Facts about the Top Search Engines

Search engines are a part and parcel of using the internet

For most people, search engines are the gateway through which they visit other websites. That is one of the reasons why search engine optimisation has become a crucial activity for websites. On the other hand, it is important that you understand the fundamentals of the different search engines before starting up SEO campaigns for them.

Out of all the search engines in the world, the top three most used ones are Google, Bing and Yahoo. Each of them has their own algorithms for ranking websites. As such, you need to know more about them before attempting SEO.

The Fundamentals of Ranking Websites

While each search engine uses a different approach to ranking, there are a few approaches that are common to all.

Crawling: Before ranking, the search engine will use its bots to crawl through the webpages.

Sorting: After crawling, the search engine will use its algorithm to sort the webpages. Each search engine makes use of a different set of factors to sort the websites.

Indexing: The webpages, once sorted, are then stored in an index. This allows the search engines to provide the results to a query faster.

As these fundamentals are the same, it is the algorithm, ultimately, that determine how search engines provide the results and the ranks. Here are the features of the top search engine’s algorithm.

google searchGoogle: When it comes to search engines, Google is the undisputed leader. It has more than half the market share of searches.

Algorithm Factors that Boost Rankings

  • An increased number of links directing to the webpage.
  • Content relevant to the query.
  • Content relevant to the location of the user.
  • The right number of keywords.

Algorithm Factors that Decrease Rankings

  • Hidden links or text.
  • Spam.
  • Content stuffed with keywords.
  • Sneaky Redirects.

bing searchBing: Bing ranks second in the list of most used search engines. It is a relatively new search engine having been established in 2009.

Algorithm Factors that Boost Rankings

  • More backlinks.
  • Tweets about the page.
  • Google +1s for the page.
  • Facebook likes, shares and comments.

Algorithm Factors that Decrease Rankings

  • Presence of keywords in the H1 tags of the webpage.
  • Presence of keywords in the URL.
  • Webpages that use AdSense or AdWords are given lower rankings.


yahoo search engine

Once, Yahoo was the most popular search engine in the world. However, it is no longer the case. It is currently the third most popular.


Algorithm Factors that Boost Rankings

  • Usage of Key Terms.
  • Use of metadata.
  • Use of XML or HTML sitemaps.
  • Use of ALT text as they make it easier for the images to be searched.
  • Use of page titles that are accurate.

Tips for SEO

There are many websites that solely concentrate on Google for their SEO results. Be that as it may, you may want to consider taking Bing and Yahoo as well in order to improve your SEO efforts. By ensuring that your webpages are optimized for the major search engines, you can increase the chances of your website becoming a success.