With the rise of influencer based marketing, social media giant Facebook is trying to source new ways of attracting influential online creators and opinion leaders to their platform. Facebook is now developing a fresh platform to serve as an influencer marketplace that would enable marketers to connect with influencers that are relevant to their brand.
As artificial intelligence gets smarter, we can see it manifest in the form of virtual assistants. Major technology companies such as Amazon, Google, and Apple have all incorporated virtual assistants into their products.
The phrase “Don’t be evil” has always prefaced Google’s Code of Conduct (CoC) since the year 2000; however the phrase has now been moved from the top paragraph of Google’s CoC to the last paragraph. Despite the change, the general encouragement not to be evil obviously still remains; it’s just not the primary focus of the CoC going forward.
Continuing to advance its search engine experience for users, Google has released research on a new algorithm that could significantly cut down on browsing time for users. The research paper is titled “Generating Wikipedia by Summarizing Long Sequences”.
The algorithm described can generate an original article based on existing content on the internet.
HTTPS is the secure extension of HTTP (Hypertext Transfer Protocol) for communication over a computer network. The communication protocol is encrypted by Transport Layer Security (TLS) in HTTPS.
This adds a layer of security to the website, preventing attacks from a third party between the client and the server and ensuring the user’s data is protected.
As of early May, Amazon has ceased bidding on product listing advertisements on the Google Shopping service platform. While it is not unusual for bidders to disappear for a day or two on Auction Insights reports due to fluctuations in the market, it seems as if Amazon has pulled out for good.
In a new report, Facebook has highlighted what they’re doing to combat offensive material on their platform along with the procedures they are following to remove fake accounts. The report that was recently released showcased the amount of spam they had removed within the first three months of the year.
The social media giant Facebook may be banned in the country of China but that doesn’t stop them from pouring money into their advertising service. China accounts for just under 10 percent of Facebook’s global revenue which works out to be approximately $5 billion. The new data comes from a report by Brian Wieser who is a Pivotal research analyst.
In an official blog post, Bing has announced its decision to ban advertisements for cryptocurrency and related products. The company attributes this decision to the potential risks posed by the unregulated nature of such products to Bing’s users.
In an interesting move, Google has announced at its 2018 I/O conference their decision to roll out new features which allow users to see how much time they spend watching video content on YouTube. The decision is supposedly driven by the tech giant’s intention to facilitate in their users a better sense of digital wellbeing.