tips to make your website mobile friendly

Tips to make your website mobile friendly

It is undeniable that mobile phones have literally changed the way we interact with the world and its information. Look around you – if you are surrounded by people, chances are someone is on their phone. Or perhaps, you are on your phone now, browsing through this article in hopes of understanding why mobile-friendly websites are crucial in staying ahead in the market, and how to achieve this.

You’ve come to the right place. Firstly, let’s look at why it is paramount that your website needs to be updated to a mobile friendly one.

tips to make your website mobile friendly

Having a mobile friendly site is incredibly important, here are some fundamental tips you should follow! Photo: Weedezign, Bigstock

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The Basics of Semantic Search

The basics of semantic search

There are a number of factors at play when we consider what is involved in semantic search. Yet what this essentially boils down to is offering the Google user a greater search experience by offering phrases, synonyms and domains that relate as close as possible to the intended source.

This concept would be accelerated with incredible speed and efficiency after Google rolled out their Hummingbird algorithm back in 2013. Prior to this juncture, a general search for “phone” would give a litany of results, from historical archives on the history of the phone to some new releases to a sprinkling of news sources.

Today, a search for “phone” on Google would be more specific to the profile of the user, tapping into their current provider and taking cues from past search history to recommend articles or products that might be relevant to the enquirer.

The Basics of Semantic Search

Do you understand the basics of semantic search? Read on to find out! Photo: Jakub Jirsak, Bigstock

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SEO tips to help your Ecommerce website

SEO tips to help your Ecommerce website

It is undeniable that these days, Ecommerce websites are essential to a business’ success. With many online purchases beginning with a google search, and even more people utilizing mobile phones to purchase, your business must be on the ball or out of the game.

Yes, there are very low barriers to entering the Ecommerce market. However, with the internet becoming more saturated than ever, how do you optimize your site to get the maximum amount of customers, without paying extravagantly for advertisement campaigns?

Search Engine Optimization (SEO)!

SEO tips to help your Ecommerce website

Have you tapped into the benefits of SEO for your Ecommerce site? Photo: Tashatuvango, Bigstock

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Which Type of Traffic is Better? The Paid Vs. Organic Battle Begins!

Which type of traffic is better? The paid vs. organic battle begins!

So you have reached the point of online marketing where you have stumbled upon two incredibly similar but vastly distinct concepts – paid vs. organic traffic. How can something be similar and distinct at the same time?

Well in this industry, the end objective is identical. No matter what angle you approach it from, the goal is to gain as much visibility, traction and click-through as humanly possible.

Yet this is where we hit a fork in the road as sites like Google, Facebook and others present your enterprise with one of two options.

Which Type of Traffic is Better? The Paid Vs. Organic Battle Begins!

Paid and organic website traffic go head-to-head! Who will win? Photo: Photosvit, Bigstock

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The basics of inbound marketing

The basics of inbound marketing

Inbound marketing is a business’s dream as it solves customer’s problems and keeps them engaged without the need for propaganda and other attention seeking initiatives. Understanding inbound marketing is the first step to being able to implement it. There are a lot of things to get your head around in order to truly master the art of inbound marketing.

SEO, content creation, social media, lead management and generation and analytics all play a part in the process and must be mastered by the marketer in order for it to be effective.

The Basics of Inbound Marketing

Do you understand the basic elements that go into successful inbound marketing? Photo: Rawpixel, Bigstock

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Words that make your content bland and ineffective

Words that make your content bland and ineffective

Overtime humans as a species have become significantly pickier as well as constantly becoming busier. They no longer have the time or desire to read second grade content. Due to this, the shortening attention span of a human is approaching a mere 8 seconds.

This includes both adults and children, so no matter who your content is designed for, you don’t have a lot of time to convince them to continue reading what you have to say. The rapidly dropping attention span means that you must now write more engaging and effective content that actually answers the questions of your readers.

Words that make your content bland and ineffective

Are readers growing bored of your writing? Make sure you keep them engaged by using the correct writing tips! Photo: Fizkes, Bigstock

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Factors To Look For in Successful Online Businesses

Factors to look for in successful online businesses

Not to denigrate the work of marketing professionals in previous eras, but there is far more sophistication required today to get an enterprise up and running than in decades past. A nifty billboard, cool radio jingle and a warm smile could take a retail operator a long way in the 1970s, 80s and even for most of the 90s.

Now that task has been magnified tenfold, placing an emphasis on clever online techniques that manages to achieve a specific reach for a target market. A number of these tricks are not exactly trade secrets, yet they are regularly overlooked and undervalued when companies are strategising and scheduling their marketing campaigns.

Factors To Look For in Successful Online Businesses

Have you wondered what are the building blocks for a successful online business? Read here to find out more! Photo: Gajus, Bigstock

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How To Increase the Rankings of Your Page

How to increase the rankings of your page

Any business can begin their search engine optimisation (SEO) journey right now. All it requires is access to the Internet and the ability to set up a domain and a series of free social media accounts. Sounds fairly straightforward, right?

Well unfortunately the process of making your brand viable ventures far beyond the establishment process. Traffic will not gravitate to your site and make purchases just because you have set a page up. To garner genuine success requires diligence, humility and an aptitude to tap into modern day trends that your competitors might have overlooked.

How To Increase the Rankings of Your Page

Listening? Read on to see our tips for increasing your page ranking. Photo: Flynt, Bigstock

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Top internet marketing strategies that will boost SEO

Top business strategies that will boost SEO

Like many businesses that embark on a SEO strategy, their focus is on getting their core keywords ranking and prioritising a basic on-page and off-page strategy. In terms of a basic SEO plan, focusing on content generation, online business directory listings and having good back links is what many see as the first thing to do.

Implementing this online strategy is vital to building the foundation to your SEO activities, however, once this is done, there are other ways to diversify and improve your online presence even further.

Top business strategies that will boost SEO

Is your business strategy working towards better SEO? Photo: Mizerek, Bigstock

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Why are meta tags so important for SEO?

Why are meta tags so important for SEO?

Meta tags are the key elements of a website’s HTML code that describe the content of a page. For search engines this is part of what they index when they crawl a website.

They are not normally seen by users as they do not appear in the actual content of the webpage. However, they are seen by search engines when they make their analysis of a website.

So if these elements are part of how search engines read a website then they must be important for the purposes of SERP optimisation, right? This is true, but the way they have been important has changed over time.

Why are meta tags so important for SEO?

Have you thought about how important meta tags are for SEO? Photo: Mne_len, Bigstock

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