Getting on the First Page of Google

On page optimisation is the main step in getting onto the first page of Google. When a site is designed from the ground up, with user experience design in mind, it takes into account how to best integrate how a person will use the site, and how search engines will index it. Starting with research is the best way to design a website.

first page of google

Being on the first page of Google requires constant effort.

Read more

5 Simple SEO Mistakes That Are Costing You Big Time

SEO should be a vital component of your marketing campaign – after all, the more potential customers who see your website, the more sales you will make. If you are engaged in an SEO campaign that has been going for a few months without seeing results, you may be making mistakes in the process.

good SEO strategy

Make sure you aren’t making any of these simple SEO mistakes.

Read more

Best Ways to Respond to Negativity on Social Media

Negativity can be a perpetual problem for many people both online and offline, as we often find ourselves having to fend off rude, ignorant and often just plain cruel commentary on nearly anything we say or do.This poses a signifcant problem for business people all over the world, as there is a massive potential for damage to their business when people decide to write unjust things online.

There are many ways to deal with negativity both online and offline, and in this article, you will find plenty of ways you can combat all the negative nellies the internet has to offer.

negativity on social media

Negativity on social media is very common and something that all businesses must deal with.

Read more

research keywords

15 Things You NEED to Know About Keyword Research

Keyword research is the cornerstone of SEO – and there are a lot of things that you can get wrong. Probably the biggest problem is people not doing their due diligence before getting started with their SEO keyword planning.

 research keywords

 

This article will talk about the 5 things you need to know before you start thinking about your SEO strategy, followed by 10 tips on keyword research.

Read more

establish keyword relevance

How To Make The Most Out Of Your Title Tags And Headings

A central aspect to the search engine optimisation (SEO) game is the ability to generate title tags and headings that work. On the surface they might appear like neat little descriptions that help the user find you, but they are so much more critical than that.

What these manage to do is boost your keyword visibility to provide a direct link to your content and subsequently, assist your search engine ranking. Title tags that are relevant to the niche or subject in question will help sites like Google work a roadmap of sorts whereby they can navigate the domain easier.

title tags and headings

Title tags and headings hold more SEO importance than you may think.

Read more

lead generation and LinkedIn

Why Businesses Should Be On LinkedIn?

Business to business is often far more lucrative than business to consumer services. Business to business targets professionals who are in charge of budgets, and often business owners are far more definitive of what their needs and goals are.

Even in so far as health and wellness service providers, they can have a presence on LinkedIn, marketing directly to business owners and other professionals, as foremostly, it is more than likely that these people are 1) gainfully employed and 2) have healthy cash flows to spend on the business wanting to gain more clients.

target clients on LinkedIn

LinkedIn holds many benefits for businesses.

Read more

Biggest Content Marketing Misconceptions and How to Fix Them

5 of the Biggest Content Marketing Misconceptions and How to Fix Them

The past few years in SEO, content marketing has certainly become a key buzz phrase flung around by digital marketers. However, to the typical small business owner, the term content marketing could be fairly foreign.

Content marketing covers a wide range of areas. When developing a content marketing strategy you must develop methods for your business that take into account all the varying areas. Areas such as social media will need to be taken into account when developing your content marketing strategy.

content marketing misconceptions

Content marketing can seem overwhelming and it’s easy to fall into bad practises! Photo: JESHOOTS, Pixabay

Read more

better than nothing result black hat seo

Trouble Getting Backlinks to Your Website? Try These Solutions!

It’s no secret that search engine optimisation is one of the best ways for business owners to get a flood of targeted traffic to their websites. If you are trying to get the most from your business and want SEO to get the job done, you will need to earn backlinks to your content.

The most helpful and valuable articles on the internet won’t do you any good if nobody links to them, but getting quality backlinks can seem like a mystery. Fortunately, you can encourage reputable domains to provide you with plenty of links as long as you follow a proven plan, and doing so is not as hard as you think.

get powerful backlinks

Backlinks are an essential component of off-page SEO.

Read more

The Future of SEO

Search engine optimisation is no longer regarded as a far-off concept that is only mastered by the information technology team, it is now being touted as a mainstream part of Internet design, and dedicated experts are taking the future of SEO to new levels.

Increasing business investment in SEO is seeing an upward trend, and as Google pushes for better user experience, SEO is coming into a stronger level of awareness in the general business community. As well as this, SEO is constantly evolving. It is not only necessary to keep up with the latest changes, but now you must (try to) look into the future to see what further potential changes will be made.

the future of SEO

It is important to have some understanding on what the future holds for SEO.

Read more

a successful SEO strategy

The Importance of SEO in Terms of Internet Marketing

A changing economy and business world has led to a rapid rise in digital technologies. Subsequently, marketing has become far more digitally focused than it has been in the past with online and social media seen as two of the most important pillars in executing a successful campaign.

At the crux of effective, efficient and highly successful marketing campaigns, whether they are online or a combination of online and outdoor, is Search Engine Optimisation or SEO. SEO is now seen as a must-have in the marketing world however many still do not get it right.

how SEO works

SEO has a major stake in internet marketing.

Read more