It is now more important than ever to create a mobile friendly website if you want to have a good rank on search engines like Google. Google announced last year that it will be favouring websites which are mobile friendly.
If your website isn’t mobile friendly you are definitely missing out and it could be an easy way to improve your search engine ranking.
A mobile friendly website is not only important because of the search engine ranking but also for user engagement. Users are now more likely to use their phones to search on the internet. Therefore, if you website isn’t mobile friendly and therefore difficult to navigate, consumers will most likely leave your website and go to another that is easier to follow.
Below are the top four tips for creating a mobile friendly website.
Once these tips are implemented you will hopefully not only see an increase in your search engine ranking but also an increase in website traffic and sales.
The size of the website’s font and various call to action button are important
On a smart phone the screen is considerably smaller therefore if the font on your website is too small readers would have to be constantly zooming in. This doesn’t seem like a big issue however it can get annoying very quickly and deter consumers from your website. Size 14 is recommended as this is the optimal size that readers can read your content easily. The call to action buttons should be a big as possible. This is one of the first things the consumer should see when clicking on to your website. A bigger button will maximise user experience on their smartphone and subsequently increase conversions.
There shouldn’t be two different versions of the same website
There shouldn’t be a desktop version and a mobile friendly version of your website. This is because you are unable to control the type of content your users want. Also, mobile users may not be fundamentally different to desktop users, so why would you create a different version. If you are looking to improve your search engine ranking, having two different versions isn’t a good idea because Google penalises website for duplicated content (even if it is created by the same person and there are no copyright infringements).
Only use photos that have a high resolution
High resolution images will guarantee that your viewers are experiencing a higher standard. Images that aren’t pixelated prove to your consumers that you are taking pride in your website and it makes the entire website feel more professional in general. Pixelated images (especially of the products you are trying to sell) can deter consumers because they are unable to clearly see what they are looking at. Also, on a mobile phone it is much easier to zoom in. Therefore, having an image that is of high resolution ensures that even if consumers zoom in, the image still won’t become pixelated.
Always test your website
This means viewing your mobile friendly website as a consumer. Clicking on all the links and visiting all the pages to ensure that there is nothing wrong. There are also different formats on the various types of smartphones including iPhone, Windows phone and Android. So make sure you also test your website on the various types of smartphones to ensure everything is running smoothly.
Kieran is the Social Media Manager and SEO Expert at SEO Shark. He is an expert in Social Media, link building, PPC and of course SEO. In his time off work Kieran enjoys reading and playing rugby, as well as following all kinds of sports! You can read some more of his articles here.