, depend on the area in which your business operates. You can expand this area not only to the city, but also to state (eg house building company NSW) or to the country (eg computer shop online Australia).
The benefits of a local SEO
First of all, local SEO gives small businesses the opportunity to compete with big organisations. In a global market, small businesses don’t have many chances to successfully compete with the largest organisations. Large companies can easily eliminate small businesses. However, it doesn’t have to be the rule! By using our local SEO services, you can:
- reach more local customers
- increase sales to customers in your area
- become known in your local area, and
- compete with large organisations by having low-cost SEO.