2018 is a time of great change in the world of commerce. A transition has been occurring for the best part of a decade away from traditional forms of marketing and customer engagement to a digital sphere were orders, questions and interactions are taking place on the web’s many different outlets.
It then makes it paramount for operations from all niches to be in sync with the modern habits of consumers who require various points of contact to satisfy their personal expectations. If your enquiry reaches a dead end during a search on Google, Facebook or Twitter, then that will simply result in lost business.
So the question at hand remains outstanding: does your business actually need a social media account?