Knowing the ins and outs of the keyword research process really is key to optimizing digital content in today’s landscape full of users going to Google with a wide range of questions.
The first thing you may be wondering is what is keyword research? This is the process of discovering the specific words and phrases real people are looking up in search engines.
Researching actual search terms being plugged into Google reveals what topics are trending and the more frequently searched phrases – for example, ‘Sydney wedding photography’ vs ‘wedding photography in Sydney’. This knowledge informs content creation and digital marketing strategies.