Creating a well-liked social media presence isn’t always as simple as you think, especially with the sheer number of brands cluttering the market. It remains one of the most effective ways to deal with customers, and can result in positive profit turnarounds if done right. Boosting social content to reach out to more customers requires a careful strategy and careful planning for the best results.
In an age of instant results where success is demanded yesterday, it appears as though the long game is a thing of the past. When money is put down for a project, there is an expectation that investment will yield immediate dividends, but reality is quite different when it comes to the domain of search engine optimisation (SEO).
The bottom line is that patience is key in SEO. The methods you will implement to obtain that number one ranking on Google for your particular niche will rely on a multitude of factors that revolve around keyword research, user-friendly compatibility, links, domain history and a range of other influences that will occur outside your control.
The whole point of putting in the time, effort and resources into SEO is to see results. When you aren’t seeing results you think you deserve it can be extremely disappointing. You can begin to question the tactics you are using, if you are doing implementing them correctly.
When it comes to SEO, we should paint you a fairly common picture: so you have been doing SEO for a couple of months now but you aren’t seeing any real traction. Why exactly is that and is there anything you can do to turn it all around?
Digital marketing is all about driving your brand, your product or your message through digital means. Whether it be a small corner store adjacent to the public school or a large multinational corporation that has annual turnover in the billions of dollars, the same principles apply.
The electronic channels made available to retailers and businesses have changed down the years. Whereas billboards, radio commercials and printed advertisements in newspapers were the go-to option, the Internet has forever flipped the power balance. This is not to say that those avenues are not valuable in the current climate, just that a business has to be more adaptable and present in more locations.
Ever since the release of Google Panda update many people feel like that are being watched. Google is the most used Internet search browser in the world, and brings everything from YouTube and Gmail to Google Maps and Hangouts to you at the click of a few buttons. In fact, “googling it” has become almost synonymous with the way users search for anything these days, but is it really a good thing?
A picture is worth a thousand words. A quote worth a thousand articles on this very topic. There is no better way to describe the importance of visual imagery when trying to purvey anything from an event to a simple meal. Visual imagery is the very heart and soul of entertainment and it is easy to see why.
People like to be able to see clearly what the author of a work had in mind when they created it. While an eloquent description of a meal can arouse the senses in many ways, it will always fail to arouse the sense of sight.
Put simply, content fulfills the requirements of search engine optimisation (SEO). Herein lies the underlying reason why content is king in the SEO world.
That is the reality that online marketers must realise, leaving the equation very simple:
There is no content of value without SEO and there is no SEO of value without content.
Those operations that manage to create, update and publish cutting edge content that keeps their readers, viewers or followers informed are ticking the right boxes. They are upholding a practice that has been mastered by the best in the business.
Recent discussions around mobile revolutionising the Google search engine optimisation (SEO) market, have now paved way for the next big thing – videos. Videos make up a significant portion of all Internet traffic, and are expected to grow even further. In fact, video popularity has spread into the marketing world with more companies’ spending money on video advertising.
Black hat SEO tactics are the psychotic big brother to white hat tactics. While the gentler white hat tactics take longer to achieve genuine results, some online marketers are still tempted to go with the more aggressive and ultimately less honest approach.
To break it down, a website using these tactics is deliberately going against the ethical guidelines set out by search engines in order to achieve rankings it would otherwise not receive.