What Is Google Panda and What it Means For You

How Google Panda Works

You may have never heard about one of Google’s most prolific works, and that is because it works in the background helping you and users like you find information on the internet. Originally released in February of 2011, Panda was a change to Google’s search results ranking algorithms. It helped to increase the amount of high-quality posts going to the front page, and allowed fewer posts from low-quality pages on the front or top of most search results on Google.

Google Panda is an algorithm that works to change the way the search engine’s web crawler reads and rates information that it finds on the web. It works based on ratios that measure a site’s inbound links and reference queries, as well as search queries for a site’s brand. After the algorithm creates that ratio, it then creates something called a “sitewide modification factor.” A sitewide modification factor is used to modify the results for a page’s rank within the ranking of search results. So, if a page has a higher ratio, it will rank higher up; however, if the page has very few inbound links, reference queries and search queries, the site will rank lower.

Why You Should Know About Google Panda

pandaIf you have a website that you use to market your products or services, you’ll want to know about Google Panda, because it is important to how well people will interact with your site. Its invention helped make people learn about Search Engine Optimisation. SEO, or Search Engine Optimisation, is where you maximise the keyword content of your articles and blog posts, as well as using a few other tactics to increase your website’s location in the search engine results.

What Google Panda Means For You

The adaptation of Google Panda means that no longer can you just slap together a website and hope it makes the front page. In order to make sure that it makes the top-most positions in searches on websites like Google, you need to employ a number of SEO tactics. Some Search Engine Optimisation tactics that you can take advantage of are having high-quality content on your pages and blogs, having guest blogs on other sites about your product, and making sure that you contact an SEO expert. By employing all these tactics, you can be sure to increase the number of visitors to your site.

How to Adapt Your Marketing Strategy in Light of Google Panda

If you are scared that Google Panda will make your marketing strategy go haywire, do not be afraid. You can continue to market your business as you always have, except you’ll need to consult with some experts in search engine optimisation in order to make sure that you are writing content that is not only high-quality, but also maximized for keywords and follows all the rules of Google’s web administration designs. You don’t want to be caught trying to game the system. The best thing to do is just to focus on providing your customers with quality content as you have in the past, with some minor adjustments to keep your site relevant.