ethics

Ethical SEO Techniques – Some Tips

Keep ethics clean when doing SEO

When you’re incorporating SEO into your website design, it is important that you be ethical to avoid legal troubles and a bad reputation from the clients you serve. One thing you should never do is post plagiarized or inaccurate content on your website, because soon some readers will figure it out, and your website will suffer in terms of credibility. Always double check your facts before writing the articles; by doing this you’re doing SEO in an ethical manner. Here are other ways to remain ethical when doing SEO.

Cloaking Is Not Allowed

When some SEO specialists use the unethical practice of cloaking, they are being unethical. Cloaking is a technique by which someone posts content that is mostly designed for the search engine to notice, but that is not noticeable by the readers.

Link Farming

This is when a website is designed in such a way that when someone gets on the website, they are routed to too many links, and many of those links are of poor quality. This is a common reason why some search engines ban them.

right or wrongPurchasing Old Domains

Some SEO experts see this as unethical, because when you buy a well-known domain that is no longer active but then benefit from the continuation of links that come to this domain from other sites, you are benefiting from others’ hard work in maintaining the site for a certain number of years.

Creating Webpages That Lead to Infected or Illegal Sites

This is very unethical, and when a person does this he hurts his clients, because if your site causes readers to get infections from your webpages, your clients will develop a bad reputation, and it is a poor reflection of you as a consultant.

Using Automated Software to Boost Search Engine Rankings

Automated software is designed for the purpose of assisting you with having a better website, but this is unethical, and several search engines recognize this practice and reject it. Your best bet is to work on your SEO strategy the traditional way to keep your website from being banned.

Researching Effective and Ethical SEO Practices

The best way to avoid unethical SEO practices is to know about the ethical ways to use SEO in your web design. Hire a reputable SEO consultant and talk with him about your goals for the website. It also helps to study the latest SEO trends and find out if those trends are considered ethical or unethical.

Ethics is important in every industry, but in SEO it is especially important, because if the bulk of your work is done online, you want to build a solid reputation with the people you’re trying to reach. Some people who are doing unethical things with SEO may not always be aware that their actions are wrong, so not all people who do this are willingly attempting to be dishonest. Finally, always update your website’s security to reduce the possibility of hackers invading your website through unethical SEO practices.

Lucas Bikowski
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Lucas Bikowski

SEO Expert at SEO Shark
Lucas specialises in: SEO (Search Engine Optimisation), link building, AdWords, social media, web development, business branding and reputation management.
Lucas Bikowski
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