There are essentially two main goals to be achieved through writing content for your website;
- Encouraging traffic to your website through building links etc. and;
- Writing great content to keep your readers interested.
These two things seem relatively simple in isolation, and they are, but due to a harsh world of competition, it is a lot more difficult to write quality content that ranks well. Sure, getting traffic to your website might not be that hard and nor is writing good content, but writing good content and bringing users to your site and then making them stay, that’s the challenge.