Make LinkedIn Work For You
As the owner of a company or media management professional, you might not consider LinkedIn as one of the places that you need to get your brand noticed. However, LinkedIn is increasingly becoming one of the top stops for professionals and their social networking needs. This is because the company has made some headway into making sure that their site stays relevant in this often crowded market. The best thing that you can do is ensure that you are using LinkedIn to the best of its ability for your business.
Using LinkedIn to Increase Professional Connections
One way that you can use LinkedIn is to increase your professional connections in order to increase your brand awareness. By using LinkedIn, you are tapping into a market of people who are professionally minded and looking to make connections with the brands and companies that they enjoy. They want to do business with you, and using LinkedIn to increase your brand awareness is a smart thing to do. You don’t want to negate your social networking presence by neglecting LinkedIn and the millions of visitors it has each day.
They’ve Redesigned Their Homepage
Another reason why LinkedIn might be for you is because they have redesigned their homepage to make it more user friendly. It allows users to share stories on LinkedIn Pulse, which allows you to engage your customer base with articles relevant to your brand. Maybe it is a professionally created press release announcing the development of some new product or promotion for your customers. Or possibly it’s news that features your brand and you want your followers to see what it is that you are doing to keep your brand relevant in this modern world. Whatever it is, you want to be sure to share it online so that everyone on LinkedIn can see it and engage with the content.
Lots of Options to Review Metrics
Another great reason why you should be on LinkedIn is it has built in metrics to help you see who is viewing your page and who is interested in your brand. Unlike Facebook, where people might come to troll and just chat, people who are on LinkedIn are more motivated to go out and do something in regards to social media suggestions. They are either looking for a job, looking for a brand to engage with, or looking for suggestions for their professional life, and if you aren’t on LinkedIn, you won’t be able to see who is searching for your brand with action on their mind.
Overall, LinkedIn is another tool that you can use in order to keep your brand relevant online. It allows you the ability to engage with professionally minded people who are motivated to do something regarding your brand. LinkedIn is for the upwardly mobile, and when you find someone that is upwardly mobile and motivated to do something, you have a social media site that is ripe for your brand and its products.