Within the SEO industry, there are various different opinions on how to properly utilise headings for optimal SEO results. According to an informal Twitter poll by user @CyrusShepard, there is almost a 50/50 split on whether Google recommends using a single H1 heading in your SEO content or whether you are free to use as many as you want. Read more
Google’s annual I/O conference began this past Tuesday with many interesting developments coming out. One of the most notable announcements was the introduction of a new technology called Multitask Unified Model (abbreviated to MUM). MUM builds on BERT, Google’s previous model, except it is 1000 times more powerful and has many more capabilities. The key difference between BERT and MUM is that MUM has the ability to multitask. Read more
In the US, Google has distributed a brand new feature on their search engine. Now, when you search for a phrase or website, three dots will appear next to the website results that pop up. When these three dots are clicked on, a box containing information about the site will appear, allowing you to gather information on whether sites that you are not familiar with are reputable before accessing them. Read more
WordPress have now released an update to their service that patches a recent vulnerability that was detected and determined as critical. As many businesses and individuals use WordPress for their websites, it is important to be aware of this vulnerability and the risks that it presents to your site. It is also important to update your version of WordPress as soon as you can in order to protect yourself from the threat of hackers. Read more
Running a website for your business is an ongoing task. It’s important for both your customers and your SEO rankings that you regularly maintain your website and ensure that it is engaging. One of the best ways to show Google, and potential clients, that your website is one of value is to create a blog in which you can regularly generate content. Content is highly important and businesses who have blogs will see a great number of benefits from it. If you are still unsure if a business blog is worth it, allow the below reasons to outline the multitude of ways that it will benefit your business. Read more
Being penalised by Google is something that every webmaster dreads. Whether done intentionally or not, breaking Google’s guidelines may result in a variety of actions being taken against your website. These penalties can have a huge impact on the success and upward mobility of your brand. Google is constantly updating its algorithm in an attempt to catch fraudulent websites and it is important to stay aware of what behaviours they deem appropriate according to each update. If you think you have been penalised and are unsure of what to do, or if you are simply looking to avoid being penalised at all cost, the guide below explains what you might do to break Google’s guidelines and how you would go about resolving this.
One of the biggest mistakes businesses make online is overcomplicating their website. In order to attract and retain the attention of customers, a clear and concise website is a crucial first step. A website is the face of a business in the online world and the impression that your website makes on visitors will impact the overall perception of your company. If you or your business are looking to build a website or improve on the one you have, follow the guide below to discover what kind of structure users will value from your site.
Search engines such as Google are extremely valuable for helping you to find almost any information that you may be seeking. With an endless amount of this material, however, it can be hard to stand out from the crowd if you are looking to be one of the websites that supplies the information. Whether you’re a business aiming to sell a product or a writer with something to say, it can be difficult to get your content out there and widely accessible to potential customers or readers. Read more
Search Engine Optimization, or SEO for short, is a term that has been tossed around for some time now. It is something that the majority of businesses are looking into, and for good reasons too. With the rise of the Internet, most businesses have realised that an online presence is very important for their marketing and brand awareness. More and more people are using the Internet every day, with millions of users globally accessing the web daily. The go-to for many people who are looking for services is to Google it, or use a search engine of their choice (usually Google). Google will then return a number of links related to their search. SEO is responsible for what links Google will return, and this can be a significant factor in how well known your business is and how many consumers will go to you for your products or services.
If you’ve been reading articles about SEO, then you should be familiar with the notion that SEO takes time. It requires an ongoing commitment based around a long-term strategy that helps to keep your website highly relevant in the eyes of Google so that you can grow and maintain your SERP ranking.
While ongoing SEO can sometimes feel like a frantic exercise that never lets up, there are benefits to finding time to analyse your current SEO via an audit. An SEO audit can help you put everything in perspective and discover new opportunities and eliminate redundant or ineffective elements of your strategy.