Back to Basics: Top 6 Things Your SEO Strategy Needs

Every business requires a solid SEO strategy that will enable a steady, yet measurably exponential growth. Bearing that in mind, making the choice to move into using an SEO strategy is one of the wisest choices any modern business owner can make if they want to build a more loyal and broad customer base.

As we said, every business needs a solid strategy to build on and this includes strategically using SEO services to their full potential. Sorting out your SEO strategy can be the difference between 100 and 10,000 customers.

solid SEO strategy

It is important to stop and think about what you need to include in your SEO strategy.

Read more

The SEO Checklist Every Business Owner Needs

As a business owner, you obviously want to ensure the success of your business. So it goes without saying that you should be seeking out the correct tools to help you build your business to its true potential.

If you aren’t already using SEO services, you need to get on the proverbial train and ride it immediately. SEO services provide businesses with the standing ground to begin running for their business goals.

seo checklist

An SEO checklist is vital to your website’s success.

Read more

Biggest Social Media Mistakes And How To Avoid Them

Disaster has struck! At least, that seems to be how it feels when you make a massive blunder on social media. For some, social media mistakes are a terrible embarrassment, for others, it can quite literally cost them their job.

Whether you’ve accidentally posted that embarrassing selfie of you picking your nose and pulling a silly face (don’t know how you’ll explain that one), or you’ve thought you were typing something into your personal newsfeed when it was actually your business account.

social media mistakes

We all make mistakes, but it is how we deal with them that is important.

Read more

pr for search engine optimisaton

Why PR needs to be part of your SEO strategy

When people think of SEO, normally terms such as digital marketing or tech savvy come to mind. However, SEO is no longer just something that code specialists do. A part of getting your website optimised is to ensure your content is influencing your reader, is getting placed in the right online spaces and involves a strategic outreach strategy.

public relations seo

PR is certainly an essential component of your SEO strategy. 

Read more

The Ultimate Guide to Snapchat Marketing

Since its debut on October 29th, 2012, Snapchat has grown into a global phenomenon. After extending on the original app, which simply provided a photo sharing platform, where people could share their ‘snaps’ and feel confident that they were deleted immediately afterwards, Snapchat has become one of the leading social media apps in the world.

Taking into consideration the app’s insane popularity with its huge user-base, one may be excused for double taking when they hear that Snapchat was only invented 4 years ago. Snapchat is a huge player in the social media market and many businesses are starting to realise its potential.

guide to snapchat marketing

Snapchat is starting to dominate the social media industry.

Read more

Instagram posts

Instagram Marketing Blunders You Need To Stop Making

You can no longer deny it; Instagram is an incredibly powerfully marketing tool. Statistica explains that there are now over 600 million active users. That is a whole lot of people! And what’s more? This figure is only expected to rise in the years to come. So if you aren’t on the Instagram train, you better hop on quick smart before it leaves!


Read more

8 Golden Rules To Make Your Brand Loved On Social Media

Creating a well-liked social media presence isn’t always as simple as you think, especially with the sheer number of brands cluttering the market. It remains one of the most effective ways to deal with customers, and can result in positive profit turnarounds if done right. Boosting social content to reach out to more customers requires a careful strategy and careful planning for the best results.

boosting social content

Building a social media presence isn’t easy, but it is certainly worth it.

Read more

patience is key in SEO

Why Does SEO Take So Long?

In an age of instant results where success is demanded yesterday, it appears as though the long game is a thing of the past. When money is put down for a project, there is an expectation that investment will yield immediate dividends, but reality is quite different when it comes to the domain of search engine optimisation (SEO).

The bottom line is that patience is key in SEO. The methods you will implement to obtain that number one ranking on Google for your particular niche will rely on a multitude of factors that revolve around keyword research, user-friendly compatibility, links, domain history and a range of other influences that will occur outside your control.

patience is key in SEO

SEO results certainly will take a long time.

Read more

ban web design

4 Reasons Why You Aren’t Seeing SEO Results

The whole point of putting in the time, effort and resources into SEO is to see results. When you aren’t seeing results you think you deserve it can be extremely disappointing. You can begin to question the tactics you are using, if you are doing implementing them correctly.

When it comes to SEO, we should paint you a fairly common picture: so you have been doing SEO for a couple of months now but you aren’t seeing any real traction. Why exactly is that and is there anything you can do to turn it all around?

poor seo results

It can be very disappointing to not see the SEO results you deserve.

Read more

number one page on search engines

The Basics of Digital Marketing

Digital marketing is all about driving your brand, your product or your message through digital means.  Whether it be a small corner store adjacent to the public school or a large multinational corporation that has annual turnover in the billions of dollars, the same principles apply.

The electronic channels made available to retailers and businesses have changed down the years. Whereas billboards, radio commercials and printed advertisements in newspapers were the go-to option, the Internet has forever flipped the power balance. This is not to say that those avenues are not valuable in the current climate, just that a business has to be more adaptable and present in more locations.

basics of digital marketing

How will you make the most of your digital marketing strategy.

Read more