To get a web page to the top of Google search results you need to play the game of search engine optimisation (SEO). Implementing SEO effectively requires a degree of experience and expertise – going in blind invites a whole range of issues that will set you back further behind than when you started.
The best way to ensure your SEO is well-researched, strategized and implemented effectively is to engage a professional digital marketing firm like SEO Shark. Our team of highly talented digital marketers, web designers and content writers ensure that you get a comprehensive SEO campaign that hits all the bases and takes your website to the next level of exposure.
Whether you choose to do SEO in-house or via a 3rd party, the following will look at some tips for how to get a web page to the top of Google search results.
Perform keyword research
The first and foremost step in any SEO campaign is keyword research. This is the process by which your business identifies what its most valuable search terms are and evaluates their competitiveness, looking for opportunities to boost your website’s relevancy for said terms.
Your most valuable search terms or ‘keywords’ can be discovered through the use of free tools like the Google Keyword Planner. There are other, premium, tools that you can use that will have more advanced functionality in terms of evaluating keyword competitiveness and opportunities.
Your most valuable keywords are naturally going to be those that correlate directly to a product or service you provide. For example, if your business sells tennis rackets in Sydney then the search term ‘tennis rackets Sydney’ would be the most valuable in attracting paying customers. Remember; the point of getting a web page to the top of Google search results is so that users see that site first and, because of convenience, are more likely to buy from the first good option they discover.
Develop a keyword strategy
Staying with the tennis rackets example, ‘tennis rackets Sydney’ is also going to be the #1 keyword for all of your local competitors. If you’re a smaller firm, this keyword is likely already being heavily invested in by huge brands who you don’t have a prayer of trying to compete with directly.
While you should still include ‘tennis rackets Sydney’ in your keyword strategy, you should also look for less competitive keywords that you can leverage exposure from. For example, ‘tennis rackets Sydney price’ could be a keyword some of your more budget conscious customers are using but may not be heavily invested in by you competitors – this is you chance to get a piece of the pie.
From this, you can pivot your campaign to be focused around capturing the audience from this less competitive keyword. While the pool of potential customers will be smaller with a more niche keyword, the lack of competition allows you to reduce the cost of your campaign and maximise returns from the audience that you do connect with.
This is where the expertise of a professional digital marketing firm comes in handy in helping you figure out how to get a web page to the top of Google search results. They will know what the most optimal strategy to pursue is based on your budget and position in the market.
Optimise your website
To get a web page to the top of Google search results you need more than just a keyword campaign – your website needs to both functions adequately and look appealing to the eye. Google only wants to serve its users with results that load quickly, are pleasant to look at provide them with the information they are looking for.
Keeping this in mind, its essential that your website is audited by SEO consultant and web developer who can identify problem areas that are negatively impacting your search ranking. For example, they can discover redundancies in your HTML code that are slowing down your website’s loading speed or fix broken menus that confuse and frustrate site visitors.
The SEO benefit of this is two-fold. 1. Your SEO score will improve because Google has audited your site and found it better optimised for its users and 2. Your users will stay on the site for longer and get better satisfaction from using it, which in turn hints to Google that your site is worthwhile and deserves a higher rank position.
One of the most common complaints an SEO consultant will receive from their clients is “it’s taking too long to get results!”
There is no way to speed up the process of SEO without crossing ethical lines and engaging in spammy tactics that risk your reputation with Google. It’s much quicker, easier and more effective to play by the rules and be patient rather than look for a shortcut to page #1.
Hopefully the above information will help you work out how to get your web page the top of Google search results.
As a content writer at SEO Shark, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.