Tips to Make a Website SEO Friendly
Creating a well-designed and professional looking website will not in any way ensure that your site will receive enormous traffic. In case you want to increase the amount of traffic that your website gets then you will have to take the help of search engine optimisation. Search engine optimisation is basically the technique that is used to improve the visibility of a website and, thereby, the ranking in the search engines.
SEO is a very essential part of your presence online. If you use SEO appropriately then you will be able to improve the ranking of your website in the search engine. There are some tricks by which you can make the design of a website SEO friendly
Keywords are the most important part of SEO. In case you are making use of the wrong keywords then your target audience and the search engine will not be able to find you. When you are starting a website it is very important to establish the objectives of the business. You have to make sure whether you want to target local or global audience. Keep this in mind and you will be able to build a website make use of these specific keywords.
Placement of Keywords
If you want your website to be ranked properly in Google then you have to describe what each webpage is all about. You have to place the keywords in the appropriate position on the page and make sure that you do not overdo it. Some of the places where you should place the keywords are website slogans, title tag, navigation, H1, H2 and H3 tags, the main copy of the website, internal links, footer links, and also the bullet points.
User Friendly Navigation
If the navigation in the website is user-friendly then you will be making it easier for the search engines known to follow. A major issue that arises while the search engines look for a website is the links being placed in the images instead of text. This makes it difficult to find out the website. So make sure that all the buttons and links in the website are based on texts.
File Names and URLs
To make a URL search friendly you have to create it in such a way that the search engine is able to gauge what the page is all about. This is also a good way by which you will be able to include the keywords and this in turn would increase the visibility of the website. You should also name the images with the help of descriptive keywords and this will bring about a lot of difference.
Images in the Website
Images in the website are often ignored as an important aspect of search engine optimisation. However, they have a very important role. The images have to be optimized so that there is faster loading and thereby increase the visibility in the search engines. The file size of the images should be kept as small as possible, so that the people who are visiting the site from a mobile and also the people who are visiting the site have a slow internet connections have a favourable experience.