SEO links

What is link building and why is it important?

Link building is the most challenging and important SEO skills you will need for your website. Link building is the process of ensuring external pages make connections and ‘links’ to a certain page on your website.

This is so important because search engines crawl around the web using links; these links may be to different pages on your website or to a different website altogether. There are many different methods to link building (some better than others).

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white hat SEO

4 Shrewd White Hat Link Acquisition Tactics To Enrich Your SEO Focus

There’s no doubt that earning good inbound links in SEO is challenging for any website, but the effort is greatly rewarding when you move up the ranks on search engines.

Many web masters make the dire gaffe of flooding comment sections of blogs to acquire backlinks. This is hardly effective and can eventually lead to penalties from Google – a major detriment to your SEO-enhancement efforts. Luckily, you don’t have to resort to such underhanded tactics to win good quality backlinks.

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Marketing strategy

4 Powerful Strategies To Optimise Ranking Of Your Low Traffic Website

Online marketing has turned to a major source of spending for businesses looking to ride the waves of the digital era – with website conversion optimisation at the helm of business success.

Looking for best SEO strategy

Shifting trends in consumer behaviour patterns and the rise of social influences are forcing businesses to rethink their SEO strategies – especially when they are saddled with low traffic websites. Follow these powerful actions: Read more

Facebook profile

5 Tips for Increasing your Facebook Page Engagement

Facebook is certainly one of the most powerful social media platforms. No matter the industry or type of your business it is very important to have a business Facebook account.

Facebook share

Setting up a Facebook account means that you could potentially reach customers that you previously weren’t able to, as well as providing another means of connection with your existing customers. Read more

conversion rate

3 Nifty Tactics To Trigger Positive Conversion Rate Optimisation (CRO) Through Customer-Clever Landing Pages

Irrespective of whether you operate a large or small enterprise, your business’s success ultimately depends on a single factor – client conversions. Turning advocates into customers isn’t easy, but it isn’t impossible either – especially if you focus on landing page quality for influencing conversion rate optimisation (CRO).

Looking at a landing page

Every part of your landing page literally centres around these conversions, so higher quality landing pages will naturally attract more clients for your business. Read more

backlinks

4 Prodigious Techniques To Attract High-Quality Backlinks To Your Website… And Avoid Search Engine Penalties

Google’s Panda and Penguin updates are designed to penalise websites with poor SEO practices, including unnatural link acquisitions. Unnatural links not placed editorially or vouched for by a website owner are regarded as suspicious because they aim to manipulate PageRank and violate Google’s guidelines.

google algorithm - penguin and panda

If you’ve followed unnatural link practices in the past, don’t be surprised to wake up one day and find that your website has fallen in SEO ranking. Circumvent penalties from search engines by following these prodigious techniques to attract tier one, high-quality backlinks to your website. Read more

SSL

What is an SSL Certificate and Why is it Important?

Have you ever noticed that some websites have a URL that begins http:// and others with https://? The ‘s’ at the end of the http provides extra security and means that the website has paid for a SSL certificate. Secure Socket Layer (SSL) is a type of security for websites that have the potential to hold sensitive personal information including; consumer name, mobile, address and credit card details.

SSL certificate

An SSL ensures that there is a secure connection between the consumer’s computer and the host server of the business. If you are operating an online e-business it is imperative that all the personal consumer information remains private and secure, and this can be done through an SSL certificate.  Read more

Best Ways to Search Engine Optimise Your Blog Content

Search engine optimisation is an extremely important tool to incorporate into your marketing strategy. Most businesses stop at optimising their website for search engines. But why not go one step further and use similar search engine optimisation tactics for your blog content as well?

This will ensure that your blog becomes more visible and hopefully results in more traffic (also, if your blog is attached to a business, then hopefully more traffic to your business website and an increase in sales).

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Customer Retention Rate

Best Ways to Improve Your Customer Retention Rate

Handling your business’s customer retention rate is certainly one of the most crucial parts to ensure your business is able to successful grow while at a sustainable rate. But what exactly is a customer retention rate, and why is it so important?

A customer retention rate shows how successful your business is at keeping customers paying for your goods / services over a certain amount of time. Retaining customers is so important because of the cost savings it offers.

customer retention rate

It is much cheaper to retain and maintain the relationships with existing customers then it is to attempt to acquire new ones. Read more

logo

Benefits of using WordPress

Since is first year in 2003, WordPress has become the most dominate blogging software in the market. As well as blogging software, many are looking towards WordPress for their content management software. There are many benefits that WordPress can offer to ensure the success of your blog or website.

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