The History of the Google Algorithm

The history of the Google algorithm

The landscape has changed drastically since the first iterations of Google’s search algorithm emerged way back in 1996. As technology developed and business forged ahead with new ideas and behaviours online, the search engine had to adapt.

Following the boom of the Internet across households and business blocks all around the globe, alongside the introduction of social media, smartphones and tablets, Google could not stay static. Put simply – Google had to be in the algorithm game, tweaking and re-examining their due process as society found new and different ways of utilising their devices.

The History of the Google Algorithm

Let’s take a closer look at over a decade over Google algorithmic updates and the milestones it has achieved. Photo: Casimiro, Bigstock

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best piece of content

Attract Backlinks with These 5 Types of Content

There’s a lot to remember when you’re trying to optimise your site for SEO. That means that some people leave various aspects by the wayside. Backlinks don’t sound that important. After all, they’re on other people’s sites, not your own.

However, you’d be amazed at what a difference they can make to your SEO. Here’s why you should be looking to attract the best backlinks through creating awesome pieces of content. By doing this you can ensure that other sites are noticing you.

attract the best backlinks

Backlinks are an important part of SEO.

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Twitter marketing efforts

Best Ways To Optimise Twitter Marketing

Social media has proven to be an incredible asset at driving organic traffic to your domain. This was not always the case, with platforms like Facebook, Twitter, Instagram, YouTube and Pinterest having to illustrate their value over a number of years.

Now the facts and figures speak for themselves. Just take Australia as a case in point. As of September 2017, this was the active monthly consumer base on the 5 major social media sites:

  • Facebook – 15,000, 000
  • YouTube – 15,000,000
  • Instagram – 9,000,000
  • LinkedIn – 4,200,000
  • Twitter – 3,000,000
successful Twitter marketing campaign

Twitter is a great way to connect with more potential clients.

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Biggest Content Marketing Misconceptions and How to Fix Them

5 of the Biggest Content Marketing Misconceptions and How to Fix Them

The past few years in SEO, content marketing has certainly become a key buzz phrase flung around by digital marketers. However, to the typical small business owner, the term content marketing could be fairly foreign.

Content marketing covers a wide range of areas. When developing a content marketing strategy you must develop methods for your business that take into account all the varying areas. Areas such as social media will need to be taken into account when developing your content marketing strategy.

content marketing misconceptions

Content marketing can seem overwhelming and it’s easy to fall into bad practises! Photo: JESHOOTS, Pixabay

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content of high quality

Content Marketing for Beginners

Content marketing is a significant part of the online digital world. It can quickly become confusing and intimidating, especially if you don’t know much about it. Well, never fear! This blog provides you will everything a beginner would need to know about content marketing.

You probably won’t be a top content whiz after reading this blog, but it is hoped that you will have a better understanding of how it works and how to get the most out of it for your business.

content of high quality

Content marketing should be an essential component of your online marketing plan.

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tips to make your website mobile friendly

Tips to make your website mobile friendly

It is undeniable that mobile phones have literally changed the way we interact with the world and its information. Look around you – if you are surrounded by people, chances are someone is on their phone. Or perhaps, you are on your phone now, browsing through this article in hopes of understanding why mobile-friendly websites are crucial in staying ahead in the market, and how to achieve this.

You’ve come to the right place. Firstly, let’s look at why it is paramount that your website needs to be updated to a mobile friendly one.

tips to make your website mobile friendly

Having a mobile friendly site is incredibly important, here are some fundamental tips you should follow! Photo: Weedezign, Bigstock

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SEO tips to help your Ecommerce website

SEO tips to help your Ecommerce website

It is undeniable that these days, Ecommerce websites are essential to a business’ success. With many online purchases beginning with a google search, and even more people utilizing mobile phones to purchase, your business must be on the ball or out of the game.

Yes, there are very low barriers to entering the Ecommerce market. However, with the internet becoming more saturated than ever, how do you optimize your site to get the maximum amount of customers, without paying extravagantly for advertisement campaigns?

Search Engine Optimization (SEO)!

SEO tips to help your Ecommerce website

Have you tapped into the benefits of SEO for your Ecommerce site? Photo: Tashatuvango, Bigstock

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clever local SEO tactics

The Benefits of Localised SEO

Try and develop a successful SEO campaign for your business without a local focus and see where you end up. Spoiler alert – it will not be far.

This is the reality in which the digital trend has shifted, somehow transitioning a technological advancement that makes the globe smaller, but manages to reintroduce people to their local communities again. Some might see it as irony, yet it is those domains that are switched on to the change that are profiting from it.

clever local SEO tactics

Local SEO is a very important section of SEO.

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a social media presence

The Top 10 Benefits of Social Media Marketing in 2018

If your enterprise is still at the point where you require convincing over social media’s viability, then you are comfortably behind the eight ball. The competition has already accepted these online platforms for what they offer their business and the results speak for themselves.

In 2018, hubs like Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube and Snapchat are untapped channels of potential. Not only are they free to set up, but they act as gateways to a new wave of consumers who have developed their own habits of consuming media and the marketing messages that pay for the content.

benefits social media

2018 is going to be a big year for social media!

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SEO benefits of rebranding your social media

SEO benefits of rebranding your social media

The rebranding exercise is not a surefire means of scoring new customers. There is a series of processes that has to be undertaken with efficiency and clarity, but there are search engine optimisation (SEO) benefits around the corner if this crossroads moment is embraced correctly.

Many operators out there in the commerce world would perceive “rebranding” to be nothing more than an aesthetic change that updates a logo here and integrates a new website there. That could be the case in some circumstances, yet it is an opportunity to realign the business with grander goals and focus in on a strategy that can save the long-term viability of an organisation.

SEO benefits of rebranding your social media

Giving your social media channels a makeover can benefit your SEO goals! Photo: Photonphoto, Bigstock

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