Online marketing involves a series of processes that can be difficult to comprehend initially, but over time you will become accustomed to their role in the grand scheme. Every domain from every niche possible wants to increase their traffic and exposure, making it necessary to follow protocol and explore untapped opportunities.
All of this falls under the wide and expansive banner of search engine optimisation (SEO). Just how easy is it for users across the globe to find your site? If you manage to execute a series of clever techniques and keep a regular pattern of content churning out, then you are likely sitting pretty in the top echelon of hits.