Google tweaks its algorithm when real world crises occur

Google tweaks its algorithm when real world crises occur

According to Pandu Nayak, a Google engineer, changes to the Google algorithm are made in real time in response to big world events to reduce to spread of fake news. When a big event is happening, Google increases the weighting of authority signals in its algorithm to display search results with accurate information. Misinformation is common and can quickly spread during tragic events where getting live facts can be difficult.

Google tweaks its algorithm when real world crises occur

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Google redesigns Google News tab on desktop browsers

Google redesigns Google News tab on desktop browsers

Since Google first overhauled their mobile news app, it was inevitable that changes to desktop news search were coming. In a recent tweet from Google News Initiative, plans have been announced to to redesign desktop news search to match mobile platforms.

Google redesigns Google News tab on desktop browsers

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Google is retiring ‘noindex’ and other unsupported robots.txt code

Google is retiring ‘noindex’ and other unsupported robots.txt code

In a new post on their official Webmaster’s Blog, Google announced that it would be officially retiring unsupported lines of code in the robots.txt file that websites use to instruct how the search algorithm should crawl and index their site. It comes after a previous blog post announcing that their production robots.txt parse is going to switch to open source.

Google is retiring ‘noindex’ and other unsupported robots.txt code

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SEO myths: Domain age is a crucial ranking signal

SEO myths: Domain age is a crucial ranking signal

In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors to produce the positive result.

One area that this confusion often manifests itself in is in discussion around the algorithmic value of your website’s domain age. Let’s clear up this confusion by looking at what Google actually has to say about it:

SEO myths: Domain age is a crucial ranking signal

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How to get your business to show up on Google first

How to get your business to show up on Google first

Are you wondering how to get your business to show up on Google first? If you’re a business owner, then it makes perfect sense why you would want to ensure your website appears above your competitors in the search results for the goods and or services you provide.

Since the rise of search engines, the way people research products and services they need or want has changed dramatically. Now, when someone wants to find a plumber they simply type something like “local plumber” or “plumber near me” into their search bar and are served with what Google’s algorithm believes is the most relevant result.How to get your business to show up on Google first

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fake SEO agencies

The Most Common SEO Promises from Fake SEO Agencies

Search Engine Optimisation (SEO) is becoming a critical part of any business, whether they are purely online or provide a physical service or product in a store with a website explaining their offerings. As is the case with any popular industry there are going to be a lot of businesses that try and make a cheap profit.

By this, we mean they are going to try and sell quickly, with a luring marketing scheme, get your money and be happy with themselves. Whilst this doesn’t lead to long term brand equity in any way it is often effective is making quick profits.

fake SEO agencies

Be careful when choosing an SEO agency.

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boosting online sales

Clever Ways To Increase Your Online Sales

Selling products through the internet has several advantages and disadvantages when compared to traditional shopfronts. While an online shop can potentially have far more visibility, it can be harder to prompt a buying decision in consumers.

This is especially true as the internet is filled with so many competitors that are trying to capture the same audience, sticking out to a consumer is its own art form.

boosting online sales

There are a number of ways you can improve your sales online.

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Going International: SEO on a Global Scale

SEO specific to one target area is hard – trying to develop and maintain a global SEO strategy is much harder! If you are trying to make one website available around the world, you could run into significant problems with your SEO, and if you aren’t very careful you will not rank particularly highly anywhere.

Google uses geo-location targeting to show users local content, so it will be much harder for you for rank highly outside your home market without putting a lot of time and effort into your website – and that isn’t even accounting for the language factor.

global SEO strategy

Going global is a massive step and the decision needs to be well thought out.

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The Basics of Semantic Search

The basics of semantic search

There are a number of factors at play when we consider what is involved in semantic search. Yet what this essentially boils down to is offering the Google user a greater search experience by offering phrases, synonyms and domains that relate as close as possible to the intended source.

This concept would be accelerated with incredible speed and efficiency after Google rolled out their Hummingbird algorithm back in 2013. Prior to this juncture, a general search for “phone” would give a litany of results, from historical archives on the history of the phone to some new releases to a sprinkling of news sources.

Today, a search for “phone” on Google would be more specific to the profile of the user, tapping into their current provider and taking cues from past search history to recommend articles or products that might be relevant to the enquirer.

The Basics of Semantic Search

Do you understand the basics of semantic search? Read on to find out! Photo: Jakub Jirsak, Bigstock

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How To Increase the Rankings of Your Page

How to increase the rankings of your page

Any business can begin their search engine optimisation (SEO) journey right now. All it requires is access to the Internet and the ability to set up a domain and a series of free social media accounts. Sounds fairly straightforward, right?

Well unfortunately the process of making your brand viable ventures far beyond the establishment process. Traffic will not gravitate to your site and make purchases just because you have set a page up. To garner genuine success requires diligence, humility and an aptitude to tap into modern day trends that your competitors might have overlooked.

How To Increase the Rankings of Your Page

Listening? Read on to see our tips for increasing your page ranking. Photo: Flynt, Bigstock

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