latest SEO trends

4 SEO trends that will impact digital marketing strategy

Digital marketing is arguably one of the most important factors for businesses today. The process of digital marketing encompasses SEO strategies which help people to find websites.

Essentially, the better your digital marketing and SEO strategy is, the higher your website will rank on Google’s search and therefore more people will visit your website.

latest SEO trends

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Tips on how to improve your landing page copy

For an SEO copywriter, landing pages are one of the most important pieces of website content that can be requested. In the context of digital marketing, a landing page is a specially created web page designed for a user to arrive on after licking on a PPC (pay-per-click) advertisement.

For a copywriter, landing pages lean more on the salesy side of the spectrum – they involve spruiking a product or service using the brand’s authoritative voice. Essentially, these pages are designed to persuade the reader that they have found what they are looking for and that they should engage with your CTA (call to action).

landing page example

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social media marketing strategy

4 things effective social media marketing campaigns need

An impactful social media marketing campaign needs a variety of elements to work harmoniously. For the inexperienced digital marketer, this can sometimes prove to be a challenging task, especially if resources are limited.

Many people underestimate the power of social network outreach, acknowledging that it’s “better than nothing” but not really taking it as seriously as their other marketing efforts. In truth, social media marketing can be one of the most powerful avenues for generating more interest, engagement and, most importantly, leads.

social media marketing strategy

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SEO advantages

How to convince your boss that SEO is important

SEO (search engine optimisation) is still quite a young discipline when compared with the history of marketing as a whole. This relative infancy leads a large number of business leaders to be sceptical of SEO simply because they don’t understand its clear benefit for their organisation.

SEO advantages

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YouTube SEO

How to optimise your YouTube SEO tactics

In the modern world, most businesses simply can’t function successfully without the use of a YouTube page. There is no denying that the traffic YouTube attracts is filled with great potential. The only problem with using YouTube marketing techniques is the problem that is accustomed to a lot of large, popular websites: competition.

YouTube SEO

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SEO ranking

How long does it actually take to get ranked with SEO?

One of the first questions people who are just starting out ask is how long it takes to get ranked on Google using search engine optimisation (SEO). Which is fair – most people invested in SEO are itching to get their website listed on the top spot on Google.

However, patience is key. Reaching spot one does not happen overnight, and having a shiny new website isn’t enough to get you there (but it’s a great starting point). Getting ranked using SEO involves performing tasks such as keyword research, website optimisation and content production.

google search ranking

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clickbait content

How to optimise your article titles without using clickbait tactics

When it comes to SEO, content marketing forms a big chunk of the necessary strategy for a lot of websites. This is because Google’s algorithm gives higher rankings to websites that are associated with high-quality, relevant and useful content that its users can enjoy.

A big part of creating successful SEO content is to ensure that you have an interesting title that entices users to check it out. Unfortunately, enticing article titles have been conflated with the phenomenon of ‘clickbait’.

clickbait content

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Pay Per Click Management

How to choose the right keywords for your PPC campaign

When you do your keyword research at the start of a PPC campaign there a number of different factors to consider – and they aren’t always the same things you look at for SEO purposes. The key differences between the two techniques means that your focus can be slightly different for PPC strategies, although there will of course be a lot of overlap in the lists of target words and phrases.

The primary factors that will drive your decision in which keywords to target are financial – how much spare cash you currently have, and your current profit margin on website sales. The answers to these two questions will drive how much risk you can take – and conversely, the rewards you can chase. They will also decide how competitive your keywords can be.

Pay Per Click Management

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online marketing

4 ways to improve your digital marketing strategy

Regardless of industry, there are some aspects of business that are always important; one of which is marketing. Without customers, or your target audience being aware of your product or service, it is almost impossible to make money. The growth of the internet has resulted in traditional marketing techniques being overthrown by digital marketing.

Digital marketing is an amazing tool, but, it is also fair to say that the digital world moves incredibly fast. Due to this, it can be really hard to keep up. This is why you need to regularly evaluate and assess your digital marketing strategy. Here are four easy ways to improve your current techniques.

online marketing

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How to best structure your blog articles

How to best structure your blog articles

Blogging is one of the most powerful SEO tools at your disposal and for obvious reasons; it allows you to write about content associated with your business and make your site more relevant to related search terms. There’s an obvious commercial utility to managing a blog on your website, but do you know the most optimal way to do it?

How to best structure your blog articles

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