Instagram suddenly deletes several big meme accounts

Instagram suddenly deletes several big meme accounts

Instagram has cracked down and deleted several ‘meme’ accounts that had amassed large followings and were earning significant amounts of revenue via brand partnerships and advertising. The accounts deleted had a combined follower count of more than 30 million users.

In case you didn’t already know, ‘memes’ are those viral pictures and videos with humorous captions. They’re definitely hit and miss, however the virality of them has been noticed by brands who want to reach a younger generation that habitually engages with this kind of content.

Instagram suddenly deletes several big meme accounts

Read more

Google Maps update allows businesses to edit their listings in IOS app

Google Maps update allows businesses to edit their listings in IOS app

Google Maps has been updated on IOS to allow businesses to edit the information in their listings without needing to leave the app. This is helpful if you are looking at your own listing in Google Maps and notice an inaccuracy that could be damaging to your business.

Google Maps update allows businesses to edit their listings in IOS app

Read more

Google: Keep your URLs “for the long run”

Google: Keep your URLs “for the long run”

Should you change your website’s URL? Will it damage your SEO to switch out the unique address of your website? Google has tacitly confirmed that keeping the same URL for as long as possible is the best way to protect your SEO growth.

Google: Keep your URLs “for the long run”

Read more

Google Discover: A new era of SEO?

Google Discover: A new era of SEO?

Since the introduction of Google Feed in 2017, expansion into the idea of having a scrollable smart feed of interesting content has expanded. The original concept was to have a list that changes with you. Previously known and introduced as Google Feed, the service has been revamped and re-branded as Google Discover with the addition of important features.

Google Discover: A new era of SEO?

Read more

Google tweaks its algorithm when real world crises occur

Google tweaks its algorithm when real world crises occur

According to Pandu Nayak, a Google engineer, changes to the Google algorithm are made in real time in response to big world events to reduce to spread of fake news. When a big event is happening, Google increases the weighting of authority signals in its algorithm to display search results with accurate information. Misinformation is common and can quickly spread during tragic events where getting live facts can be difficult.

Google tweaks its algorithm when real world crises occur

Read more

Google redesigns Google News tab on desktop browsers

Google redesigns Google News tab on desktop browsers

Since Google first overhauled their mobile news app, it was inevitable that changes to desktop news search were coming. In a recent tweet from Google News Initiative, plans have been announced to to redesign desktop news search to match mobile platforms.

Google redesigns Google News tab on desktop browsers

Read more

Google is retiring ‘noindex’ and other unsupported robots.txt code

Google is retiring ‘noindex’ and other unsupported robots.txt code

In a new post on their official Webmaster’s Blog, Google announced that it would be officially retiring unsupported lines of code in the robots.txt file that websites use to instruct how the search algorithm should crawl and index their site. It comes after a previous blog post announcing that their production robots.txt parse is going to switch to open source.

Google is retiring ‘noindex’ and other unsupported robots.txt code

Read more

SEO myths: Domain age is a crucial ranking signal

SEO myths: Domain age is a crucial ranking signal

In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors to produce the positive result.

One area that this confusion often manifests itself in is in discussion around the algorithmic value of your website’s domain age. Let’s clear up this confusion by looking at what Google actually has to say about it:

SEO myths: Domain age is a crucial ranking signal

Read more

How to get your business to show up on Google first

How to get your business to show up on Google first

Are you wondering how to get your business to show up on Google first? If you’re a business owner, then it makes perfect sense why you would want to ensure your website appears above your competitors in the search results for the goods and or services you provide.

Since the rise of search engines, the way people research products and services they need or want has changed dramatically. Now, when someone wants to find a plumber they simply type something like “local plumber” or “plumber near me” into their search bar and are served with what Google’s algorithm believes is the most relevant result.How to get your business to show up on Google first

Read more

The impact of voice search for SEO

The impact of voice search for SEO

2018 has seen unprecedented growth in a recent search engine optimization trend – that is, the increase in voice search queries, which now poses a new issue for the effective marketer to consider should they want to keep abreast of the current trends and gain a competitive edge for their projects.

Several reasons have been attributed to this recent growth, including the advent of voice-controlled household products such as Google Home and Amazon Alexa, the increase in the use of voice search assistants such as the iOS’s Siri and Microsoft Cortana, and the ever-increasing accuracy of the technologies behind these services.

Growth of this trend is undeniable and it is now more important than ever for marketers to adapt their SEO strategy, or remain left behind. Here are some reasons why.

The impact of voice search for SEO

With the rise of voice based internet searches, what does this mean for SEO? Photo: Antonio Guillem, Bigstock

Read more