Keyword optimisation began way back in the 1990s. Back then, online selling was less common compared to today and search engines operated differently. Over time, as the internet space has become saturated and more concentrated, competition between firms has exponentially grown, both on an international and local level. Rapid globalisation and technology innovations have accentuated this.
Developing your website’s optimisation and functionality can massively bolster your business’ online sales and ability to convert online leads into something more lucrative. At SEO Shark, we are specialists in these types of services. We’ll provide you with original, carefully developed content that is effectively tailored to suit your market and its needs. By creating this original content for your website, we can effectively boost your site’s rankings on Google.
How does this work? Well, it is a proven fact that internet users prefer original, well-written website copy and Google accordingly rewards websites that demonstrate this attribute. This process enhances the level of organic website travel directed to your webpage, ramping up your Google ranking. It’s important to note that internet searchers rarely navigate to the second page of Google. This is why you’ll often hear that listing your website on the first page of Google is one of the most important components to a successful online campaign.