web data analysis tools

Best Ways To Analyse Your Website’s Data

It is one thing to access data in the world of business. It is quite something else to run it through a process whereby you can appreciate it, understand it and present it to others for them to learn. That is where you separate the standard from the exceptional.

This added means of filtering content can be incredibly costly and time consuming, leaving many operations to simply leave their static spreadsheets without any alterations. Over time you accept that this is a standard operating procedure and move on, but you don’t have to.

web data analysis tools

It is important for you to understand your website’s data.

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marketing strategies to invest in

Marketing Strategies That Are Worth Investing In

There is a multitude of online and offline marketing strategies out there waiting for you to utilise. A number of these will come as natural to marketers who have a background in the field. Others might require more of an open mind to see the opportunities that are there to take advantage of.

Enterprises big and small will have their own understanding on marketing as a concept and how it relates to their individual circumstances. Much will lend on the geographic location, size and age of demographic as well as cultural and socioeconomic factors that are inherently at play.

marketing strategies to invest in

There are a lot of different marketing strategies out there. It is important to research and develop the correct strategy for your business.

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establish keyword relevance

How To Make The Most Out Of Your Title Tags And Headings

A central aspect to the search engine optimisation (SEO) game is the ability to generate title tags and headings that work. On the surface they might appear like neat little descriptions that help the user find you, but they are so much more critical than that.

What these manage to do is boost your keyword visibility to provide a direct link to your content and subsequently, assist your search engine ranking. Title tags that are relevant to the niche or subject in question will help sites like Google work a roadmap of sorts whereby they can navigate the domain easier.

title tags and headings

Title tags and headings hold more SEO importance than you may think.

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a social media presence

The Top 10 Benefits of Social Media Marketing in 2018

If your enterprise is still at the point where you require convincing over social media’s viability, then you are comfortably behind the eight ball. The competition has already accepted these online platforms for what they offer their business and the results speak for themselves.

In 2018, hubs like Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube and Snapchat are untapped channels of potential. Not only are they free to set up, but they act as gateways to a new wave of consumers who have developed their own habits of consuming media and the marketing messages that pay for the content.

benefits social media

2018 is going to be a big year for social media!

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boosting online sales

Clever Ways To Increase Your Online Sales

Selling products through the internet has several advantages and disadvantages when compared to traditional shopfronts. While an online shop can potentially have far more visibility, it can be harder to prompt a buying decision in consumers.

This is especially true as the internet is filled with so many competitors that are trying to capture the same audience, sticking out to a consumer is its own art form.

boosting online sales

There are a number of ways you can improve your sales online.

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Google Search Console set up

Your How-To Guide to the Google Search Console

The Google Search Console is the continuation of the Google Webmaster tools that have become important for web developers to improve the visibility of their websites. Marketers, SEO firms, application developers and business owners represent a diversity of users who influenced Google into changing the name of the service to “Search Console” as “Webmaster” may have felt a little exclusive.

otpimise website Google Search Console

Do you know how to use Google Search Console to further optimise your website?

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content optimisation

The Best Steps to Optimising Your Content

SEO is all about the content. Your content needs to be both long and of a high quality in order for Google to recognise it and rank your website higher. You can write as much content as humanly possible, but if you do not optimise it probably then all your efforts were pretty much for nothing.

Optimising your articles is an essential part of the content creation process. The better you can optimise, the high the chance of receiving a better ranking. And we all know just how important a high ranking is for your website, especially these days where there is such tough competition in almost every industry.

optimising your articles

Optimising your content is just as important as actually writing it.

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dedicated mobile sites

Mobile SEO vs Desktop SEO: Who Will Come Out On Top?

Mobile SEO comes from more of a user experience perspective than mere content configuration. The amount of use that occurs on mobile devices as opposed to laptops or desktop computers has increased significantly since 2008. There has been a significant increase in digital consumption via mobile devices up 12% or more since 2008.

Google put out an update on their search bots that will be released in 2018, creating the mobile first index. Gary Illyes, a Google web trends analyst at a recent conference in June 2017, said that the mobile first index doesn’t de-rank desktop only sites, however it will be searching for mobile sites as a priority.

mobile SEO vs desktop SEO

Mobile SEO vs desktop SEO, who will win?

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excellent PPC results

Common Reasons Pay Per Click (PPC) Campaigns Fail

PPC campaigns (or AdWords) have certainly changed the way businesses market websites online. They are a great way to create more leads for your business. If performed correctly, a PPC campaign can be one of the best ways to grow your company as it can help you grow your traffic very quickly.

However, PPC can also be extremely infuriating at times, especially if you don’t know what you’re doing and don’t have proper prevention measures in place. Some people start a PPC campaign without the necessary knowledge and research and they simply end up wasting so much money.

run a PPC campaign

A PPC campaign is very delicate, there are many ways it could go wrong.

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clever SEO techniques

Little Known Advantages of SEO

Should you be one of those domain or business owners who holds a basic grasp of search engine optimisation (SEO), you probably have a reasonable understanding of the inherent benefits included.

  • Rankings are boosted to increase visibility
  • Costs and overheads are kept low
  • Provides long-term viability online
  • Creates significant brand awareness
  • Allows for a genuine point of contact
  • Adaptable to change in the business
clever SEO techniques

SEO provides a number of different advantages, some more well known than others.

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