What is a landing page and how do you use it

What is a landing page and how do you use it?

Landing pages are simple to understand, but hard to master and make effective for your website. Fundamentally, a landing page is designed to funnel a visitor into becoming a conversion and are a well-established digital marketing tactic.

It’s all about getting the visitor to engage with a call to action and convert into a lead, whether that be sending an email inquiry, dialling a phone number, signing up to pre-order something, or anything else. The success of a landing page is most often measured as the percentage of conversions vs. the number of people who visit the page.

The best landing pages have a clean, focused design that funnels the visitor down the page and towards the call-to-action. Landing pages can vary in length, and more in-depth explanations of a product or service may require more content in order to encourage a conversion.

What is a landing page and how do you use it

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Is SEO worth it

Is SEO worth it and what are the good qualities to look for in an SEO company?

SEO is a widely used term nowadays, due to the rise in technology and online presences of numerous businesses. Having an online presence is definitely something that is very important when it comes to running a business, however there are so many businesses now online that it can be difficult to differentiate and make your business stand out from the crowd.
Consumers now have a large choice when it comes to businesses from any fields they are looking into. As a result, it can be very difficult for business owners to increase their own brand awareness amongst a sea of other brands. For these reasons, brand awareness, reputation and ranking is everything when it comes to being successful online and to stand out from competitors.

Is SEO worth it

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benefit from digital marketing

9 Reasons your business will benefit from digital marketing

Digital marketing, when done well, is one of the easiest and most effective tools available to you for boosting your company through increasing your exposure, making your business accessible for customers and maintaining a level of loyalty and respect within your customer base. With the right SEO and marketing skills and an approach that is suitable for your business’ specific needs, there are a wide variety of benefits that a digital campaign can bring to your company.

benefit from digital marketing

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SEO in focus

SEO in focus: the do’s and don’ts of website optimisation

Search engine optimisation (SEO), sometimes referred to as website optimisation or keyword optimisation, is an established component of the digital marketing field. While the strategy is criticised for being slow to take effect, this can often be attributed to corporate impatience and a misunderstanding on how the marketing technique works. Having said this, SEO can have significant, positive long-term effects for your business, if it is executed correctly.

SEO in focus

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How to build a website with SEO from the ground up

SEO optimisation is something that many people engage in to improve a website that has already existed for some time. It’s no secret that SEO takes time to really work for a website, and this is why proper SEO requires a long-term commitment to a carefully-planned strategy.

With that being the case, it’s natural to assume that applying best-practise SEO principles from the initial concept and design stage of a website will help produce the fastest possible results. While you won’t get to page 1 the moment you launch your site, there’s no doubt that baking SEO principles into the design of your website will ensure that it has the best possible start.

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find video on search engine

The Best Search Engines for Video Content

You may not know it, but there are actually heaps of search engines out there available for helping people find the video they are looking for. But something you probably already do know is just how popular video content has become in recent years.

More and more people are spending their time watching videos, so if you want to ensure you are capturing those people, you need videos for your own website. Videos are a super engaging form of content and it is quickly becoming the preferred method of content consumption.

No matter the type of website you are in charge of, videos should make up an important component. You can no longer avoid using video! The data simply speaks for itself with research conducted by Wistia finding that people are spending almost 3 times the amount of time on a page with a video, compared to those pages without a video.

Many people believe that creating videos is very resource heavy, so it takes a lot of time and money. But it certainly doesn’t have to! You can create a quality video without having to spend significant amounts of time or money.

create video for search engine

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Google Ads gone wrong

Why You Aren’t Using Google Ads Properly

Having ads on Google is a great way to increase your website’s exposure, and if you do it right you can also see an increase in traffic as well as conversions. If your Google Ads aren’t fully optimised it can quickly become a waste of time and money.

No business wants to waste time and money, so it is important that you get it right, and have a full understanding of the things that could negatively impact your Google Ads. Creating effective and fully optimised Google Ads is so important that many big businesses have a team or dedicated resources put towards them.

So, to get the most bang for your buck with Google Ads you have to know what you are doing. If you are not an expert, that’s fine! There are many different places that you can outsource to, or you can study up and do your research to try and give Google Ads a crack yourself.

problems with google ads

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black hat SEO

The 3 Hats of SEO: White, Black & Grey

There are a lot of different tactics and strategies used in the world of SEO. In general, most of these tactics and strategies used fall into one of three different categories, white, black or grey hat SEO. These three “hats” are very different in nature and SEO professionals certainly have different reasons to use each of them.

In the competitive world of SEO, people will try to do anything they can to get an advantage, and sometimes the advantage is unfair to others and not in Google’s (or other search engines or even SEO in general) best practice. SEO uses the different colour hats to explain the different types of tactics being used.

white hat vs black hat SEO

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checking instagram following

How To Build Your Instagram Following

Social media is very powerful these days. If you develop the right social media strategy, there are quite a number of benefits you will see. There are a whole lot of different social media platforms out there to become a part of. So, have a think about who your target audience is, and which platform they are most likely to use.

The great news is that social media and SEO services can go hand in hand. Having a dual strategy can reap even more rewards. So you should certainly think about running an SEO and social media campaign together, you’ll be able to capture an even wider audience.

One of the most common social media platforms these days is Instagram. Instagram has a whopping billion monthly users and over half log in every day. With the potential to reach so many people, you would be silly not to consider using Instagram to connect with potential customers.

No matter the type of website/ business you run, you should be able to make it work on Instagram. This social media platform is obviously very image and video heavy. So, you will need to think about how you can create engaging forms of this type of content.

get instagram followers

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seo ecommerce website

E-Commerce and SEO: The Tips you Need for Success

E-commerce seems to be the way the world is moving, and has been for some time. The current COVID-19 situation has only just amplified the international need for e-commerce business, as most of the world is in lockdown of some sort of form and they are unable to leave their homes for extended periods of time.

If you are currently playing in the e-commerce space, or have done some research, you would know just how busy the market is in many different industries. Despite this competition, the costs of running an e-commerce site are quite low, especially compared to typical brick and mortar businesses.

This attractive low overhead cost means it is easier for you to get your business up and running, but it also means that it is easy for everyone. So, you have to compete with more businesses, as well as the businesses with a typical shop front.

In these uncertain times you should always be looking for something that can give you an edge on your competitors. There are certainly many different ways you can get an edge, but one you should seriously consider is SEO. SEO is an important piece in your e-commerce success puzzle.

find e-commerce website through SEO

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