In the modern world, most businesses simply can’t function successfully without the use of a YouTube page. There is no denying that the traffic YouTube attracts is filled with great potential. The only problem with using YouTube marketing techniques is the problem that is accustomed to a lot of large, popular websites: competition.
One of the first questions people who are just starting out ask is how long it takes to get ranked on Google using search engine optimisation (SEO). Which is fair – most people invested in SEO are itching to get their website listed on the top spot on Google.
However, patience is key. Reaching spot one does not happen overnight, and having a shiny new website isn’t enough to get you there (but it’s a great starting point). Getting ranked using SEO involves performing tasks such as keyword research, website optimisation and content production.
When it comes to SEO, content marketing forms a big chunk of the necessary strategy for a lot of websites. This is because Google’s algorithm gives higher rankings to websites that are associated with high-quality, relevant and useful content that its users can enjoy.
A big part of creating successful SEO content is to ensure that you have an interesting title that entices users to check it out. Unfortunately, enticing article titles have been conflated with the phenomenon of ‘clickbait’.
When you do your keyword research at the start of a PPC campaign there a number of different factors to consider – and they aren’t always the same things you look at for SEO purposes. The key differences between the two techniques means that your focus can be slightly different for PPC strategies, although there will of course be a lot of overlap in the lists of target words and phrases.
The primary factors that will drive your decision in which keywords to target are financial – how much spare cash you currently have, and your current profit margin on website sales. The answers to these two questions will drive how much risk you can take – and conversely, the rewards you can chase. They will also decide how competitive your keywords can be.
Regardless of industry, there are some aspects of business that are always important; one of which is marketing. Without customers, or your target audience being aware of your product or service, it is almost impossible to make money. The growth of the internet has resulted in traditional marketing techniques being overthrown by digital marketing.
Digital marketing is an amazing tool, but, it is also fair to say that the digital world moves incredibly fast. Due to this, it can be really hard to keep up. This is why you need to regularly evaluate and assess your digital marketing strategy. Here are four easy ways to improve your current techniques.
Blogging is one of the most powerful SEO tools at your disposal and for obvious reasons; it allows you to write about content associated with your business and make your site more relevant to related search terms. There’s an obvious commercial utility to managing a blog on your website, but do you know the most optimal way to do it?
It’s a new year and that means new trends and strategies to take into consideration as part of your SEO efforts. While SEO hasn’t been completely revolutionised over the holiday period, it’s still worth getting a refresher on what is currently working best for SEO practitioners.
Because of the constant forward momentum of the internet and of society in general, most of us understand that our web pages won’t be forever relevant. However, there are exceptions to this, and these web pages are known as being ‘evergreen’.
Rather than have your webpages only be effective in driving traffic for a short amount of time, it’s far better to maintain evergreen pages that continue to bring in search traffic months and years after they’ve been published.
You’re probably thinking that the big corporations have it pretty easy. They have all the resources in the world, experienced individuals in all the important positions, an established brand name and a competitive advantage. Why would the big conglomerates need SEO? The fact of the matter is all companies, regardless of their size and status in the market, should be looking into SEO strategies and how they can enhance their online presence. So, how should the big companies use SEO to their advantage? Is it much different from how smaller or medium sized firms would use SEO to their advantage? And how do they ensure they use effective SEO strategies? Let’s take a look!
These days it is imperative to accompany your social media post with an image. It is well known that if you post on your social media campaign and don’t include a photograph, you are less likely to see a higher level of user engagement. If you aren’t willing to pay for access to databases that contain photographs it can be difficult to determine which images are free of copyright.
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