Having ads on Google is a great way to increase your website’s exposure, and if you do it right you can also see an increase in traffic as well as conversions. If your Google Ads aren’t fully optimised it can quickly become a waste of time and money.
No business wants to waste time and money, so it is important that you get it right, and have a full understanding of the things that could negatively impact your Google Ads. Creating effective and fully optimised Google Ads is so important that many big businesses have a team or dedicated resources put towards them.
So, to get the most bang for your buck with Google Ads you have to know what you are doing. If you are not an expert, that’s fine! There are many different places that you can outsource to, or you can study up and do your research to try and give Google Ads a crack yourself.