How to Market During a Downturn – Part 2: Market Psychology in a Recession

Welcome to part 2 of our series on how to market during a downturn. In part 1, we looked and some examples of why you should increase your marketing budget during a recession and take advantage of your competitor’s silence.

Now, we will help you to better understand the market psychology behind a recession and the new types of customers that emerge as a result. With this knowledge, you will be able to effectively target these new customer segments and maximise your profitability during a downturn, as well as in the recovery period that follows (the downturn won’t last forever).

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economic downturn marketing

How to Market During a Downturn – Part 1: Take Advantage of Quiet Competitors

If your business has been affected by the COVID-19 (coronavirus) pandemic, then you might think it’s a good time to scale-back your marketing budget and focus on riding out the storm.

We’re here to tell you why you SHOULD NOT cut back on marketing, and instead take advantage of the fact that your competitors are making the mistake of cutting their own budgets.

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Man Self Isolating Holding Sign That Says Digital Marketing Still Matters

Why Digital Marketing Still Matters During A Pandemic

It’s an uncertain time.

Coronavirus has well and truly impacted every aspect of normal day-to-day life, including business operations. This has forced many organisations to pivot their usual offerings and make changes to pre-existing strategies in order to abide by current restrictions and public health measures. For some business types, this pandemic has put a complete halt to any activity whatsoever.

While your knee-jerk reaction, as a business owner making tough budgets cut decisions, is to look at your marketing spend; We think it’s crucial that you’re aware that you might be putting yourself at even more of a disadvantage in the long-term.

 

Man Self Isolating Holding Sign That Says Digital Marketing Still Matters

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Bad Review Crying

Don’t Take It Personally

How to Handle a Bad Review

Bad Online Review Crying Meme

If your business exists digitally in any form, odds are you will inevitably receive a bad review/s. It doesn’t necessarily mean your service/product sucks (though it could) but generally indicates a misalignment between your customer’s expectations and what was delivered. Essentially, your client wasn’t satisfied with the service they received compared to what they thought your business would provide. What do you do from here?

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Best Google Ads PPC Keyword Match Types

Find Your >keyword< Match

Everyone has a type. So why spend your money casting a wide net out there for anyone, when you can go straight the ones you know you’ll match with? We aren’t talking about making human love connections here; we mean Keyword Match Types. So, grab some wine, light some candles and get ready for an intimate PPC experience.

Best Google Ads PPC Keyword Match Types

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bad advertisement

How NOT to Run Your Google Ads

We are coming to you today with a very important message –keep your ads up to date!

Even the most innocent and well-intentioned advertisements can go terribly wrong depending on what’s going on in the world. For example, take a look at this ad for facemasks:

How NOT to Run Your Google Ads face mask coronavirus

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SEO terminator like Google penalises

“I’ll be back.” The SEO Nightmare That Won’t End

Google penalty - SEO algorithm

Imagine this:

You spend a lot of money on professional SEO services and nothing else because you decide organic performance is most important to your business. After months or even years, your site is finally ranking on the first page of Google for relevant search terms. You’re elated, you’ve made it to the top, and are getting plenty of traffic now. Your competitors won’t know what hit them. Read more

SEO Shark says Sorry for the Bulls

Sorry for the Bulls***

SEO Shark apologize for the mistakes

We have committed a terrible sin.

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FMR Google engineer’s comment causes PageRank confusion

FMR Google engineer’s comment causes PageRank confusion

A former Google search engineer (working between 2009 and 2014) has recently said in a Hacker News thread that PageRank hadn’t been used since 2006.

In his comment the former Google employee (Jonathan Tang) said “”The comments here that PageRank is Google’s secret sauce also aren’t really true – Google hasn’t used PageRank since 2006. The ones about the search & clickthrough data being important are closer, but I suspect that if you made those public you still wouldn’t have an effective Google competitor.”

FMR Google engineer’s comment causes PageRank confusion

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What the heck is a natural link profile anyway?

What the heck is a natural link profile anyway?

There has been some recent speculation on Twitter as to whether Google has any patents or research that outline what a ‘natural link profile’ actually looks like.

What the heck is a natural link profile anyway?

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