excellent PPC results

Common Reasons Pay Per Click (PPC) Campaigns Fail

PPC campaigns (or AdWords) have certainly changed the way businesses market websites online. They are a great way to create more leads for your business. If performed correctly, a PPC campaign can be one of the best ways to grow your company as it can help you grow your traffic very quickly.

However, PPC can also be extremely infuriating at times, especially if you don’t know what you’re doing and don’t have proper prevention measures in place. Some people start a PPC campaign without the necessary knowledge and research and they simply end up wasting so much money.

run a PPC campaign

A PPC campaign is very delicate, there are many ways it could go wrong.

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clever SEO techniques

Little Known Advantages of SEO

Should you be one of those domain or business owners who holds a basic grasp of search engine optimisation (SEO), you probably have a reasonable understanding of the inherent benefits included.

  • Rankings are boosted to increase visibility
  • Costs and overheads are kept low
  • Provides long-term viability online
  • Creates significant brand awareness
  • Allows for a genuine point of contact
  • Adaptable to change in the business
clever SEO techniques

SEO provides a number of different advantages, some more well known than others.

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simple SEO tricks

Simple SEO Tricks That Everyone Needs To Know About

There are fundamentals in the search engine optimisation (SEO) game that everyone should be aware of. Those that decide to cry ignorance or continue to outsource their efforts are neglecting their basic duty. This applies to domain owners, employees and anyone who has a digital presence of any sort of repute.

Don’t study up for our benefit, but your own. The educational investment will reap dividends in the long-term. SEO on the surface might appear too broad a subject to understand with keywords at one end of the spectrum and social media management sitting at the other. How do they connect? What should be the focus?

simple SEO tricks

These simple tricks will help you on your SEO journey.

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an SEO package

Tips to Help You Choose the Best SEO Package

So you find yourself in the market for an SEO package.

It does not matter if you are looking to run the project yourself or outsource it to a trusted third party to see the optimisation process through. There are crucial key performance indicators (KPIs) that must be adhered to.

Search engine optimisation is an aspect of modern business that must be respected, understood and practiced with a certain degree of diligence. The market is littered with businesses that are neglecting their duty in this department and sourcing an appropriate SEO package is a great way to kick start your Google ranking.

an SEO package

Finding the best SEO package doesn’t have to be so difficult with these tips!

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search engine marketing

Unbelievable Facts That Prove The Importance of SEO

Search Engine Optimisation (SEO) is not something that can be dismissed out of hand. There is an ignorance, a naivety and a misunderstanding about its role in a marketing context by certain demographics. However, even those who study the field intimately will admit that it is not all encompassing.

Traditional forms of marketing like print advertisements, radio spots, banners, flyers, billboards and television commercials still enjoy cut-through. Depending on the niche, that can be the best method to tapping into a consumer base who are not digitally savvy.

search engine marketing

SEO has a high level of importance in the digital world.

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mobile-first index

Mobile and SEO: Everything you Need to Know

Gone are the days when phones were used for just phone calls and text messages. Each and every smartphone device now has to be thought about as a portal to a domain, an app and a social media account. All of these elements are overlapping and investing in one part means overseeing an entire operation.

The inevitable would take place in 2016 when it was revealed that the primary use of website access occurred on mobile devices, not desktops. The balance of power had finally shifted. It did not happen overnight, but a trend in Google searches on iPhones, Samsungs and Blackberrys would spawn the app age and rendered desktops a luxury, not a necessity.

mobile and SEO

Mobile is now a very important component of SEO.

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high quality content

The 8 Best Content Marketing Tools You Need To Be Using

Content marketing is quickly becoming more effective and thus more popular than traditional methods. Writing meaningful and engaging content for your business to distribute is vitally important in staying relevant, especially in crowded markets.

This form of marketing not only drives traffic but creates a better relationship with customers who value your business as being an authoritative voice in the industry.

content marketing tools

There are a number of content marketing tools out there to assist you.

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best piece of content

Attract Backlinks with These 5 Types of Content

There’s a lot to remember when you’re trying to optimise your site for SEO. That means that some people leave various aspects by the wayside. Backlinks don’t sound that important. After all, they’re on other people’s sites, not your own.

However, you’d be amazed at what a difference they can make to your SEO. Here’s why you should be looking to attract the best backlinks through creating awesome pieces of content. By doing this you can ensure that other sites are noticing you.

attract the best backlinks

Backlinks are an important part of SEO.

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know about SEO

Important Facts About SEO That Every Business Owner Needs to Know

As a concept, search engine optimisation (SEO) can be incredibly complex and confusing when it comes to the details. There are a lot of factors in play at one time that will affect how a search engine ranks a website. It varies from recognised backlinks to content type, external references and quality of writing.

Even that is just the tip of the iceberg and it that evolves over time. Quite daunting from that perspective. Yet it is crucial for any organisation or business, no matter what their size or market, to have a solid grounding for the principles that makes SEO so important to their operation.

know about SEO

There are a few important facts that all business owners need to know about SEO.

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Google Adwords campaign

Key SEO Terms That Every Business Owner Needs To Know

Now this isn’t really a blog per se, it is more of a list of every key SEO term that you should know. It doesn’t matter if you are going to do search engine optimisation yourself, or hire a professional; it is still in your best interest to at least have a basic understanding of key SEO terms.

If you are an SEO novice, this is an excellent place to start, after reading this article you will have dipped your toe into the world of SEO. We will not go into detail about any one topic in particular (we have a lot of other blogs for that!).

overall concept of SEO

Time to brush up on your SEO knowledge!

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