SEO myths: Domain age is a crucial ranking signal

SEO myths: Domain age is a crucial ranking signal

In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors to produce the positive result.

One area that this confusion often manifests itself in is in discussion around the algorithmic value of your website’s domain age. Let’s clear up this confusion by looking at what Google actually has to say about it:

SEO myths: Domain age is a crucial ranking signal

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How to get your business to show up on Google first

How to get your business to show up on Google first

Are you wondering how to get your business to show up on Google first? If you’re a business owner, then it makes perfect sense why you would want to ensure your website appears above your competitors in the search results for the goods and or services you provide.

Since the rise of search engines, the way people research products and services they need or want has changed dramatically. Now, when someone wants to find a plumber they simply type something like “local plumber” or “plumber near me” into their search bar and are served with what Google’s algorithm believes is the most relevant result.How to get your business to show up on Google first

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write amazing content

How to Create Amazing Content Even if you are Terrible at Writing

We are just going to say it. Creating amazing content is hard. It takes a lot of time and a special set of skills to have the ability to be producing quality content day in and day out. If you are a small business owner you may be feeling the pinch the most. This is because you have so many other things in your business to take care of; you simply don’t have the time to spend creating content.

Most people tend to hate writing content because it is hard. Subsequently they then choose to avoid writing content at all. This is a big no-no. Creating content is a must for SEO, content in the form of a blog or on your landing pages etc. is so important if you are looking to be successful (and isn’t everybody?!).

creating amazing content

Creating amazing content can be hard work!

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localising your SEO

Why You Should Localise Your SEO Strategy

Localising your SEO is an incredibly powerful tool. It helps to bring customers to you at the exact time that they are wanting to buy a particular product, and if they are in your area then they will be looking to buy a product or service from you when they are at the stage of purchase. Purchase intent combined with local SEO helps drive conversion rates significantly higher than simply having a website.

Local customers are looking for products and services such as yours, and when you ensure that you are not only catering to your local population, but are able to extend your potential traffic internationally, you are benefiting from both catering to a local audience but a global interest niche.

localising your SEO

Local SEO will help you tap into the local market and build more loyal customers.

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The beginners guide to link building

The beginner’s guide to link building

Link building or URL sharing is one of the most talked about tactics in search engine optimisation. Over the years the theory and methodologies behind it have changed in response to indexing algorithms placing different values on it.

The beginner's guide to link building

Link building is one of the most effective tactics in SEO! Find out more in our beginner’s guide! Photo: Onephoto, Bigstock

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Is Bing the new Google?

Is Bing the new Google?

The battle between search engines to compete for market dominance never really had an opportunity to take place. By the time other brands had emerged to garner their own corner of the service, Google had established itself as the chief source for all things Internet search since its inception in 1998 (although it did operate under the original guise of Jerry’s Guide to the World Wide Web before that juncture).

In that sense, absolutely nothing has changed nor will change in the short to medium-term. However, what gives analysts cause for hope that Google will have genuine competition down the line is the rise in the Microsoft platform Bing.

Is Bing The New Google?

Growing bored of Google? Bing might be where you go next! Photo: Subodhsathe, Bigstock

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Twitter marketing efforts

Best Ways To Optimise Twitter Marketing

Social media has proven to be an incredible asset at driving organic traffic to your domain. This was not always the case, with platforms like Facebook, Twitter, Instagram, YouTube and Pinterest having to illustrate their value over a number of years.

Now the facts and figures speak for themselves. Just take Australia as a case in point. As of September 2017, this was the active monthly consumer base on the 5 major social media sites:

  • Facebook – 15,000, 000
  • YouTube – 15,000,000
  • Instagram – 9,000,000
  • LinkedIn – 4,200,000
  • Twitter – 3,000,000
successful Twitter marketing campaign

Twitter is a great way to connect with more potential clients.

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user experience focus

9 Bad SEO Habits You Need To Leave Behind

When people begin to do anything routinely they tend to develop habitual behaviour. These behaviours will often develop subconsciously because we’ve seen them work on multiple occasions in the past.

In the constantly evolving practise of search engine optimisation, habits can be very dangerous. Methods that have worked historically can gradually become less and less effective, often before many people can realise.

outdated SEO methods

There are a number of bad SEO habits you might not realise you have.

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SEO matters in real estate

How SEO Helps Real Estate Websites?

This is a beautiful synchronicity that happens to occur between SEO and the world of real estate. The one term that joins this particular mode of business with the practice of search engine optimisation comes down ‘local.’ Both entities live and die by their association to a community.

Whether the enterprise is small or happens to fall under a major franchise chain like Century 21, LJ Hooker, Raine & Horne, Ray White or First National, the same principles apply.

SEO matters in real estate

SEO can help your real estate business, no matter the size.

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10 Things You Need To Know About Google Adwords

Google Adwords is part of the Google advertising network, and companies can pay to hit the top position as part of the search page. It is a faster way to get results in search marketing, and helps build a business’ organic SEO. There are a few things to consider in using Google Adwords.

Google Adwords campaign

If you are running an Adwords campaign, there are a few things you should know.

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