Research has shown that people are five times more likely to read the headline than the actual body of your work. That is why headlines are so important. It is the first thing your viewers will read and it will determine whether they are interested enough to continue reading. If your headline lacks a certain level of attraction, viewers are likely to lose interest quickly and leave the page. A good headline grabs the viewers’ attention immediately and creates a need for them to continue reading the content.
It is now more important than ever to create a mobile friendly website if you want to have a good rank on search engines like Google. Google announced last year that it will be favouring websites which are mobile friendly.
If your website isn’t mobile friendly you are definitely missing out and it could be an easy way to improve your search engine ranking. Read more
Sometimes it can be difficult to find a photograph to accompany your social media post that isn’t copyrighted. A way of avoiding the issue of copyright is to use stock photo websites. However, most of the best stock photo websites cost money. You can use free stock photo websites, although these can be limiting and you still might not be able to find what you are looking for. If that is the case it may be best to create your own images.
SEO is very difficult to manage and maintain. That is why many business look towards SEO companies to assist them in improving their business. These days, there are many SEO firms to choose from, all offering different packages at different prices. Unfortunately, some of these companies are not actual SEO experts and are trying to scam you and your business.
A long-tail keyword is simply a keyword phrases and they contain three or more words. Many marketing experts prefer to have a higher rank for long-tail keywords as opposed to normal keyword phrases because of the profitability potential it holds and the fact that there is normally less competition for long-tail keywords. However, long-tail keywords need to be more specific and accurate to ensure those searching those keywords are being directed to the correct website (and the correct page on that website).
The landscape of social media is continuously changing and it is now more important than ever to stay on top of the trends to ensure your business remains relevant. It is important that you are not only aware of any new trends but also you implement strategies to ensure you are on top of the trend.
It is well known that online reviews are important. In this digital age, consumers are able to search your business and find reviews usually in under a couple of minutes. These days’ people don’t want to risk having a bad experience with a business (they have enough on their plate already) so they base their decision off the online reviews. Research has found that over 80% of customers think of online reviews in the same regard as a personal recommendation. Consumers are significantly influenced by the reviews of a business and there are now more platforms than ever for consumers to write and find reviews.
Whether you use emojis in your personal life or not the fact of the matter is that emojis do indeed work (depending on the industry your business is in). Emojis have significantly shot to popularity in recent years and every time a company like Apple says they will be introducing new emojis the digital world goes crazy. The rising popularity means you are no longer able to ignore emojis. Marketing experts have suggested that the correct use of emojis on social media posts can lead to increase engagement.
To have a highly ranking website on various search engines it is important that you understand SEO and how it works. Sometimes there are components of a search engine ranking that you cannot control. However, your on-site SEO is something you can control in order to boost your ranking. There are many common problems that can prevent your website from being ranked at a higher level.
Many experts have said that 2016 will be the year of Snapchat, and they certainly were correct. Snapchat now has over 100 million daily users and they have surpassed Twitter. Many brands have understood this newfound power that Snapchat holds and they are using this social media platform to market their products and/ or services. However, like all other forms of marketing, there are a few important rules that businesses marketing on Snapchat should follow to ensure success on this social media platform.
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