Successful Facebook Fan Page
Facebook is, without a doubt, the most widely used social media site in current times. For that reason, businesses are starting to implement strategies to make use of this site for their marketing requirements. All these strategies generally begin with the creation of a Facebook page solely for their business. This page must be optimised correctly to best serve the needs of the social media marketing strategy.
How Can a Facebook Page Help a Company?
Before you start optimising your Facebook page, you must understand why you need to do so in the first place. These are the primary reasons why the optimisation is a necessity.
- A Facebook page can help you build up your follower base.
- It can increase the visibility of your brand.
- It can be used for communication and engagement with customers, existing and potential.
- Branding efforts can be improved.
Tips for Improving Facebook Page
There are a few tips that you can use to help your Facebook page become better and more effective for your company.
Profile Picture: The profile picture chosen should be one that is easily recognizable. It should be relevant as well. Your followers should be able to recognize your brand from the image alone. Company logos are the best option.
Cover Photo: The cover photo chosen should be of a high quality so that it does appear to be stretched or grainy once uploaded. As with the profile picture, the cover photo should be relevant to your brand.
Optimise the Photo Descriptions: As you can add descriptions to the photos you upload, make the most of this feature by adding links. These links can lead to the homepage or the landing page of your website. You can also add links to specific webpages such as blog posts provided the image is relevant to that webpage.
Optimise the About Section: The About section should contain all the crucial details about your business. The copy should be brief but should have enough descriptions. Make it interesting as well.
Make Use of CTA Buttons: There are a few call-to-action buttons available for Facebook pages. Choose one that suits your needs and add it. The different options available are as follows.
- Shop Now
- Sign Up
- Contact Us
- Use App
- Book Now
- Play Game
- Watch Video
The button can be linked to a destination inside Facebook our in some other website. You can also view statistics about the performance of this button.
Mention Milestones: Your business may have already completed a few milestones such as the foundation date and product launches. Mention these milestones.
Post Content: There are a quite a few guidelines that you must follow with regards with the content being posted so as to get the most benefits out of it. Visual content such as images and infographics is better at increasing engagement among your followers. More importantly, your content should add some value to the followers. For best results, research the correct time to publish your content.
Facebook can certainly bring many benefits to your social media marketing. However, you need to use it correctly in order to enjoy them.