According to Pandu Nayak, a Google engineer, changes to the Google algorithm are made in real time in response to big world events to reduce to spread of fake news. When a big event is happening, Google increases the weighting of authority signals in its algorithm to display search results with accurate information. Misinformation is common and can quickly spread during tragic events where getting live facts can be difficult.

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Tom Byrne

As a content writer at SEO Shark, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.

In a new post on their official Webmaster’s Blog, Google announced that it would be officially retiring unsupported lines of code in the robots.txt file that websites use to instruct how the search algorithm should crawl and index their site. It comes after a previous blog post announcing that their production robots.txt parse is going to switch to open source.

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Kieran Healy

Kieran is the Social Media Manager and SEO Expert at SEO Shark. He is an expert in Social Media, link building, PPC and of course SEO. In his time off work Kieran enjoys reading and playing rugby, as well as following all kinds of sports! You can read some more of his articles here.

Are you wondering how to get your business to show up on Google first? If you’re a business owner, then it makes perfect sense why you would want to ensure your website appears above your competitors in the search results for the goods and or services you provide.

Since the rise of search engines, the way people research products and services they need or want has changed dramatically. Now, when someone wants to find a plumber they simply type something like “local plumber” or “plumber near me” into their search bar and are served with what Google’s algorithm believes is the most relevant result.

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James Russell

As our marketing manager at SEO Shark, James takes on the responsibility of overseeing the creation of original, persuasive and high quality content that is an integral part of how we achieve success for our clients. Through his experience working in the SEO field, James has developed a robust understanding of core digital marketing principles and has a particular interest in the growing importance of sincere and engaging content in world where issues like ‘fake news’ have become a major talking point.

Selling products through the internet has several advantages and disadvantages when compared to traditional shopfronts. While an online shop can potentially have far more visibility, it can be harder to prompt a buying decision in consumers.

This is especially true as the internet is filled with so many competitors that are trying to capture the same audience, sticking out to a consumer is its own art form.

There are a number of ways you can improve your sales online.

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Lucas Bikowski

Lucas is the Managing Director and the Head of  SEO Strategy at SEO Shark. He has over 15 years of experience in achieving SEO results for small and medium businesses as well as multinational and ASX-listed brands. He is also an author of multiple publications about digital marketing.

There are a number of factors at play when we consider what is involved in semantic search. Yet what this essentially boils down to is offering the Google user a greater search experience by offering phrases, synonyms and domains that relate as close as possible to the intended source.

This concept would be accelerated with incredible speed and efficiency after Google rolled out their Hummingbird algorithm back in 2013. Prior to this juncture, a general search for “phone” would give a litany of results, from historical archives on the history of the phone to some new releases to a sprinkling of news sources.

Today, a search for “phone” on Google would be more specific to the profile of the user, tapping into their current provider and taking cues from past search history to recommend articles or products that might be relevant to the enquirer.

Do you understand the basics of semantic search? Read on to find out! Photo: Jakub Jirsak, Bigstock

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Kieran Healy

Kieran is the Social Media Manager and SEO Expert at SEO Shark. He is an expert in Social Media, link building, PPC and of course SEO. In his time off work Kieran enjoys reading and playing rugby, as well as following all kinds of sports! You can read some more of his articles here.