It can sometimes be difficult to ensure your followers are engaging with your Facebook posts. You might upload countless posts per day and still have low levels of social engagement.
1. Captioning Photos
Asking your followers a question in your post is more likely to increase social engagement in terms of the amount of comments on the post. One of the most effective methods is to post a picture of an interesting situation and ask your followers to caption it. This allows your followers to think and engage with your post and, in addition, engage with other followers as they are sharing their ideas.
2. Customer Feedback
It was found that 72% of consumers trust online reviews as much as individual recommendations. Therefore when a consumer sends you positive feedback it would be beneficial to include it in a post. This shows other followers that your business is able to effectively provide the desired services and/ or products to consumers.
If you have a blog as well as a Facebook page, you should create links between them. Ensuring your followers on Facebook can also see the topics you are writing about in your blog is important. Even though your followers may not be engaging with the post itself, they are now aware that you have a blog and they might visit it now or in the future.
People sometimes need a break from all the seriousness surrounding them in their life. Posting humorous photos is a positive way to provide your followers with the break they need. Humorous posts are engaging as they are memorable. Your followers might even send or share the photo with their friends/ family so they can have the same humorous experience.
5. Offer Exclusive Deals
This includes creating a post in which a follower has the chance to win a competition or a giveaway. To be included for the chance to win; your followers, for example, would have to like, share and comment on the post. This would ensure an increase in social media engagement as everyone loves to win!
6. Personalise the Business
It is usually hard for your followers to the see person behind the business. That is why it’s important to remind your followers that you are an actual person. Posting pictures of you (or your employees) performing various business tasks would help to remind your followers that there are people behind the business façade.
7. Acknowledge the International (or National) Days of the Week
These types of posts are generally easy to implement as there is usually something occurring every day (for example International Women’s Day or National Doughnut Day). However, to ensure a higher level of engagement it is important to include a photo that will accompany the post.
8. Animated GIFs
A GIF is an animated graphic image that moves. They are very easy to create (from websites including www.giphy.com and www.gifs.net) and upload. The GIF usually only lasts for a few seconds and has the ability to create higher social engagement with your follower as they are usually drawn to the posts that move on their newsfeed.
9. Inspirational Quotes
In a world where there is so much negative circulating it is important to focus on the positive. Inspirational quotes provide your followers with the encouragement they may need. These types of quotes are extremely common posts for businesses as it is likely to increase social engagement.
10. Throwback Thursday
You have probably heard of the saying ‘Throwback Thursday’. This is a current trend which is sweeping a variety of different social media platforms, including Facebook. It is important to keep up with the trends as this shows your followers that you and the business are relevant and in the loop.
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