Entries by Tom Byrne

4 crucial SEO tactics that are often forgotten about

Search engine optimisation (SEO) continues to grow in the modern world of digital marketing, despite what you may hear from other commentators. Since content marketing has elevated its status as the pinnacle of digital marketing, there is still a vital place for SEO. Tom ByrneAs a content writer, Tom is tasked with creating original written […]

How to optimise your YouTube SEO tactics

In the modern world, most businesses simply can’t function successfully without the use of a YouTube page. There is no denying that the traffic YouTube attracts is filled with great potential. The only problem with using YouTube marketing techniques is the problem that is accustomed to a lot of large, popular websites: competition. Tom ByrneAs […]

4 ways to improve your digital marketing strategy

Regardless of industry, there are some aspects of business that are always important; one of which is marketing. Without customers, or your target audience being aware of your product or service, it is almost impossible to make money. The growth of the internet has resulted in traditional marketing techniques being overthrown by digital marketing. Digital […]

How to avoid accidentally using black hat SEO

The ultimate goal of any company employing Search Engine Optimisation (SEO) techniques is to ascend the search engine ranking ladder. However, not every type of SEO will achieve this, at least in the long-term. There is good practice and bad practice; otherwise known as white hat and black hat SEO. The distinction between white hat […]

What you need to know about Google’s algorithm and your website

For many, Search Engine Optimisation (SEO) is a complex aspect of digital marketing that is constantly changing. Whilst the latter is true, the core concepts and trends underpinning SEO are quite easy to understand with some basic study. One thing that continues to perplex business owners is Google’s indexing algorithm. Considering the fact that Google […]

5 ways to get social media working for your business

You are probably already well aware of social media marketing and its general concept. If you are a business owner I would go so far as to say that your business also probably active on at least one platform of social media (and if not, then you should change that quick smart!). Social media marketing […]

9 Tips on how to write a headline that will drive more traffic to your website

As kids we are told not to judge a book by its cover. However, we all know it is always a lot more tempting to pick up the exciting, colourful book with the awesome pictures on it, then the plain stock-standard book. This is the same for headlines. May it be for your blog posts […]

The move from tactical to strategic SEO

SEO is ever-evolving and in previous years many thought of SEO as a tactical approach to reaching your goals. However, times have changed and now if you truly want to improve your rankings then your thoughts have to be strategic. Tom ByrneAs a content writer, Tom is tasked with creating original written content for clients. […]

Reasons why Google hates your website

Tom ByrneAs a content writer, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news […]

Best Cyber-Security Tips for Businesses

An SSL (Secure Sockets Layer) Certificate is important to ensure that all information on your website is kept safe and encrypted. If you haven’t installed an SSL certificate, you should do it as soon as possible. However, there are also a few other factors that can be implemented to ensure that your website is safer […]