user experience focus

9 Bad SEO Habits You Need To Leave Behind

When people begin to do anything routinely they tend to develop habitual behaviour. These behaviours will often develop subconsciously because we’ve seen them work on multiple occasions in the past.

In the constantly evolving practise of search engine optimisation, habits can be very dangerous. Methods that have worked historically can gradually become less and less effective, often before many people can realise.

outdated SEO methods

There are a number of bad SEO habits you might not realise you have.

Read more

Google Search Console set up

Your How-To Guide to the Google Search Console

The Google Search Console is the continuation of the Google Webmaster tools that have become important for web developers to improve the visibility of their websites. Marketers, SEO firms, application developers and business owners represent a diversity of users who influenced Google into changing the name of the service to “Search Console” as “Webmaster” may have felt a little exclusive.

otpimise website Google Search Console

Do you know how to use Google Search Console to further optimise your website?

Read more

content optimisation

The Best Steps to Optimising Your Content

SEO is all about the content. Your content needs to be both long and of a high quality in order for Google to recognise it and rank your website higher. You can write as much content as humanly possible, but if you do not optimise it probably then all your efforts were pretty much for nothing.

Optimising your articles is an essential part of the content creation process. The better you can optimise, the high the chance of receiving a better ranking. And we all know just how important a high ranking is for your website, especially these days where there is such tough competition in almost every industry.

optimising your articles

Optimising your content is just as important as actually writing it.

Read more

SEO content marketing strategies

How to Best Integrate Your SEO and Content Marketing Strategy

Some marketers often make the mistake of failing to integrate attempts at content marketing with their search engine optimisation. With search engine algorithms favouring quality copy that encourages backlinking, it’s never been more obvious why search engine optimisation and content marketing are seen as a perfect match for one another.

content marketing SEO intergration

Do not miss the oppourunites that intergrating SEO with content marketing can provide.

Read more

comparison bing google seo

6 Ways Google and Bing are Different in Terms of SEO

Some people might say that search engine optimisation may as well be called “Google optimisation”. While Google is and will probably remain the big dog in terms of search engines, marketers should not forget about the other platforms people are using.

search engine seo

Google isn’t the only search engine worth doing SEO for.

Read more

better than nothing result black hat seo

Trouble Getting Backlinks to Your Website? Try These Solutions!

It’s no secret that search engine optimisation is one of the best ways for business owners to get a flood of targeted traffic to their websites. If you are trying to get the most from your business and want SEO to get the job done, you will need to earn backlinks to your content.

The most helpful and valuable articles on the internet won’t do you any good if nobody links to them, but getting quality backlinks can seem like a mystery. Fortunately, you can encourage reputable domains to provide you with plenty of links as long as you follow a proven plan, and doing so is not as hard as you think.

get powerful backlinks

Backlinks are an essential component of off-page SEO.

Read more

properly optimise your keywords

How To Properly Optimise Your Keywords

Online marketing involves a series of processes that can be difficult to comprehend initially, but over time you will become accustomed to their role in the grand scheme. Every domain from every niche possible wants to increase their traffic and exposure, making it necessary to follow protocol and explore untapped opportunities.

All of this falls under the wide and expansive banner of search engine optimisation (SEO). Just how easy is it for users across the globe to find your site? If you manage to execute a series of clever techniques and keep a regular pattern of content churning out, then you are likely sitting pretty in the top echelon of hits.

improve your search ranking

Your keywords make up an essential component of your SEO strategy.

Read more

Types of Google penalties and how to recover from them

Types of Google penalties and how to recover from them

Google’s Webmaster Guidelines can fester a sense of dread, unease and pessimism among brands who are looking to boost their search engine optimisation (SEO) performance. The strategy that was working like clockwork just the other month has all of a sudden fallen off a cliff, seeing the results page suffer dramatically and visitors turning away in droves.

What the hell happened?

Types of Google penalties and how to recover from them

Wondering why your SEO outcomes are plummeting? You might have a Google penalty! Photo: Wordley Calvo Stock, Bigstock

Read more

The History of the Google Algorithm

The history of the Google algorithm

The landscape has changed drastically since the first iterations of Google’s search algorithm emerged way back in 1996. As technology developed and business forged ahead with new ideas and behaviours online, the search engine had to adapt.

Following the boom of the Internet across households and business blocks all around the globe, alongside the introduction of social media, smartphones and tablets, Google could not stay static. Put simply – Google had to be in the algorithm game, tweaking and re-examining their due process as society found new and different ways of utilising their devices.

The History of the Google Algorithm

Let’s take a closer look at over a decade over Google algorithmic updates and the milestones it has achieved. Photo: Casimiro, Bigstock

Read more

best piece of content

Attract Backlinks with These 5 Types of Content

There’s a lot to remember when you’re trying to optimise your site for SEO. That means that some people leave various aspects by the wayside. Backlinks don’t sound that important. After all, they’re on other people’s sites, not your own.

However, you’d be amazed at what a difference they can make to your SEO. Here’s why you should be looking to attract the best backlinks through creating awesome pieces of content. By doing this you can ensure that other sites are noticing you.

attract the best backlinks

Backlinks are an important part of SEO.

Read more