Link building forms a major section of off-page SEO. It is no longer enough to simply optimise your website and create quality content. You will also need to focus your efforts towards developing a successful link building strategy, and this includes backlinks.
Quality content creation should do wonders for your backlinks. The more quality content you create, the greater the likelihood you will organically receive inbound links. You have to be in it to win it! However, there is no guarantee this will happen.
Before we go any further I would like to refresh everyone on the basics of backlinks! Backlinks are essentially incoming links to your website. When another website links back to your website, this is a backlink. In the past, websites with a lot of backlinks would usually see a higher ranking on search engines. This is still true to a certain extent; however it has become more difficult as the links will need to be of high quality.
You can no longer build low quality backlinks to your website. Google is smart and now they look closely at the backlinks to ensure they are relevant to your business and are of a high quality. Building low quality backlinks is never a good idea and you could most certainly be hindering your website and overall SEO strategy in the long run.
Incoming links are still so important and they are one of the top search engine ranking factors, but you will need to develop a backlinking strategy you can trust. You shouldn’t risk low quality backlinks. Relevancy and authority is important!
The type of link building strategy you implement will heavily depend on your website. Your overall idea of SEO will also play a major role in the best method for a link building strategy.
However, no matter what you think about link building and SEO, it is important that you have a good understanding of the backlinking tools available.
Backlinking can be difficult at the best of times. You should use as many tools as possible to assist you in this area. If you want to produce positive results for your website’s ranking you should have a look at the major tools being used by a lot of marketing experts.
Have a read below at the best 6 tools that will assist your link building strategy. You don’t need to use all these tools in one go. Just have a quick look at all of them and then choose a couple that you like and think that will best work for your website.
This backlink tool is great because you don’t have to search for any broken incoming links one page at a time.
When you use this tool it searches the internet within seconds and identifies if there are any broken backlinks on any website.
When you receive the list of all the broken links on a particular website, then the real work begins. A good place to start is where the broken link happened. Ask the owner of the website why the link is not functioning properly.
Sometimes they won’t even know themselves that the link isn’t working and if you are lucky they will fix it. This means that you get that link! I know this seems like a lot of work, but trust me it is usually much easier then it seems.
There is a 3 step method you should follow if you see a website with broken links:
- Use the tool to check for broken links that have some sort of relation to your business
- Choose the ones that you can recreate or that you already have content created for
- Speak to the owner and let them know about the broken link and that you have relevant content that is suitable to take its place
This tool helps you save time as well as find opportunities that you may not even be aware of. To access this tool you will have to sign up for an account.
This is a great tool and it is so easy to use because it actually is a Google Chrome extension! All you have to do is simply add the tool to your chrome and you have quick and easy access to it whenever you need.
When you are able to located the broken links on other websites, it becomes easier for you to produce better incoming links (as explained in the first point). Once you actually find the broken links you can speak with the owner and suggest the broken link be placed with a link to your website.
This linking tool is essentially the same as Broken Backlink Builder. It helps you to quicken the process of checking for broken links. Especially when you enable the extension, the process becomes even faster.
When using this tool, you will see the results of backlinks. Most of them will be shown in green (i.e. active). When you see a red backlink this is where you go to work! If you see red it means that these external links are broken.
You may not have thought about building backlinks this way before, but it is a pretty great way to build your link popularity. And what’s better, this this tool you can make the process even faster and you can easily find any broken links on any website.
Pitchbox does cost money to use, however I say it is worth it! There aren’t many other backlink tools with the same level of features and power.
This tool certainly does most of the work which means you can focus on the connections that will hopefully get you the backlink.
Unlike the first two tools, Pitchbox can help you take your link building strategy up another level. If you are serious about link building, this is a tool you should be accessing on a regular basis. Building high quality organic links should be one of your top priorities and with this tool you are able to do this faster and better.
You can input your search preferences and the tool gives you tailor made results and opportunities that you would most likely be interested in pursuing. This tool even gives you the content information and/ or social media profile of any prospect website.
To make this tool even more amazing than it already is, they offer a follow up feature. This means that the tool will keep in touch with the incoming link opportunities itself. So if you don’t have the time to follow up, this tool will do it for you.
The tool also provides high quality templates to ensure your message to website owners stands out from the pack and they are more likely to choose your business for a backlink. You always want to ensure that each outreach message you send is highly personalised. Pitchbox helps you do this!
This tool isn’t as traditional as others like Check My Link, but you should most certainly consider using it. Like the name suggests, Monitor Backlinks does indeed monitor backlinks, here are a few things they can do for you:
- Automatically alerted through an email if you ever gain or lose a backlink
- Monitor your chosen keywords and compare ranking with your competition
- Send alerts when competition receives new links
- Link with your Google Analytics account and get emailed when your website earns or loses a backlink
This tool offers a free trial so you can try and see if you like it. Once the free trial is over, if you still want to use the tool you will have to pay.
Monitor Backlinks focuses on competition which is important because you should always be staying up to date with your competition and how you are performing compared to them. In order for the tool to properly monitor your competitors you will have to input the data into your account. This means that you should always be checking for any new competitors that arise and update your account.
You should look closely at every new link your competition receives. By paying attention to this you will have a better understanding of the link building strategy they are using. You should also be looking to match your main competitor’s link for link. So if they get a link, you should work even harder to get your website another.
Want to know about your new links? Linkstant is the tool for you! By using this tool you will find out everything you can about every link. When you are link building, you want to build as many quality natural links as you can. Like most things, quality is better than quantity, but you always want to know when you have a new backlink!
You don’t have to go searching to try to find where a new backlink has come from. Linkstant will do it for you! What’s better, it is virtually instant! As soon as you receive a new link back to your website, you will know about it.
Then the tool will give you more details about the website. Once you have the details you can better determine whether the website is relevant and worthy of linking back to your website! You can even see if the backlink is for good or bad reasons. For example, the link could be related with a poor review. If this is the case you can take action to attempt to get the backlink removed.
You wouldn't know any of this if it wasn’t for Linkstant!
This tool is more about gaining more information than actually helping you build more links. But this tool certainly does help in terms of your overall link building strategy. As well as this, the tool can connect with your Google account which makes the process of setting up much easier.
This tool is fairly similar to Linkstant. It provides backlink checking tools so you can better understand where your backlinks are originating from. You get a great outline of what your competitors are doing in relation to their own link building.
Linkody takes it one step further than Linkstant and actually emails you an alert when your competitor picks up a new backlink. This means that if you are looking to gain the same backlink, it makes the whole process much easier.
This tool gives you the ability to check any competitors whole backlink profile. This includes information such as:
- The number of links
- When the link was used
- The origins of the link
- Domain authority
- Anchor text
- Top level domain
All this information gives you a more detailed analysis of your competition. This ensures that the link building process is even better. Their process is separated into 3 different phases:
- Finding and monitoring your backlinks
- Assessing those backlinks
- Reviewing any competitors backlinks, this will help make your own strategy better
Backlinking can sometimes be tricky. But with these tools, your link building strategy is made as easy as possible. Your backlinks should always be of high quality and relevance. Backlinks help to build up your website’s authority and sends the message to Google that your website is worthy of a higher ranking.
Backlinks can take significant amounts of time. You can’t exactly force other websites to link you yours.
When backlinking you should be in it for the long haul. Don’t expect immediate results, but always keep in mind that results will eventually come.
If you are finding the area of backlinking particularly tricky or would like some more information about backlink opportunities and your new/ current backlinks, then you should have a look at some tools.
The 6 backlinking tools listed above are very popular and well-known. Most marketing professionals would use at least one of these tools to assist them in their link building efforts. Most of the tools do cost money, but for the benefits they provide, I would certainly say that it’s worth it.
Sarah is the head of guest posts outreach and an SEO expert. Her interests are search engine optimisation, social media and brand management.