In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors to produce the positive result.
One area that this confusion often manifests itself in is in discussion around the algorithmic value of your website’s domain age. Let’s clear up this confusion by looking at what Google actually has to say about it:
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