Effective keyword research: A beginner's guide

Effective keyword research: A beginner’s guide

Knowing the ins and outs of the keyword research process really is key to optimizing digital content in today’s landscape full of users going to Google with a wide range of questions.

The first thing you may be wondering is what is keyword research? This is the process of discovering the specific words and phrases real people are looking up in search engines.

Researching actual search terms being plugged into Google reveals what topics are trending and the more frequently searched phrases – for example, ‘Sydney wedding photography’ vs ‘wedding photography in Sydney’. This knowledge informs content creation and digital marketing strategies.

Effective keyword research: A beginner's guide

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Common mistakes people make when backlinking for SEO

Common mistakes people make when backlinking for SEO

Backlinks have always been valuable for SEO, but as Google has started to punish websites that have low quality links they have become harder to get. Webmasters are becoming cautious of accepting guest posts and are more and more commonly requiring all links to be nofollowed – no matter how relevant or useful the link is.

Common mistakes people make when backlinking for SEO

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Basic steps to improve the quality of your digital content

Basic steps to improve the quality of your digital content

It’s always quality over quantity when it comes to digital content, and there are 2 very important things to keep in mind when publishing online…

  1. You need to sell to internet users, and
  2. You need sell to search engines

Basic steps to improve the quality of your digital content

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3 tips to enhance the SEO performance of your business blog

3 tips to enhance the SEO performance of your business blog

If you are reading this, it is likely you already understand the SEO utility of frequently posting blog articles on your businesses’ website. It’s a great way to show Google that you’re actively engaged with your customers and your industry, making you more authoritative and giving you a better chance of ranking high in relevant search results.

3 tips to enhance the SEO performance of your business blog

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Why SEO is so beneficial for any eCommerce business

Why SEO is so beneficial for any eCommerce business

The eCommerce industry has seen some exciting changes in 2018 and has provided some great prospects looking forward. Electronic commerce refers to the commercial transactions carried out over electronic networks, predominantly the internet. What’s so great about it at this point in time?

Why SEO is essential for any eCommerce business

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It's time to move on from old SEO strategies

It’s time to move on from old SEO strategies

SEO tactics change over time as Google and other search engines update their algorithms, as it becomes harder and harder to “game” the system to get quick results. A number of old techniques are either useless or outright counter-productive now.

Move on from old SEO strategies

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How a small business can be competitive using SEO

How a small business can be competitive using SEO

A small business is at a massive disadvantage when there is a big multinational company in the same industry. You will have a much lower budget for advertising and marketing yourself, as well as less ability to absorb losses due to increased competition or price wars. One place where you can still get yourself noticed, however, is on search engines.

How a small business can be competitive using SEO

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How SEO might look 10 years from now

The changeable and erratic nature of SEO makes for a multidimensional, unstable, and complex practice. It is a market in which the rewards are greatest for those brands which are able to keep pace with evolving paradigms and adapt and employ the latest techniques and technology.

We live in a world that is constantly predicting future paradigms. With businesses investing more than $50 billion on SEO services annually, it is important to keep pace with changes in the SEO economy to ensure this money is spent on techniques that are going to be effective in optimizing sites for search engines.

How SEO might look 10 years from now

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How to avoid accidentally using black hat SEO

How to avoid accidentally using black hat SEO

The ultimate goal of any company employing Search Engine Optimisation (SEO) techniques is to ascend the search engine ranking ladder. However, not every type of SEO will achieve this, at least in the long-term. There is good practice and bad practice; otherwise known as white hat and black hat SEO.

The distinction between white hat and black hat is important. Black hat refers to SEO practice which violates search engine criteria and is unethical in its pursuit of a higher ranking. Simply, to reap rewards from SEO, you need to play by the rules outlined by search engines – or be punished.

How to avoid accidentally using black hat SEO

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How to use keywords in your landing page

How to use keywords in your landing page

The point of writing landing pages is to optimise them for keywords that people are searching for. In terms of efficiency it’s best to get a few different keywords targeted for each page, particularly when the words or phrases are very common, but you need to be careful not to overdo it. Falling into the black-hat tactic of keyword stuffing, even if done inadvertently, will only hamper your SEO efforts.

How to use keywords in your landing page

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