The basics of inbound marketing

The basics of inbound marketing

Inbound marketing is a business’s dream as it solves customer’s problems and keeps them engaged without the need for propaganda and other attention seeking initiatives. Understanding inbound marketing is the first step to being able to implement it. There are a lot of things to get your head around in order to truly master the art of inbound marketing.

SEO, content creation, social media, lead management and generation and analytics all play a part in the process and must be mastered by the marketer in order for it to be effective.

The Basics of Inbound Marketing

Do you understand the basic elements that go into successful inbound marketing? Photo: Rawpixel, Bigstock

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SEO tips and tools

Awesome SEO Tips and Tools for 2018

A fresh new year means a fresh new approach to search engine optimisation. Any expert will tell you that SEO is a constantly evolving part of digital marketing and the passage of time simply means that there’s more to learn.

Search engines are learning too, and probably much faster than we can. The algorithms behind what Google is ranking highly are constantly being developed, so we have to do our best to catch up with them.

SEO tips and tools

Here are the latest tips and tools for SEO in 2018.

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Are hashtags still effective in 2018?

Are hashtags still effective in 2018?

The domain of online marketing opens up a plethora of options and opportunities for brands to increase their reach. Savvy operators are always tapping into new trends and evolving their internal process to ensure that the competition does not score an easy leg up while they are resting on their laurels.

Hashtags are one example that feeds into this evolution, starting out as something of a nifty digital toy before enterprises suddenly realised the potential that it has.

Are Hashtags Still Effective in 2018?

Do you know the marketing value of hashtags in 2018? Photo: Igor Stevanovic, Bigstock

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clever local SEO tactics

The Benefits of Localised SEO

Try and develop a successful SEO campaign for your business without a local focus and see where you end up. Spoiler alert – it will not be far.

This is the reality in which the digital trend has shifted, somehow transitioning a technological advancement that makes the globe smaller, but manages to reintroduce people to their local communities again. Some might see it as irony, yet it is those domains that are switched on to the change that are profiting from it.

clever local SEO tactics

Local SEO is a very important section of SEO.

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The History of the Google Algorithm

The history of the Google algorithm

The landscape has changed drastically since the first iterations of Google’s search algorithm emerged way back in 1996. As technology developed and business forged ahead with new ideas and behaviours online, the search engine had to adapt.

Following the boom of the Internet across households and business blocks all around the globe, alongside the introduction of social media, smartphones and tablets, Google could not stay static. Put simply – Google had to be in the algorithm game, tweaking and re-examining their due process as society found new and different ways of utilising their devices.

The History of the Google Algorithm

Let’s take a closer look at over a decade over Google algorithmic updates and the milestones it has achieved. Photo: Casimiro, Bigstock

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target audience research and analysis

How To Find Your Exact Target Audience

Whether you want to use the term “target audience” or “target market,” every operation is after the exact same thing – a loyal following that boosts online exposure. Every industry will be striving for this objective because a casual visitor is welcomed, but a regular visitor will be the lifeblood of your business.

To go a step further, you are really wanting to foster an environment that breeds active regular visitors. These are consumers who will share your articles, preach about your brand on social media and entice others to get involved. This is where the real goldmine lies when it comes to the topic of target audience research and analysis.

target audience research and analysis

One of the most important things your business must establish is its target market.

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know about SEO

Important Facts About SEO That Every Business Owner Needs to Know

As a concept, search engine optimisation (SEO) can be incredibly complex and confusing when it comes to the details. There are a lot of factors in play at one time that will affect how a search engine ranks a website. It varies from recognised backlinks to content type, external references and quality of writing.

Even that is just the tip of the iceberg and it that evolves over time. Quite daunting from that perspective. Yet it is crucial for any organisation or business, no matter what their size or market, to have a solid grounding for the principles that makes SEO so important to their operation.

know about SEO

There are a few important facts that all business owners need to know about SEO.

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mobile marketing strategy

Best Ways to Stay Ahead in Mobile Marketing

The first major adjustment businesses had to cater to was switching towards the online world. To the traditional marketers, that was a shock to the system. Yet there is so much more complexity when it comes to the digital forms out there.

In this respect, mobile has to sit atop the tree. To drive conversions and revenue skywards, catering to smartphone users must become a priority.

mobile marketing campaigns

The landscape of mobile marketing is changing quickly, it is important to stay ahead of the game.

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The top things people worry about with SEO

The top things people worry about with SEO

From the outside looking in, search engine optimisation (SEO) can appear to be a daunting activity. Taking every little piece of data from a website to cater it for a complex mechanism the size of Google is just too overwhelming for some business owners and marketers.

This is a natural response and people should not be castigated for it, but that is not an excuse not to respect its value in the world of online commerce. Much like pharmacy prescriptions or aeronautical engineering, we don’t have to have a personal education on the topic to understand its place and relevance.

The top things people worry about with SEO

Worried about your SEO? Read on to find out about the most common SEO concerns people have. Photo: Wayhome Studio, Bigstock

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Why you should be writing content for your business blog

Why you should be writing content for your business blog

Business blogging is a key marketing tool for businesses to gain more online visibility, and is primarily used as a kind of short-form piece of content to explain certain actions related to your particular industry. Your business blog will ideally always cover topics that have some relevance to your business – directly or indirectly.

What does a business blog do?

Why you should be writing content for your business blog

Have you fully embraced the power of a well-managed business blog? Photo: Pinkypills, Bigstock

A blog enables you to get more traction online, so that you can be found on the Internet when users search for keywords related to the business you operate in. Your business could pop up in multiple places – on search engines, on blog posts, on social media and much more. Business blogging is one of the best ways to get your brand out to users looking for similar products and services online.

Different from personal blogs, business blogs are not hobbies and help your business make money. They are part of your marketing framework, just like emails, newsletters and social media to support business growth.

This guide aims to help you understand why your business needs a well-written blog.

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