Some marketers often make the mistake of failing to integrate attempts at content marketing with their search engine optimisation. With search engine algorithms favouring quality copy that encourages backlinking, it’s never been more obvious why search engine optimisation and content marketing are seen as a perfect match for one another.
Some people might say that search engine optimisation may as well be called “Google optimisation”. While Google is and will probably remain the big dog in terms of search engines, marketers should not forget about the other platforms people are using.
It’s no secret that search engine optimisation is one of the best ways for business owners to get a flood of targeted traffic to their websites. If you are trying to get the most from your business and want SEO to get the job done, you will need to earn backlinks to your content.
The most helpful and valuable articles on the internet won’t do you any good if nobody links to them, but getting quality backlinks can seem like a mystery. Fortunately, you can encourage reputable domains to provide you with plenty of links as long as you follow a proven plan, and doing so is not as hard as you think.
Online marketing involves a series of processes that can be difficult to comprehend initially, but over time you will become accustomed to their role in the grand scheme. Every domain from every niche possible wants to increase their traffic and exposure, making it necessary to follow protocol and explore untapped opportunities.
All of this falls under the wide and expansive banner of search engine optimisation (SEO). Just how easy is it for users across the globe to find your site? If you manage to execute a series of clever techniques and keep a regular pattern of content churning out, then you are likely sitting pretty in the top echelon of hits.
Google’s Webmaster Guidelines can fester a sense of dread, unease and pessimism among brands who are looking to boost their search engine optimisation (SEO) performance. The strategy that was working like clockwork just the other month has all of a sudden fallen off a cliff, seeing the results page suffer dramatically and visitors turning away in droves.
What the hell happened?
The landscape has changed drastically since the first iterations of Google’s search algorithm emerged way back in 1996. As technology developed and business forged ahead with new ideas and behaviours online, the search engine had to adapt.
Following the boom of the Internet across households and business blocks all around the globe, alongside the introduction of social media, smartphones and tablets, Google could not stay static. Put simply – Google had to be in the algorithm game, tweaking and re-examining their due process as society found new and different ways of utilising their devices.
There’s a lot to remember when you’re trying to optimise your site for SEO. That means that some people leave various aspects by the wayside. Backlinks don’t sound that important. After all, they’re on other people’s sites, not your own.
However, you’d be amazed at what a difference they can make to your SEO. Here’s why you should be looking to attract the best backlinks through creating awesome pieces of content. By doing this you can ensure that other sites are noticing you.
Social media has proven to be an incredible asset at driving organic traffic to your domain. This was not always the case, with platforms like Facebook, Twitter, Instagram, YouTube and Pinterest having to illustrate their value over a number of years.
Now the facts and figures speak for themselves. Just take Australia as a case in point. As of September 2017, this was the active monthly consumer base on the 5 major social media sites:
- Facebook – 15,000, 000
- YouTube – 15,000,000
- Instagram – 9,000,000
- LinkedIn – 4,200,000
- Twitter – 3,000,000
The past few years in SEO, content marketing has certainly become a key buzz phrase flung around by digital marketers. However, to the typical small business owner, the term content marketing could be fairly foreign.
Content marketing covers a wide range of areas. When developing a content marketing strategy you must develop methods for your business that take into account all the varying areas. Areas such as social media will need to be taken into account when developing your content marketing strategy.
Content marketing is a significant part of the online digital world. It can quickly become confusing and intimidating, especially if you don’t know much about it. Well, never fear! This blog provides you will everything a beginner would need to know about content marketing.
You probably won’t be a top content whiz after reading this blog, but it is hoped that you will have a better understanding of how it works and how to get the most out of it for your business.