How to avoid accidentally using black hat SEO

How to avoid accidentally using black hat SEO

The ultimate goal of any company employing Search Engine Optimisation (SEO) techniques is to ascend the search engine ranking ladder. However, not every type of SEO will achieve this, at least in the long-term. There is good practice and bad practice; otherwise known as white hat and black hat SEO.

The distinction between white hat and black hat is important. Black hat refers to SEO practice which violates search engine criteria and is unethical in its pursuit of a higher ranking. Simply, to reap rewards from SEO, you need to play by the rules outlined by search engines – or be punished.

How to avoid accidentally using black hat SEO

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How to use keywords in your landing page

How to use keywords in your landing page

The point of writing landing pages is to optimise them for keywords that people are searching for. In terms of efficiency it’s best to get a few different keywords targeted for each page, particularly when the words or phrases are very common, but you need to be careful not to overdo it. Falling into the black-hat tactic of keyword stuffing, even if done inadvertently, will only hamper your SEO efforts.

How to use keywords in your landing page

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4 effective SEO techniques you can use right now

4 effective SEO techniques you can use right now

For many businesses SEO or Search Engine Optimisation can be a highly complicated technical minefield. However, there are a number of actionable and practical tactics and techniques you can use to help improve your ranking in the short-term. Let’s take a look at a few of the best SEO techniques you can use right now.

4 effective SEO techniques you can use right now

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The golden rules of good SEO

The golden rules of good SEO

SEO (Search Engine Optimisation) can seem incredibly complex to the uninitiated, especially since the experts will tell you that it’s a constantly changing discipline that demands a great deal of flexibility from practitioners. However, while the effectiveness of individual tactics and strategies can vary depending on updates to search engine algorithms, there is still general sense of where the industry is going and there are definitely certain guidelines that should be followed at all times.

The golden rules of good SEO

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What you need to know about Google’s algorithm and your website

What you need to know about Google’s algorithm and your website

For many, Search Engine Optimisation (SEO) is a complex aspect of digital marketing that is constantly changing. Whilst the latter is true, the core concepts and trends underpinning SEO are quite easy to understand with some basic study.

One thing that continues to perplex business owners is Google’s indexing algorithm. Considering the fact that Google is continually updating and revising their search algorithm, it can be incredibly difficult for many businesses to adapt to changes as they occur. Even the most experienced digital marketers need to rely on what are essentially educated guesses about how the algorithm functions, as only Google’s internal staff can claim to have all the facts.

What you need to know about Google’s algorithm and your website

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Basic skills every new digital marketer needs to be successful

Basic skills every new digital marketer needs to be successful

Digital marketing is a complex field that requires a great deal of study, training and experience in order to be successful in. Because this discipline is intrinsically tied to technology, commonly accepted and widely used strategies employed by digital marketers are liable to change seemingly overnight with little to no warning.

This forces practitioners who want to be successful to be flexible in how they approach digital marketing and discourages them from relying on the same old techniques over and over again. With that said, there are several core skills that new digital marketers should try to master in order to have the best chance at making headway in this highly competitive field.

Basic skills every new digital marketer needs to be successful

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Breadcrumbs and SEO: Everything You Need To Know

Breadcrumbs and SEO: Everything you need to know

Sometimes you do all the basic things in SEO right and all you are looking for is that 1% of tasks that will give yourself the SEO edge over your competitors. Well breadcrumbs are certainly one of those little tasks you can do to give yourself some extra SEO juice.

 

Before you ask, no we are not talking about literal breadcrumbs. In the SEO world, breadcrumbs are the links that ensure users have the ability to track the path they take on your website. These usually appear at the top of the page, you have probably already seen them, but might not have known what they are.

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SEO tips for PPC landing pages

How to use SEO to optimise PPC landing pages

Pay-per-click (PPC) landing pages are a great means of driving your online visibility and earning revenue from consumers. They distill your information down to the essentials, offer a pathway to opt into the product or service, and channels your brand messaging back to the search engine to help your rankings.

This circle is in operation every minute of every hour, every day, week, month and year in the digital sphere. Unlike regular SEO techniques that are derived over a period of months, opting for only the organic clicks that are evolved over a longer time frame, the PPC field is all about maximising exposure and getting a foot into the market.

This mixture of long-term strategy with short-term profitability and attention is quite the balancing act for businesses and brands to get right.

Too much of a patient waiting game and you are left chasing your tail and seeing competitors steal a march on your position. Too hasty with a rush to draw immediate clicks and you are overlooking basic optimisation principles that will help your standing and cut-through in the marketplace.

So how are you meant to make sense of this chaos?

SEO tips for PPC landing pages

Photo: Alfa Photo, Bigstock

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Social Media Tips To Increase Search Ranking

Social media tips to increase your search ranking

In a very broad context, the overwhelming majority of business operators understand that social media is important to their brand. Trying to source some tangible answers as to how they will achieve that target though – that is an entirely different equation.

Of course there is the bread and butter of what is included as part of this practice: post images, videos and articles; plug products and on-brand content; answer user feedback and integrate social accounts to your website. A fairly simple endeavour from that point of view, isn’t it?

Social media tips to increase your search ranking

Photo: geralt, Pixabay

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Eight Tips for Social Media Marketing with Facebook

Eight tips for social media marketing with Facebook

In the modern world of business and marketing, the use of social media as a marketing platform and tool has rapidly increased. With social media sites quickly becoming the norm of consumer and business engagement, it is clear that both established and emerging firms need to understand the ways in which social media can be utilized to discover new consumer insights.

Eight Tips for Social Media Marketing with Facebook

Photo: Zinkevych, Bigstock

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