Since is first year in 2003, WordPress has become the most dominate blogging software in the market. As well as blogging software, many are looking towards WordPress for their content management software. There are many benefits that WordPress can offer to ensure the success of your blog or website.
Top 5 benefits of using WordPress
1. Easy to use
Developing a new blog or new website can be seen as daunting. However, you don’t have to be a whiz at website development to use WordPress.
Updating through WordPress is very easy; all you have to do is use the visual editor so you can quickly add images, text, links, etc. You are able to customise your content to make sure it stands out from the rest.
2. Search engines favour websites that use WordPress (i.e. positive SEO)
This is because the codes used behind WordPress are very pure and easy. This ensures that search engines like Google can easily read and index your website’s content. Meaning it is more likely that search engines will be able to accurately find and place your website when a consumer searches for a particular term.
As well as this, all the different pages on your website can have their own Meta tags, descriptions and titles. Therefore, ensuring that you have successfully optimised for the specific keywords you desire.
3. Social media can be integrated
You are able to connect and integrate your business’s social media account through a WordPress plugin. This way you can easily and quickly update multiple platforms at once with anything you would like to share. Therefore you don’t have to update manually, and this will save you a lot of time.
4. Useful tools
WordPress is continuously updating its web design, and every time they update, the tools provided become more useful.
It becomes easier and faster to use and you are able to do more with your content to ensure individuality.
5. Multiple users
If you are an administrator of your own WordPress website then you are able to assign others to specific roles and access levels.
Therefore, if you would like someone to only have access to one section of your website, WordPress is capable of doing this.
As a content writer, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.