How to Use Hashtags on Your Social Media Network

How to Use Hashtags

You may have seen things online that start with the pound sign (#), commonly called a hashtag, and wondered what it means, and how to get in on the trend. Look no further. This post will answer all your questions about hashtags and help you to understand how to use hashtags to get more followers on your social media accounts.


What Is a Hashtag?
A hashtag is a sign (#) that has been used since the early days of programming computers. It’s always been seen on your phone, and no one really ever knew what to do with it, except for the folks who dealt with computers on a regular basis. In fact, it wasn’t until 2009 that Twitter started using hashtags and hyperlinked them on their servers. Now, hashtags are used as a metadata tag to help users find information about certain people, places, or things.

Why You Should Use Hashtags

Of course, now that you know what a hashtag is, you will necessarily want to know why you should use them. Well, on social networks like Facebook, Twitter and Google+, you can use hashtags to help you to make your tweets, posts and memes easier for other users to find. When you write something with a hashtag like #widgets, anyone that is searching for information about widgets on that same social network can find your post and like it as well. They may also be enticed to share your post if you have written one that was good enough to share.

hastagHow to Find Hashtags to Use
On websites like Facebook, Twitter and Google+, not to mention the other, lesser-known social networking sites like Instagram, Vine, Tumblr and the like, there are “trending topics”. Trending topics allow you to see the various hashtags that are most popular at the current time. So if there was a recent news event that involved widgets, #widgets would be a trending topic, and you would be wise to make posts about widgets at the time.

Things Not to Do With Hashtags
When you are using hashtags, there are a few things that you need to remember not to do. However wonderful you think hashtags are, the first thing you want to avoid is using a bunch of hashtags in one post. Try and keep it at a maximum of three. You don’t want to write things like: “I love widgets! #widgets #widgets2015 #love #yolo #miley.” Furthermore, you don’t want to add in random hashtags just because they are popular. That is another big no-no. Basically, to boil it down to one rule, don’t do spammy and obnoxious things with hashtags.

How Hashtags Benefit You
Using hashtags will benefit you in a number of ways. One, your posts on social media will be easier to find. Two, the posts you make will be found more frequently. Three, people who want the information that you are giving out will be able to find your information easier. Four, you will be able engage with new users about the information that you are providing to consumers. All of this adds up to increased sales and exposure for your brand.

Lucas Bikowski
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Lucas Bikowski

SEO Expert at SEO Shark
Lucas specialises in: SEO (Search Engine Optimisation), link building, AdWords, social media, web development, business branding and reputation management.
Lucas Bikowski
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