Keywords are an essential component of SEO. Using the wrong keywords means that you aren’t giving the correct content to your desired audience. This results in less sales, traffic and consumers. There are now many keyword research tools which can be a great deal of help if you are struggling to think of the best keywords for your business. However, majority of these now services require payment which can put an unnecessary strain on your business budget.
These following keyword search tools will not cost you a cent and they can help you find the best keywords for SEO. Google Keyword Planner and Google Trends are the two best free keyword research tools. However, if you have used these two tools and still weren’t able to find what you are looking for, Übersuggest and Keyword Tool.io are also useful and worth a try.
1. Google Keyword Planner (AdWords)
Google has a couple of free keyword tools that are very useful in your research. For AdWords you will need to set up an account. When you type a keyword into the Keyword Planner, Google will show you a list of keywords that are related. They will also inform you of the competition around each keyword and how many searches it gets. This tool will also let you know how well your chosen keywords may perform.
2. Google Trends
As the name suggests, this is another service from Google. You are able to enter several keywords and filter through various categories including location. When you have put in all the information the results are display in terms of the interest of the keyword, the cause of the interest and where all the traffic is from. Google Trends is one of the best free keyword tools because of the interactive charts. These will help you better understand the information about your keywords in order to get your website to the top of Google searches.
This keyword research tool is basic yet effective. Simply type in a keyword and suggested keywords will be recommended. There are no further graphs or tools to assist you in your decision. However, all the keywords are places in alphabetical order so you are able to easily locate a keyword. You are also able to add specific keywords to a list and then copy and paste them elsewhere.
4. Keyword Tool.io
This tool is also basic, however if you are simply looking for a list of suggested keywords which are in relation to one you already like, then this site can be particularly helpful. You also don’t have to create an account which can save you some time.
Kieran is the Social Media Manager and SEO Expert at SEO Shark. He is an expert in Social Media, link building, PPC and of course SEO. In his time off work Kieran enjoys reading and playing rugby, as well as following all kinds of sports! You can read some more of his articles here.