Generating leads is probably one of the main goals of your website. If you have a poorly designed website, this is probably being reflected in the amount of leads you get. There is the misconception these days that creating a lead generating website is both difficult and time consuming.
Lucky for you, it actually isn’t that difficult! There are a few simple aspects you can change in order to get the leads you deserve. You don’t even have to be a website design whiz in order to make the changes necessary to assist in boosting the leads from your website.
These days there seems to be a lot of focus on trying to get more traffic onto your website. But if you don’t have a lead generating website, all the work on building the traffic could be for nothing. Converting visitors into leads is the hard part, but ensuring you have a lead generating website, you know you are doing as much as you can!
Have a think about how your website looks now. Do you think you have done enough to ensure it is generating enough leads as possible? The truth is you may not even know if your website is up to scratch! That’s okay, this is why you are here reading this blog, to find out.
Improve your sales, leads and conversions!
The points below are designed to help you increase the amount of conversions for your website. These points are established lead generation boosters and if you find you aren’t doing one (or more) of these steps, you should fix the situation as soon as possible!
1. Contact number
This seems simple, like, yeah of course I’m going to include a contact number, I’m not an idiot! But it is more than that. Including a contact number is important, but you have to think about its placement, the size, colour, etc.
Despite this, some websites actually prefer not to include a contact number, especially if they are selling a digital product. But what happens if something goes wrong with an order and sending an email to customer service is not an option?
No matter the type of business you have, you will always need to have a contact number. For consumers, the presence of a contact number provides them with some level of relief. They know that if someone does go wrong or if they have an urgent question, there is someone they can call.
For SEO Shark, our contact number is right at the top. It is in red and is a contrast colour to ensure visitors can locate it quickly and easily. As well as this, no matter what other page a user clicks on, the contact number always remains at the top.
2. Lead generation forms
If you don’t have a lead generation form, how exactly are you going to generate leads? Without a quality lead generation form you won’t be able to get any information at all from the user.
These forms encourage users to opt in and give you information.
Opting in is very important because it means that the user is voluntarily giving you their information which means that they are genuinely interested in your business and what you have to offer. The people that fill out these lead generating forms often tend to become customers in the future.
You should look to embed a quality lead generation form directly on to you site. This is because it ensures it is that little bit easier to convert them into leads. You can embed the form anywhere you like they can be on the homepage, a landing page or on a contact page.
The place you put your form will probably depend on the type of business you run. For example, a plumber might look to have the form on one of their landing pages.
So when a user clicks on to the page about “Plumbing Services North Shore”, the form is on the side for the user to complete if they need to.
The form is short and simple; the user doesn’t have to fill out many sections. Yet, there is enough options so they we can get enough information about their business and what they need assistance with.
Obviously, some of the components you ask a user to provide will depend on the type of business you are running. If you were a plumber, you wouldn’t have to ask what the user’s website was!
3. Tool to track leads
This is just as important as the second step. How are you going to make use and keep track of the users that have submitted the form? Simply writing them down on a piece of paper seems a little out dated, don’t you think?
Luckily for you there is a tool designed to help you keep track of all the potential clients who have filled out the form! The tool will automatically pick up the submissions from your website and then put it into your database with the other contacts. Doesn’t that sound much better then writing them down yourself?!
This means that all your contacts are in one place and you will never lose them. As a result it becomes easier for you to follow up the users and keep track of the ones you have already spoken to.
HubSpot has a great Collected Forms tool (and it’s free!). This awesome tool allows you to pick up any submissions from your website as soon as they are submitted. Once the tool has done this, it will then place the submissions into your database. The only thing it won’t do is actually contact the potential client for you!
Testimonials help to boost your businesses credibility; therefore you should always be looking to include them on your website. These days’ people trust other people’s previous experience with the business more then they trust the business going around and saying they are great.
Testimonials are an essential marketing tool that should be included on your website. On top of this, you should also look to include Google Reviews if you can, consumers tend to trust these review significantly.
If you are looking for a platform to collect reviews, you might use our affiliate program here – with this link, you will get 50% discount.
Consumers are smart; they know you are only going to choose the best reviews to put on your website. By directing them to your Google Reviews you are showing them all the reviews you have, not just the lucky chosen ones.
Every business is likely to showcase their reviews differently. On SEO Shark we show our clients that we are rated 98% on independent platforms (shown below). This means we didn’t pick the best reviews to showcase, so the users can see all our reviews.
We also have a webpage dedicated solely towards a case study of one of our clients (shown below). This shows specifically how we have improved this clients’ SEO. With SEO is it more important for users to look at not what clients are saying but what the actual results are. This case study shows the results so far for one of our clients.
5. Call to action button
Similar to the first point, where have to include a contact number, a call to action button is designed to encourage users on your website to take action.
This action isn’t necessarily phoning your business and usually encompasses more than just a phone number.
Every business will have different effective call to action buttons. However it is important that you include a call to action button on almost every page of your website. Call to action buttons should be in a prominent position and users eyes should be drawn to this button first.
Call to action buttons can include words like:
- “Call Now”,
- “Request a Demo Today,
- “Get a Quote”, etc.
It is important for you to take the time and develop the most appropriate call to action button for your business.
You will need to have the call to action button above the scroll. Above the scroll includes everything that users can see on your webpage before they have to scroll down. If the call to action button isn’t something users see straight away, they may get side tracked and forget.
Call to actions help to build leads as it is another way users can get in contact with you. It helps guide users through the process of purchasing and therefore it needs to be simple to follow and you mustn’t overwhelm them will too much information.
This is something fairly small that tends to always be neglected. Despite this, whitespace can actually have a major effort on the look and feel of your website. If your website looks good and everything is clear and easy to find, people are usually more inclined to get in contact with you.
Websites that are too busy can evoke the wrong feelings in a user. Too many components on your website can negatively impact user’s eyes/ thought pattern and result in them clicking away meaning you miss out on a lead opportunity.
For some reason people believe that whitespace is bad and that they should fill up every space possible. This however isn’t beneficial to your website and whitespace can actually create a great effect if used correctly.
Whitespace around important features such as photos, call to action buttons and content is important. The whitespace acts as a guide and shows where user’s eyes should be directed. You should never add components to your website just for the sake of it because this usually ends up doing more harm than good.
7. Website speed
Like whitespace, this is another small issue but it can actually have a significant impact on your website’s ability to generate a solid amount of leads. Site speed impacts lead generation because if your website is too slow users are likely to click away.
This means you don’t even have the chance to woo them with all the other above points that you have changed on your website. User’s attention span is dwindling fast, so make sure it doesn’t take more than 3 seconds for your page to load!
As well as this, Google has made website speed an important aspect in their algorithm. This will affect your search engine ranking which means that users may not even be able to find your website in the first place.
If you want to check you website speed there is a great tool called Pingdom. You just enter you websites URL and the location of your business and it will let you know how fast it is.
Hopefully the above seven points make your website irresistible so that you can generate more leads for your website. However, this list is certainly not conclusive and there are plenty of other things you can do to build a better lead generating website.
It is important for you to have a look at your website to ensure you make the necessary changes. If your website is not completely optimised towards lead generating then there is really no point to it! Everything you do on your website must be designed around ensuring the most leads as possible.
You must ensure your website includes important components such as a call to action button (with contact number), a lead generating form, a tool to sort through the leads, testimonials as well as white space and a fast loading speed. Once you have done all this, you can be assured that you are making your website as lead generating as possible!
Sarah is the head of guest posts outreach and an SEO expert. Her interests are search engine optimisation, social media and brand management.