Landing pages are simple to understand, but hard to master and make effective for your website. Fundamentally, a landing page is designed to funnel a visitor into becoming a conversion and are a well-established digital marketing tactic.
It’s all about getting the visitor to engage with a call to action and convert into a lead, whether that be sending an email inquiry, dialling a phone number, signing up to pre-order something, or anything else. The success of a landing page is most often measured as the percentage of conversions vs. the number of people who visit the page.
The best landing pages have a clean, focused design that funnels the visitor down the page and towards the call-to-action. Landing pages can vary in length, and more in-depth explanations of a product or service may require more content in order to encourage a conversion.