In a new post on their official Webmaster’s Blog, Google announced that it would be officially retiring unsupported lines of code in the robots.txt file that websites use to instruct how the search algorithm should crawl and index their site. It comes after a previous blog post announcing that their production robots.txt parse is going to switch to open source.
In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors to produce the positive result.
One area that this confusion often manifests itself in is in discussion around the algorithmic value of your website’s domain age. Let’s clear up this confusion by looking at what Google actually has to say about it:
Are you wondering how to get your business to show up on Google first? If you’re a business owner, then it makes perfect sense why you would want to ensure your website appears above your competitors in the search results for the goods and or services you provide.
Since the rise of search engines, the way people research products and services they need or want has changed dramatically. Now, when someone wants to find a plumber they simply type something like “local plumber” or “plumber near me” into their search bar and are served with what Google’s algorithm believes is the most relevant result.
2018 has seen unprecedented growth in a recent search engine optimization trend – that is, the increase in voice search queries, which now poses a new issue for the effective marketer to consider should they want to keep abreast of the current trends and gain a competitive edge for their projects.
Several reasons have been attributed to this recent growth, including the advent of voice-controlled household products such as Google Home and Amazon Alexa, the increase in the use of voice search assistants such as the iOS’s Siri and Microsoft Cortana, and the ever-increasing accuracy of the technologies behind these services.
Growth of this trend is undeniable and it is now more important than ever for marketers to adapt their SEO strategy, or remain left behind. Here are some reasons why.
When people begin to do anything routinely they tend to develop habitual behaviour. These behaviours will often develop subconsciously because we’ve seen them work on multiple occasions in the past.
In the constantly evolving practise of search engine optimisation, habits can be very dangerous. Methods that have worked historically can gradually become less and less effective, often before many people can realise.
The Google Search Console is the continuation of the Google Webmaster tools that have become important for web developers to improve the visibility of their websites. Marketers, SEO firms, application developers and business owners represent a diversity of users who influenced Google into changing the name of the service to “Search Console” as “Webmaster” may have felt a little exclusive.
SEO is all about the content. Your content needs to be both long and of a high quality in order for Google to recognise it and rank your website higher. You can write as much content as humanly possible, but if you do not optimise it probably then all your efforts were pretty much for nothing.
Optimising your articles is an essential part of the content creation process. The better you can optimise, the high the chance of receiving a better ranking. And we all know just how important a high ranking is for your website, especially these days where there is such tough competition in almost every industry.
Some marketers often make the mistake of failing to integrate attempts at content marketing with their search engine optimisation. With search engine algorithms favouring quality copy that encourages backlinking, it’s never been more obvious why search engine optimisation and content marketing are seen as a perfect match for one another.
Some people might say that search engine optimisation may as well be called “Google optimisation”. While Google is and will probably remain the big dog in terms of search engines, marketers should not forget about the other platforms people are using.
It’s no secret that search engine optimisation is one of the best ways for business owners to get a flood of targeted traffic to their websites. If you are trying to get the most from your business and want SEO to get the job done, you will need to earn backlinks to your content.
The most helpful and valuable articles on the internet won’t do you any good if nobody links to them, but getting quality backlinks can seem like a mystery. Fortunately, you can encourage reputable domains to provide you with plenty of links as long as you follow a proven plan, and doing so is not as hard as you think.