Keyword research is the act of expanding all potential search terms a user will type in to find a site, product, service or any subject on the Internet. By discovering all the possible alternatives that inform the internal party as to what they are looking for, this information can become an important part of the search engine optimisation (SEO) strategy for marketing professionals.
Put simply, content fulfills the requirements of search engine optimisation (SEO). Herein lies the underlying reason why content is king in the SEO world.
That is the reality that online marketers must realise, leaving the equation very simple:
There is no content of value without SEO and there is no SEO of value without content.
Those operations that manage to create, update and publish cutting edge content that keeps their readers, viewers or followers informed are ticking the right boxes. They are upholding a practice that has been mastered by the best in the business.
The first major adjustment businesses had to cater to was switching towards the online world. To the traditional marketers, that was a shock to the system. Yet there is so much more complexity when it comes to the digital forms out there.
In this respect, mobile has to sit atop the tree. To drive conversions and revenue skywards, catering to smartphone users must become a priority.
A positive social media experience can make the difference between a strong online presence and lost business. Every single operation that occupies space on this platform will have their own horror story, unable to avoid the hassles that come with customer service. Mistakes get made and errors become exposed.
Yet many chose to stick to a core of key guidelines on Facebook, Twitter and Instagram and reap the rewards. Social media should be seen as a vehicle of engagement where an enterprise can open a dialogue with their consumer base. It is not always a friendly or welcoming environment, but neither is your business 100% of the time.
Since you have opened and operated your website for a number of months or years, the business has not taken off the way you would like. Those early goals and expectations appear incredibly lofty now as you are forced to reassess where you go from here.
There will be a number of factors at play, but one segment that might be overlooked is the design of your site. Particularly in the case of those enterprises that are modest in nature, it can be easy to overlook how something as simple as the presentation and structure can influence sales.
There are hundreds of ways a business owner can tackle a subject as diverse as a content strategy. With so many options available to choose from, it really centers down to the size of the enterprise and the niche in question.
For a large market retailer like David Jones, Nike or Apple, their plan of attack will differentiate greatly from a small to medium enterprise (SME). The budgetary requirements pale in comparison and there are investors, third parties and shareholders to think about.
Keyword research is the cornerstone of SEO – and there are a lot of things that you can get wrong. Probably the biggest problem is people not doing their due diligence before getting started with their SEO keyword planning.
This article will talk about the 5 things you need to know before you start thinking about your SEO strategy, followed by 10 tips on keyword research.
Online directories are an efficient and cost effective method of making your enterprise visible to a wider audience. Unfortunately, this fact gets lost among business owners who have their own preconceptions and distractions to worry about.
Whether it be their affiliation with print directories like the Yellow Pages or a general misunderstanding for how the field works, there is no familiarisation with the platform. With many of these individuals, you’ve seen one directory, you’ve seen them all.
Digital marketing is all about driving your brand, your product or your message through digital means. Whether it be a small corner store adjacent to the public school or a large multinational corporation that has annual turnover in the billions of dollars, the same principles apply.
The electronic channels made available to retailers and businesses have changed down the years. Whereas billboards, radio commercials and printed advertisements in newspapers were the go-to option, the Internet has forever flipped the power balance. This is not to say that those avenues are not valuable in the current climate, just that a business has to be more adaptable and present in more locations.
Since its debut on October 29th, 2012, Snapchat has grown into a global phenomenon. After extending on the original app, which simply provided a photo sharing platform, where people could share their ‘snaps’ and feel confident that they were deleted immediately afterwards, Snapchat has become one of the leading social media apps in the world.
Taking into consideration the app’s insane popularity with its huge user-base, one may be excused for double taking when they hear that Snapchat was only invented 4 years ago. Snapchat is a huge player in the social media market and many businesses are starting to realise its potential.