There are fundamentals in the search engine optimisation (SEO) game that everyone should be aware of. Those that decide to cry ignorance or continue to outsource their efforts are neglecting their basic duty. This applies to domain owners, employees and anyone who has a digital presence of any sort of repute.
Don’t study up for our benefit, but your own. The educational investment will reap dividends in the long-term. SEO on the surface might appear too broad a subject to understand with keywords at one end of the spectrum and social media management sitting at the other. How do they connect? What should be the focus?