clever local SEO tactics

The Benefits of Localised SEO

Try and develop a successful SEO campaign for your business without a local focus and see where you end up. Spoiler alert – it will not be far.

This is the reality in which the digital trend has shifted, somehow transitioning a technological advancement that makes the globe smaller, but manages to reintroduce people to their local communities again. Some might see it as irony, yet it is those domains that are switched on to the change that are profiting from it.

clever local SEO tactics

Local SEO is a very important section of SEO.

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patience is key in SEO

Why Does SEO Take So Long?

In an age of instant results where success is demanded yesterday, it appears as though the long game is a thing of the past. When money is put down for a project, there is an expectation that investment will yield immediate dividends, but reality is quite different when it comes to the domain of search engine optimisation (SEO).

The bottom line is that patience is key in SEO. The methods you will implement to obtain that number one ranking on Google for your particular niche will rely on a multitude of factors that revolve around keyword research, user-friendly compatibility, links, domain history and a range of other influences that will occur outside your control.

patience is key in SEO

SEO results certainly will take a long time.

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hidden text black hat seo

The Main Reasons Why People Still Believe Black Hat Tactics Work

Black hat SEO tactics are the psychotic big brother to white hat tactics. While the gentler white hat tactics take longer to achieve genuine results, some online marketers are still tempted to go with the more aggressive and ultimately less honest approach.

To break it down, a website using these tactics is deliberately going against the ethical guidelines set out by search engines in order to achieve rankings it would otherwise not receive.

Black Hat SEO

Why do people still believe black hat tactics work?

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keyword research in 2017

Everything You Need to Know About Keyword Research in 2017

Keyword research is the act of expanding all potential search terms a user will type in to find a site, product, service or any subject on the Internet. By discovering all the possible alternatives that inform the internal party as to what they are looking for, this information can become an important part of the search engine optimisation (SEO) strategy for marketing professionals.

value of keyword research

Keyword research has very been more important.

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content and social media

Content is King in SEO, Why?

Put simply, content fulfills the requirements of search engine optimisation (SEO). Herein lies the underlying reason why content is king in the SEO world.

That is the reality that online marketers must realise, leaving the equation very simple:

There is no content of value without SEO and there is no SEO of value without content.

Those operations that manage to create, update and publish cutting edge content that keeps their readers, viewers or followers informed are ticking the right boxes. They are upholding a practice that has been mastered by the best in the business.

content is king in SEO

Content is certainly king when it comes to SEO.

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mobile marketing strategy

Best Ways to Stay Ahead in Mobile Marketing

The first major adjustment businesses had to cater to was switching towards the online world. To the traditional marketers, that was a shock to the system. Yet there is so much more complexity when it comes to the digital forms out there.

In this respect, mobile has to sit atop the tree. To drive conversions and revenue skywards, catering to smartphone users must become a priority.

mobile marketing campaigns

The landscape of mobile marketing is changing quickly, it is important to stay ahead of the game.

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positive social media experience

Hashtags and Social Media: The Do’s and Don’ts

A positive social media experience can make the difference between a strong online presence and lost business. Every single operation that occupies space on this platform will have their own horror story, unable to avoid the hassles that come with customer service. Mistakes get made and errors become exposed.

Yet many chose to stick to a core of key guidelines on Facebook, Twitter and Instagram and reap the rewards. Social media should be seen as a vehicle of engagement where an enterprise can open a dialogue with their consumer base. It is not always a friendly or welcoming environment, but neither is your business 100% of the time.

positive social media experience

There are many things to learn about hashtags and social media.

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updating your website design

How to Know When It Is Time To Update Your Business’s Web Design

Since you have opened and operated your website for a number of months or years, the business has not taken off the way you would like. Those early goals and expectations appear incredibly lofty now as you are forced to reassess where you go from here.

There will be a number of factors at play, but one segment that might be overlooked is the design of your site. Particularly in the case of those enterprises that are modest in nature, it can be easy to overlook how something as simple as the presentation and structure can influence sales.

updating your website design

There are many situations where an update is website design is necessary.

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personalised content strategy

How to Develop a Proper Content Strategy

There are hundreds of ways a business owner can tackle a subject as diverse as a content strategy. With so many options available to choose from, it really centers down to the size of the enterprise and the niche in question.

For a large market retailer like David Jones, Nike or Apple, their plan of attack will differentiate greatly from a small to medium enterprise (SME). The budgetary requirements pale in comparison and there are investors, third parties and shareholders to think about.

personalised content strategy

It can be quite difficult to develop a proper content strategy.

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research keywords

15 Things You NEED to Know About Keyword Research

Keyword research is the cornerstone of SEO – and there are a lot of things that you can get wrong. Probably the biggest problem is people not doing their due diligence before getting started with their SEO keyword planning.

 research keywords

 

This article will talk about the 5 things you need to know before you start thinking about your SEO strategy, followed by 10 tips on keyword research.

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