Does Your Business Actually Need a Social Media Account?

Does your business actually need a social media account?

2018 is a time of great change in the world of commerce. A transition has been occurring for the best part of a decade away from traditional forms of marketing and customer engagement to a digital sphere were orders, questions and interactions are taking place on the web’s many different outlets.

It then makes it paramount for operations from all niches to be in sync with the modern habits of consumers who require various points of contact to satisfy their personal expectations. If your enquiry reaches a dead end during a search on Google, Facebook or Twitter, then that will simply result in lost business.

So the question at hand remains outstanding: does your business actually need a social media account?

Does Your Business Actually Need a Social Media Account?

Social media marketing is an enigma to many. Does a business actually need a social media presence? Photo: LoboStudioHamburg, Pixabay

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The top things people worry about with SEO

The top things people worry about with SEO

From the outside looking in, search engine optimisation (SEO) can appear to be a daunting activity. Taking every little piece of data from a website to cater it for a complex mechanism the size of Google is just too overwhelming for some business owners and marketers.

This is a natural response and people should not be castigated for it, but that is not an excuse not to respect its value in the world of online commerce. Much like pharmacy prescriptions or aeronautical engineering, we don’t have to have a personal education on the topic to understand its place and relevance.

The top things people worry about with SEO

Worried about your SEO? Read on to find out about the most common SEO concerns people have. Photo: Wayhome Studio, Bigstock

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How does SEO work to benefit niche sites?

How does SEO work to benefit niche sites?

To firstly understand the steps required to enhance your niche site’s search engine optimisation (SEO) performance, it is vital to appreciate why the practice matters to begin with. For many domain owners who are in charge of a business that deals with a niche subject, there can be confusion, hesitancy or sheer ignorance when it comes to all things SEO.

Often pushed aside or handed to a third party to deal with on a freelancing basis, it can be difficult to drum up enthusiasm for a project to increase Google visibility for a mobile dog washing service situated in Sydney’s southern suburbs. While that might appear to be a far fetched example with little competition, it will be the mobile dog wash that swoops in with clever SEO techniques that ends up taking business away in the medium to long-term.

How Does SEO Work for Niche Sites?

Competition between small and big business may come down to the optimisation of niche pages. Photo: Photosvit, Bigstock

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Banned from Google? Tips to get your Website Back in Google's Good Books

Banned from Google? Tips to get your website ranked again

When carrying out SEO it’s important to always be aware of the many black hat tactics that are frowned on by Google. When a website is caught using these bad optimisation practises they are normally issued with a penalty.

The search engine giant does this to punish websites for carrying out bad practises and to deter others from doing the same.

Even when you think you’ve followed all the rules to the letter and not tried to do anything wrong, you might still end up with the nightmare of being excluded from the search index.

If you’re using SEO then you are aware of the benefit it provides your website. You also know that being excluded from the search index will quickly nullify all of the optimisation efforts that you’ve worked so hard to implement.

If your website is unfortunate enough to experience this penalty it may as well be invisible as traffic to it will be cut by a huge amount. So naturally doing anything you can to get un-banned is crucial.

Banned from Google? Tips to get your Website Back in Google's Good Books

Have you suddenly discovered your website is banned from Google’s search index? Find out why it might have happened and how to remedy it! Photo: Fizkes, Bigstock

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Common Reasons Why You Should Be Investing In Local SEO

Common reasons why you should be investing in local SEO

Whether your business wants to embrace the trend or not, local search engine optimisation (SEO) is taking off – with or without you. This has not been a conscious shift by the search engine operators, major brands or even consumers.

Much like any natural evolution that takes place over the course of years and generations, local SEO is simply a progression from a stale business model that expanded beyond its limitations.

Should you be fortunate enough to run a major chain or franchise that does not require an exclusively local focus, then this field is probably not of immediate concern. However, even the likes of Starbucks, Apple, Harvey Norman and Just Jeans will have to appreciate the shifting landscape that is taking place. It turns out that many of them have already accepted the switch, leaving others to catch up.

Common Reasons Why You Should Be Investing In Local SEO

Do you know why you should be investing in localised SEO? Read on to find out! Photo: Onephoto, Bigstock

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SEO and Google myths that will never die

SEO and Google myths that will never die

In any field of work there are a number of industry myths or fables that become perpetuated and believed by a large amount of people. These inaccuracies aren’t just harmless matters of opinion but work to promote methodologies that are detrimental to productivity.

The world of SEO and Google search results is no different in this regard as there are plenty of fables being created, sometimes faster than they can be quashed. In fact, the constantly evolving nature of digital marketing means that there’s even more room for inaccuracies to be perpetuated than many other industries.

SEO and Google myths that will never die

SEO and its relationship with Google is always changing and this has led rise to a number of unhelpful myths! Let’s go through and debunk them! Photo: Onephoto, Bigstock

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Best ways to find a great writer for your website

Best ways to find a great writer for your website

Every business looking to make their mark online requires high quality content that cuts through the vast marketplace. Be that video, social media marketing, promotions and tricks to garner visibility, the central objective is to create calls to action where visitors become regular guests, subscribers or paid customers.

To reach that point, there is a need to generate insightful content that is on topic and packed with all the necessary search engine optimisation (SEO) techniques that accelerates your Google ranking. Not a task for the uninitiated to say the least.

Best ways to find a great writer for your website

Finding a quality writer can be a lot harder than you think! The right choice will depend on a variety of factors. Photo: Tero Vesalainen, Pixabay

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The beginners guide to link building

The beginner’s guide to link building

Link building or URL sharing is one of the most talked about tactics in search engine optimisation. Over the years the theory and methodologies behind it have changed in response to indexing algorithms placing different values on it.

The beginner's guide to link building

Link building is one of the most effective tactics in SEO! Find out more in our beginner’s guide! Photo: Onephoto, Bigstock

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Biggest Content Marketing Misconceptions and How to Fix Them

5 of the Biggest Content Marketing Misconceptions and How to Fix Them

The past few years in SEO, content marketing has certainly become a key buzz phrase flung around by digital marketers. However, to the typical small business owner, the term content marketing could be fairly foreign.

Content marketing covers a wide range of areas. When developing a content marketing strategy you must develop methods for your business that take into account all the varying areas. Areas such as social media will need to be taken into account when developing your content marketing strategy.

content marketing misconceptions

Content marketing can seem overwhelming and it’s easy to fall into bad practises! Photo: JESHOOTS, Pixabay

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write amazing content

How to Create Amazing Content Even if you are Terrible at Writing

We are just going to say it. Creating amazing content is hard. It takes a lot of time and a special set of skills to have the ability to be producing quality content day in and day out. If you are a small business owner you may be feeling the pinch the most. This is because you have so many other things in your business to take care of; you simply don’t have the time to spend creating content.

Most people tend to hate writing content because it is hard. Subsequently they then choose to avoid writing content at all. This is a big no-no. Creating content is a must for SEO, content in the form of a blog or on your landing pages etc. is so important if you are looking to be successful (and isn’t everybody?!).

creating amazing content

Creating amazing content can be hard work!

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