On page optimisation is the main step in getting onto the first page of Google. When a site is designed from the ground up, with user experience design in mind, it takes into account how to best integrate how a person will use the site, and how search engines will index it. Starting with research is the best way to design a website.
Charlotte is a digital marketing and communications practitioner at SEO Shark. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.