target customer

Developing Content Strategy for Your Website

Who is Your Target Customer?

target customer marketIt doesn’t matter whether you run a brick-and-mortar business or an internet e-commerce site, your company has a lot of competition for customers that need the products or services that you offer. In order to attract customers who want your products or services, your company’s website needs to get their attention. Developing a content strategy for your website will help attract visitors who are interested in your products or services and help make your business more successful.

Before you can develop a good content strategy, you need to define your target customer. If you’ve been in business for a while, then you probably have a good idea of who to market your products or services toward. However, if you’re a new business owner, which you may be if you are running an e-commerce site, then you need to determine who would purchase your products or services.

While it sounds easy enough, many considerations may go into determining your target customer. Their age, gender and physical location should be considered when determining who they are, so you can aim content at attracting them to your website and turn them into paying customers. The location is especially important if you have a brick-and-mortar business, but it isn’t as important if you only conduct business online.

Discovering Useful Keywords

guy with glassesIf you have a blog on your website, which you really should if you want to attract customers, you should use specific search keywords within your blog entries to help you target your customer base. In order to find the keywords that will best suit your needs, you can purchase them or you can create them organically. Brainstorm in order to determine the keywords you would use in a search engine box to find the products or services your company offers. Type them into a search engine, such as Google, and examine the results page.

A keyword that is too broad will result in hundreds of thousands of links on the results page, so you need to narrow them down by using more specific keywords or a string of keywords, which are referred to as long-tail keywords. You can easily find them by paying attention as you type keywords into the search engine box. Type slowly and notice the entries that appear as you put words into the search box. Many of those entries are keywords that other people have used to find the products or services for which they wanted information.

Try these long-tail keywords and examine the links on the results page. As you research keywords, you will find the ones that work best for returning your company’s link on a search engine results page. Producing your own organic links is also less expensive than purchasing keywords, and the research won’t take you a long time to do, but it will help your business tremendously. It is one of the best ways to find visitors for your business website.

Lucas Bikowski
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Lucas Bikowski

SEO Expert at SEO Shark
Lucas specializes in: SEO (Search Engine Optimization), link building, AdWords, social media, web development, business branding and reputation management.
Lucas Bikowski
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