PPC campaigns (or AdWords) have certainly changed the way businesses market websites online. They are a great way to create more leads for your business. If performed correctly, a PPC campaign can be one of the best ways to grow your company as it can help you grow your traffic very quickly.
However, PPC can also be extremely infuriating at times, especially if you don’t know what you’re doing and don’t have proper prevention measures in place. Some people start a PPC campaign without the necessary knowledge and research and they simply end up wasting so much money.