Google Discover: A new era of SEO?

Google Discover: A new era of SEO?

Since the introduction of Google Feed in 2017, expansion into the idea of having a scrollable smart feed of interesting content has expanded. The original concept was to have a list that changes with you. Previously known and introduced as Google Feed, the service has been revamped and re-branded as Google Discover with the addition of important features.

Google Discover: A new era of SEO?

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Google tweaks its algorithm when real world crises occur

Google tweaks its algorithm when real world crises occur

According to Pandu Nayak, a Google engineer, changes to the Google algorithm are made in real time in response to big world events to reduce to spread of fake news. When a big event is happening, Google increases the weighting of authority signals in its algorithm to display search results with accurate information. Misinformation is common and can quickly spread during tragic events where getting live facts can be difficult.

Google tweaks its algorithm when real world crises occur

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Google redesigns Google News tab on desktop browsers

Google redesigns Google News tab on desktop browsers

Since Google first overhauled their mobile news app, it was inevitable that changes to desktop news search were coming. In a recent tweet from Google News Initiative, plans have been announced to to redesign desktop news search to match mobile platforms.

Google redesigns Google News tab on desktop browsers

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Google is retiring ‘noindex’ and other unsupported robots.txt code

Google is retiring ‘noindex’ and other unsupported robots.txt code

In a new post on their official Webmaster’s Blog, Google announced that it would be officially retiring unsupported lines of code in the robots.txt file that websites use to instruct how the search algorithm should crawl and index their site. It comes after a previous blog post announcing that their production robots.txt parse is going to switch to open source.

Google is retiring ‘noindex’ and other unsupported robots.txt code

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SEO myths: Domain age is a crucial ranking signal

SEO myths: Domain age is a crucial ranking signal

In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors to produce the positive result.

One area that this confusion often manifests itself in is in discussion around the algorithmic value of your website’s domain age. Let’s clear up this confusion by looking at what Google actually has to say about it:

SEO myths: Domain age is a crucial ranking signal

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How to get your business to show up on Google first

How to get your business to show up on Google first

Are you wondering how to get your business to show up on Google first? If you’re a business owner, then it makes perfect sense why you would want to ensure your website appears above your competitors in the search results for the goods and or services you provide.

Since the rise of search engines, the way people research products and services they need or want has changed dramatically. Now, when someone wants to find a plumber they simply type something like “local plumber” or “plumber near me” into their search bar and are served with what Google’s algorithm believes is the most relevant result.How to get your business to show up on Google first

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ethical on-page SEO

Tips To Performing Ethical On-Page SEO

To the uninitiated, it might be news to say that there is an unethical mode of performing on-page SEO. For the majority of domain and business users out there, the Internet is a Wild West of strategy and tactics where almost anything goes.

Yet the reality is quite different. Search engines like Bing, Yahoo and Google have an army of software engineers out there who are updating their internal platforms with regular ease. They are now incredibly savvy when it comes to con artists and tricksters out there looking to get an illegitimate leg up on the competition.

ethical on-page SEO

Ethical SEO is always the way to go!

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digital marketing and SEO

Expected SEO Trends for 2018

Digital marketing and SEO is pushing back towards a more traditional form of public relations, brand building, understanding of customer audiences through artificial intelligence, more visual content and the mobile first indexing of websites.

This follows the change in end users doing more searches from their mobiles for local products and services, and from the increase in the technology of artificial intelligence being used by search engines in order to build more relevant searches.

digital marketing and SEO

Take a look how SEO is expected to change over this year.

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The basics of inbound marketing

The basics of inbound marketing

Inbound marketing is a business’s dream as it solves customer’s problems and keeps them engaged without the need for propaganda and other attention seeking initiatives. Understanding inbound marketing is the first step to being able to implement it. There are a lot of things to get your head around in order to truly master the art of inbound marketing.

SEO, content creation, social media, lead management and generation and analytics all play a part in the process and must be mastered by the marketer in order for it to be effective.

The Basics of Inbound Marketing

Do you understand the basic elements that go into successful inbound marketing? Photo: Rawpixel, Bigstock

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SEO tips and tools

Awesome SEO Tips and Tools for 2018

A fresh new year means a fresh new approach to search engine optimisation. Any expert will tell you that SEO is a constantly evolving part of digital marketing and the passage of time simply means that there’s more to learn.

Search engines are learning too, and probably much faster than we can. The algorithms behind what Google is ranking highly are constantly being developed, so we have to do our best to catch up with them.

SEO tips and tools

Here are the latest tips and tools for SEO in 2018.

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