Irrespective of whether you operate a large or small enterprise, your business’s success ultimately depends on a single factor – client conversions. Turning advocates into customers isn’t easy, but it isn’t impossible either – especially if you focus on landing page quality for influencing conversion rate optimisation (CRO).
Every part of your landing page literally centres around these conversions, so higher quality landing pages will naturally attract more clients for your business.
If you fail to create resonant on-page content, prospective clients are likely to move on without following through on the desired call-to-action. Failure to pay attention to your landing pages has negative consequences on a myriad of levels:
- Your website quality score falls.
- Your pay per click cost rises.
- Your ad rank reduces.
With so many negative repercussions looming on the horizon, the reliance on high-quality landing pages has birthed a new focus for online marketeers – to convert customers.
How To Build Customers Through High-Quality Landing Pages?
Creating customer-clever landing pages requires certain best practices for web design and content. These efforts will not only boost website visitors, but will also to turn them into paying customers.
Here’s how you can revamp your landing page to trigger positive CRO for your business:
Shape Interest Through Captivating Landing Page Headlines
A captivating landing page headline will significantly impact the way you interact with your customers because it determines how long they stay on a particular web page. A dreary headline will have them clicking through to the next page without executing your desired call-to-action because it failed to pique their interest.
On the other hand, an attractive headline will motivate customers to stay on your website and sift through your content more carefully. This is likely to boost your chances of customer conversion.
Compel Attention Through Focussed Copy And Striking Call-To-Action Statements
You must create focussed landing page copy that clearly conveys your offerings to customers based on your desired call to action without being too long. Bite-sized content pieces always work best to make your landing page copy more resounding. Irrelevant and long copy can be confusing, which could impact the way readers use your landing pages. For example, failure to indicate a clear call-to-action will have readers wondering whether you expect them to simply download an e-book or actually buy something.
Craft Content For Mobile
No matter how you choose to deliver landing page content, it must be fluid enough to resonate with mobile users. The proliferation of mobile internet adoption has dramatically changed the online landscape, so make sure your landing page is designed to seamlessly integrate into this evolving environment.
Search Engines give more positive signals to websites which are mobile friendly. It is one of priorities in SEO. Your mobile friendly website has also impact on SEO rankings in Google.
Mobile-friendly content echoes experience and ingenuity – allowing you to build a larger base of customers over time.
Customer-clever landing pages will have a dramatic impact on the bottom line of your business, especially when you are able to use these nifty solutions to trigger positive CRO.
As a content writer, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.