Black Hat vs. White Hat SEO
For those who don’t know, SEO stands for Search Engine Optimisation and it involves developing strategies that assists in boosting your website’s (or blog’s) search engine ranking.
It is important to improve your search engine ranking because this ensures that you are easier to find. For example, 75% of users do not look past the first page of Google when they are searching for a particular term, therefore if you aren’t on the first page you are unlikely to be found.
There are typically two different SEO strategies that are deployed to assist in boosting a website search engine ranking; white hat and black hat. However, there is now a new strategy developing which is called grey hat.
White Hat SEO
This is the best type of SEO strategy because the techniques that are used to boost your search engine rank are within the guidelines of search engine companies (i.e. Google, Yahoo, etc.). Only legitimate SEO companies will use white hat strategies because they actually care about creating long-term results for your website and business.
The types of methods that are used in white hat include website optimisation (both on and off page), development of quality content, website HTML optimisation, etc. When you choose a SEO agency that uses white hat methods you can expect stable long term results with an increase in quality business inquiries from potential consumers. We are the SEO agency Sydney that uses only white hat methods.
Black Hat SEO
As the name suggests, black hat SEO uses strategies that are the complete opposite of white hat SEO methods.
SEO companies that use black hat methods deploy strategies that are frowned upon or aren’t allowed by search engines. This method will show you results fast, however, they are almost always unsustainable and your search engine ranking is likely to drop.
The worst type of SEO agencies will try to get you to sign a long term contract, show/ give you quick results in the first couple of weeks and then they will no longer care about your rank or website.
Some black hat techniques include, hiding text & links, keyword stuffing, spamming comments on other’s websites, etc.
This type of SEO looks very unprofessional and if caught by Google your website has the potential to be banned from their search engine listings.
Grey Hat SEO
Grey hat SEO is neither white nor black, it is somewhere in the middle. The methods used in grey hat usually combine a bit of both strategies. Sometimes there can be pressure on SEO companies to produce faster and better results, and they turn to black hat methods to do this. As you can see the negatives that black hat SEO can bring, it is safest to use a SEO agency that only deploys white hat methods.
SEO Shark only uses white hat methods to ensure sustainable and reliable results. If you are interested in using SEO to boost your search engine ranking we have many packages available.
As a content writer at SEO Shark, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.