popularity with social media

Why Do People Like Memes on Social Media?

Few would have ever considered the idea of adding text to an image as something that would spawn a 21st Century phenomenon. Simply by taking a picture out of context, the meme was born. Whether by accident or design, there is no question that it has become one of the most sharable pieces of content across the Internet.

For outlets like Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Snapchat and other social media hubs, they are pure gold. People of all ages, race, sex and background can laugh, enjoy or question anything that comes across their periphery. There is no limit to what a meme can convey, just the imagination of the creator.

memes on social media

Who doesn’t love a good meme? Meme created with help from Imgflip.

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web content marketers

Does Video Content Help Your SEO?

Video marketing can have an incredible effect on your enterprise. While it should not completely dominate a campaign’s message or aesthetic, the use of video fits in neatly to the requirements of search engine optimisation (SEO).

Put simply: video content does help your SEO.

The rules and conditions to which search engines like Google operate today have changed drastically in the last 5-10 years. What was considered authoritative and trustworthy in 2007 or 2012 is not necessarily the case in 2017.

integrate video content

The future is now and video is here to stay!

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SEO content marketing strategies

How to Best Integrate Your SEO and Content Marketing Strategy

Some marketers often make the mistake of failing to integrate attempts at content marketing with their search engine optimisation. With search engine algorithms favouring quality copy that encourages backlinking, it’s never been more obvious why search engine optimisation and content marketing are seen as a perfect match for one another.

content marketing SEO intergration

Do not miss the oppourunites that intergrating SEO with content marketing can provide.

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fake SEO agencies

The Most Common SEO Promises from Fake SEO Agencies

Search Engine Optimisation (SEO) is becoming a critical part of any business, whether they are purely online or provide a physical service or product in a store with a website explaining their offerings. As is the case with any popular industry there are going to be a lot of businesses that try and make a cheap profit.

By this, we mean they are going to try and sell quickly, with a luring marketing scheme, get your money and be happy with themselves. Whilst this doesn’t lead to long term brand equity in any way it is often effective is making quick profits.

fake SEO agencies

Be careful when choosing an SEO agency.

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comparison bing google seo

6 Ways Google and Bing are Different in Terms of SEO

Some people might say that search engine optimisation may as well be called “Google optimisation”. While Google is and will probably remain the big dog in terms of search engines, marketers should not forget about the other platforms people are using.

search engine seo

Google isn’t the only search engine worth doing SEO for.

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better than nothing result black hat seo

Trouble Getting Backlinks to Your Website? Try These Solutions!

It’s no secret that search engine optimisation is one of the best ways for business owners to get a flood of targeted traffic to their websites. If you are trying to get the most from your business and want SEO to get the job done, you will need to earn backlinks to your content.

The most helpful and valuable articles on the internet won’t do you any good if nobody links to them, but getting quality backlinks can seem like a mystery. Fortunately, you can encourage reputable domains to provide you with plenty of links as long as you follow a proven plan, and doing so is not as hard as you think.

get powerful backlinks

Backlinks are an essential component of off-page SEO.

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business page on Facebook

Does Your Business Need to be on Facebook?

For those of you who are sitting on the fence about marketing a business on Facebook, there is some bad news to digest. Not only is there already a myriad of businesses creating, building and profiting off the social media network, but they are doing so without diverting any crucial resources.

To make matters worse, those operations will be peers and competitors of yours, cashing in on a monthly, weekly and daily basis. While your organisation is spending capital on billboard advertisements, radio spots and magazine listings, thousands of potential customers are scanning Facebook for an alternative.

business page on Facebook

You can discover a lot of potential customers through Facebook.

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clever local SEO tactics

The Benefits of Localised SEO

Try and develop a successful SEO campaign for your business without a local focus and see where you end up. Spoiler alert – it will not be far.

This is the reality in which the digital trend has shifted, somehow transitioning a technological advancement that makes the globe smaller, but manages to reintroduce people to their local communities again. Some might see it as irony, yet it is those domains that are switched on to the change that are profiting from it.

clever local SEO tactics

Local SEO is a very important section of SEO.

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patience is key in SEO

Why Does SEO Take So Long?

In an age of instant results where success is demanded yesterday, it appears as though the long game is a thing of the past. When money is put down for a project, there is an expectation that investment will yield immediate dividends, but reality is quite different when it comes to the domain of search engine optimisation (SEO).

The bottom line is that patience is key in SEO. The methods you will implement to obtain that number one ranking on Google for your particular niche will rely on a multitude of factors that revolve around keyword research, user-friendly compatibility, links, domain history and a range of other influences that will occur outside your control.

patience is key in SEO

SEO results certainly will take a long time.

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hidden text black hat seo

The Main Reasons Why People Still Believe Black Hat Tactics Work

Black hat SEO tactics are the psychotic big brother to white hat tactics. While the gentler white hat tactics take longer to achieve genuine results, some online marketers are still tempted to go with the more aggressive and ultimately less honest approach.

To break it down, a website using these tactics is deliberately going against the ethical guidelines set out by search engines in order to achieve rankings it would otherwise not receive.

Black Hat SEO

Why do people still believe black hat tactics work?

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