How to optimise your blog

Does blogging help SEO? How to optimise your blogs to stay ahead

While search engine optimisation (SEO) is often associated with web pages (homepages, landing pages, etc.), website optimisation techniques can easily be applied by marketers to blog content. In fact, we strongly recommend optimising your blog posts, since it’s a great way to enhance your customer base. This is because blogs can be an effective way of attracting users to your site, where they can become invested in what you write and try to apply your words to their own lives/businesses.

How to optimise your blog

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common SEO mistakes and how to fix them

Top 10 common SEO mistakes and how to fix them

When it comes to digital marketing, search engine optimisation (SEO) is one of the most common and practical business tools. In practice, SEO focuses on increasing the relative level of organic traffic to your webpage by enhancing your website’s position in SERPs (search engine results pages). Sound simple enough, right? Well, it turns out there is a lot more to SEO than meets the eye, which is why businesses like ours exist – to assist your business with premium digital marketing support. If you try to in-house your SEO processes, then chances are you’ll encounter a lot of mistakes along the way.

common SEO mistakes and how to fix them

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How to create an effective content marketing strategy

How to create an effective content marketing strategy

No matter if you are experienced or a total beginner with content marketing, it’s always a good idea to stay updated on what the best approach is. Often, it can be beneficial to take new approaches you have learned and apply them to content you have already created so you can make it even more effective.

Content marketing has become an incredibly important way for today’s businesses to increase their mindshare and drive organic traffic to their websites. Whether you are a business owner, or a digital marketer selling consultancy to business clients, it’s important for you to be aware of best practises for content marketing.

It’s all about maintaining a great level of engagement with your audience. You need a carefully planned out content plan to make that happen.

Your content strategy covers all the media you publish that covers what the business is and why it should be considered a leader in the industry. This needs to be done continuously in order to main engagement, so a strategy and content calendar is required to plan for and maintain a flow of unique content over a long period of time.

How to create an effective content marketing strategy

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What is link building and why should you care about it

What is link building and why should you care about it?

Gaining high-quality backlinks for your website is an essential part of SEO as search engines such as Google continue to rely heavily on links to determine the ranking of websites. If you can optimise your link building techniques to ensure that your website is one of high authority in the eyes of Google, your business will see a huge benefit overall. Regardless of if you are creating quality content, Google will be unable to find it with the absence of links.

Making yourself aware of various techniques that will allow you to combine quality content with quality links is one of the most effective SEO skills to master and will ultimately allow you to achieve many benefits for your business such as boosting your website’s ranking, increasing traffic and becoming a trusted and reputable source within your industry.

What is link building and why should you care about it

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What is a landing page and how do you use it

What is a landing page and how do you use it?

Landing pages are simple to understand, but hard to master and make effective for your website. Fundamentally, a landing page is designed to funnel a visitor into becoming a conversion and are a well-established digital marketing tactic.

It’s all about getting the visitor to engage with a call to action and convert into a lead, whether that be sending an email inquiry, dialling a phone number, signing up to pre-order something, or anything else. The success of a landing page is most often measured as the percentage of conversions vs. the number of people who visit the page.

The best landing pages have a clean, focused design that funnels the visitor down the page and towards the call-to-action. Landing pages can vary in length, and more in-depth explanations of a product or service may require more content in order to encourage a conversion.

What is a landing page and how do you use it

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Is SEO worth it

Is SEO worth it and what are the good qualities to look for in an SEO company?

SEO is a widely used term nowadays, due to the rise in technology and online presences of numerous businesses. Having an online presence is definitely something that is very important when it comes to running a business, however there are so many businesses now online that it can be difficult to differentiate and make your business stand out from the crowd.
Consumers now have a large choice when it comes to businesses from any fields they are looking into. As a result, it can be very difficult for business owners to increase their own brand awareness amongst a sea of other brands. For these reasons, brand awareness, reputation and ranking is everything when it comes to being successful online and to stand out from competitors.

Is SEO worth it

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benefit from digital marketing

9 Reasons your business will benefit from digital marketing

Digital marketing, when done well, is one of the easiest and most effective tools available to you for boosting your company through increasing your exposure, making your business accessible for customers and maintaining a level of loyalty and respect within your customer base. With the right SEO and marketing skills and an approach that is suitable for your business’ specific needs, there are a wide variety of benefits that a digital campaign can bring to your company.

benefit from digital marketing

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SEO in focus

SEO in focus: the do’s and don’ts of website optimisation

Search engine optimisation (SEO), sometimes referred to as website optimisation or keyword optimisation, is an established component of the digital marketing field. While the strategy is criticised for being slow to take effect, this can often be attributed to corporate impatience and a misunderstanding on how the marketing technique works. Having said this, SEO can have significant, positive long-term effects for your business, if it is executed correctly.

SEO in focus

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How to build a website with SEO from the ground up

SEO optimisation is something that many people engage in to improve a website that has already existed for some time. It’s no secret that SEO takes time to really work for a website, and this is why proper SEO requires a long-term commitment to a carefully-planned strategy.

With that being the case, it’s natural to assume that applying best-practise SEO principles from the initial concept and design stage of a website will help produce the fastest possible results. While you won’t get to page 1 the moment you launch your site, there’s no doubt that baking SEO principles into the design of your website will ensure that it has the best possible start.

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find video on search engine

The Best Search Engines for Video Content

You may not know it, but there are actually heaps of search engines out there available for helping people find the video they are looking for. But something you probably already do know is just how popular video content has become in recent years.

More and more people are spending their time watching videos, so if you want to ensure you are capturing those people, you need videos for your own website. Videos are a super engaging form of content and it is quickly becoming the preferred method of content consumption.

No matter the type of website you are in charge of, videos should make up an important component. You can no longer avoid using video! The data simply speaks for itself with research conducted by Wistia finding that people are spending almost 3 times the amount of time on a page with a video, compared to those pages without a video.

Many people believe that creating videos is very resource heavy, so it takes a lot of time and money. But it certainly doesn’t have to! You can create a quality video without having to spend significant amounts of time or money.

create video for search engine

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