Which social media platforms most influence SEO?

Which social media platforms most influence SEO?

Social media and search engine optimisation (SEO) have been strange bedfellows in the past. One was viewed as a genuine science that integrated thousands of complicated algorithms to determine page results, while the other was a fun means of sharing and promoting content.

As online marketers examine new and improved ways to score views, clicks and impressions on the web, the two worlds would become intertwined as a natural overlap began to occur. Suddenly they have developed a tangible relationship where each entity goes hand in hand.

Which social media platforms most influence SEO?

Photo: Saulo Mohana, Unsplash

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SEO advantages of mobile-friendly websites

SEO advantages of mobile-friendly websites

Mobile-friendly is a buzzword that marketers like to throw around, but what does it really mean and is it a necessity for your business?

Speaking in layman’s terms, more people own and operate a mobile phone than a desktop, laptop or tablet. By running a website that is friendly to the hand-held device, your enterprise becomes in sync with the cultural norms of consumers domestically in Australia and those around the globe.

While this is a basic premise that we accept given the data that is on hand and the trend that is organically occurring, there is a strong search engine optimisation (SEO) component that cannot be ignored.

SEO advantages of mobile-friendly websites

The SEO advantages of mobile-friendly websites are too important to be ignored! Photo: Caspar Rubin, Unsplash

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How SEO translates to better online conversations

How SEO translates to better online conversations

The basic practice of SEO would be forever changed when Google introduced the Hummingbird algorithm change on September 26, 2013. Until this phase of the search engine’s online lifespan, domain and page rankings were indexed according to their keyword performance and sticking to a key set of guidelines and principles that were fairly static.

What Hummingbird introduced was a means of making search more conversational – adapting to the common language of society and reflecting that in their model. This switch demonstrated that optimisation had become more versatile and tapped into cultural norms, something that had not become completely established until that stage.

How SEO translates to better online conversations

SEO helps to encourage higher quality online conversations. Photo: Tero Vesalainen, Bigstock

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The most common SEO mistakes that websites are still making

The most common SEO mistakes that websites are still making

The world of search engine optimisation (SEO) is constantly evolving to meet new trends in technology and audience behaviour. Businesses worldwide are quickly realising that, love it or hate it, SEO is essential to ensuring the visibility of your brand in an increasingly crowded online marketplace.

Naturally, as more people adopt SEO practises the rate at which said practises are misused goes up too. Many businesses either misunderstand or undervalue SEO and dismiss it as marketing mumbo jumbo, when in reality it’s the fastest way for them to grow their brand online.

The most common SEO mistakes that websites are still making

Are you guilty of these common SEO mistakes? Photo: Cookiestudio, Bigstock

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How engagement with social media helps SEO

How engagement with social media helps SEO

How does social media engagement help your SEO? With Google’s ever-changing and secretive algorithm and the fast-paced nature of web content today, search engine optimisation is a tricky game to get your head around.

There are many factors which determine the ranking of your content on search engine results so it’s important to consider all aspects of SEO – even those that aren’t as visible and evident in boosting your company’s site!

How engagement with social media helps SEO

Digital marketing via social media is important, but how useful is it for SEO? Photo: Freestocks.org, Unsplash

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Facebook updates authentication options for improved security

Facebook updates authentication options for improved security

Facebook is now adding new systems to improve account security for its users, with more two-factor authentication options now being made freely available. Facebook has simplified the entire two-factor authentication creation process, making it much easier for users to comprehend and input their verification options.

Facebook updates authentication options for improved security

Photo: TeroVesalainen, Bigstock

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Facebook integrates new Home Services directory for Marketplace

Facebook integrates new Home Services directory for Marketplace

Facebook has begun implementing a new options for its dedicated Marketplace feature, now featuring a ‘Home Services Professionals’ directory. The new directory is expected to be rolled out to all United States users within the next few weeks.

Facebook integrates new Home Services directory for Marketplace

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Twitter introduces badges that confirm political candidates

Twitter introduces badges that confirm political candidates

As part of a push to improve the accuracy and authority of political information being broadcast on their social network, Twitter is introducing a new special kind of label that will appear against the tweets and profiles of political candidates participating in the upcoming midterm elections in the United States.

Twitter introduces badges that confirm political candidates

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Google confirms shortening of search snippets after 2017 expansion

Google confirms shortening of search snippets after 2017 expansion

All the time spent expanding meta descriptions to conform to longer search snippets seems to have been wasted. Google has confirmed that only around 5 months after they increased the character length of search result snippets, they are now decreasing the character length.

Google confirms shortening of search snippets after 2017 expansion

Photo: 422737, Pixabay

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Facebook launches new group tools to improve moderation

Facebook launches new group tools to improve moderation

Facebook has continued to put an increased focus on the functionality of its groups feature, seeing it as a means to make sure users are more engaged with the platform while also allowing voluntary user moderation, which takes some of the pressure off of Facebook’s internal moderators.

Facebook launches new group tools to improve moderation

Photo: Geralt, Pixabay

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