It’s a new year and that means new trends and strategies to take into consideration as part of your SEO efforts. While SEO hasn’t been completely revolutionised over the holiday period, it’s still worth getting a refresher on what is currently working best for SEO practitioners.
Because of the constant forward momentum of the internet and of society in general, most of us understand that our web pages won’t be forever relevant. However, there are exceptions to this, and these web pages are known as being ‘evergreen’.
Rather than have your webpages only be effective in driving traffic for a short amount of time, it’s far better to maintain evergreen pages that continue to bring in search traffic months and years after they’ve been published.
You’re probably thinking that the big corporations have it pretty easy. They have all the resources in the world, experienced individuals in all the important positions, an established brand name and a competitive advantage. Why would the big conglomerates need SEO? The fact of the matter is all companies, regardless of their size and status in the market, should be looking into SEO strategies and how they can enhance their online presence. So, how should the big companies use SEO to their advantage? Is it much different from how smaller or medium sized firms would use SEO to their advantage? And how do they ensure they use effective SEO strategies? Let’s take a look!
These days it is imperative to accompany your social media post with an image. It is well known that if you post on your social media campaign and don’t include a photograph, you are less likely to see a higher level of user engagement. If you aren’t willing to pay for access to databases that contain photographs it can be difficult to determine which images are free of copyright.
Knowing the ins and outs of the keyword research process really is key to optimizing digital content in today’s landscape full of users going to Google with a wide range of questions.
The first thing you may be wondering is what is keyword research? This is the process of discovering the specific words and phrases real people are looking up in search engines.
Researching actual search terms being plugged into Google reveals what topics are trending and the more frequently searched phrases – for example, ‘Sydney wedding photography’ vs ‘wedding photography in Sydney’. This knowledge informs content creation and digital marketing strategies.
Backlinks have always been valuable for SEO, but as Google has started to punish websites that have low quality links they have become harder to get. Webmasters are becoming cautious of accepting guest posts and are more and more commonly requiring all links to be nofollowed – no matter how relevant or useful the link is.
It’s always quality over quantity when it comes to digital content, and there are 2 very important things to keep in mind when publishing online…
- You need to sell to internet users, and
- You need sell to search engines
If you are reading this, it is likely you already understand the SEO utility of frequently posting blog articles on your businesses’ website. It’s a great way to show Google that you’re actively engaged with your customers and your industry, making you more authoritative and giving you a better chance of ranking high in relevant search results.
The eCommerce industry has seen some exciting changes in 2018 and has provided some great prospects looking forward. Electronic commerce refers to the commercial transactions carried out over electronic networks, predominantly the internet. What’s so great about it at this point in time?
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