Entries by Tom Byrne

5 ways to get social media working for your business

You are probably already well aware of social media marketing and its general concept. If you are a business owner I would go so far as to say that your business also probably active on at least one platform of social media (and if not, then you should change that quick smart!). Social media marketing […]

What you need to know about Google’s algorithm and your website

For many, Search Engine Optimisation (SEO) is a complex aspect of digital marketing that is constantly changing. Whilst the latter is true, the core concepts and trends underpinning SEO are quite easy to understand with some basic study. One thing that continues to perplex business owners is Google’s indexing algorithm. Considering the fact that Google […]

Why your brand needs a blog and a social media presence

The internet is a marvellous tool that helps connect people from all over the world at the push of a button. However it has grown to such a point that businesses can also use that to their advantage and connect with their consumer base. This new avenue to connect with your consumers is a very […]

How to avoid accidentally using black hat SEO

The ultimate goal of any company employing Search Engine Optimisation (SEO) techniques is to ascend the search engine ranking ladder. However, not every type of SEO will achieve this, at least in the long-term. There is good practice and bad practice; otherwise known as white hat and black hat SEO. The distinction between white hat […]

4 crucial SEO tactics that are often forgotten about

Search engine optimisation (SEO) continues to grow in the modern world of digital marketing, despite what you may hear from other commentators. Since content marketing has elevated its status as the pinnacle of digital marketing, there is still a vital place for SEO. Tom ByrneAs a content writer at SEO Shark, Tom is tasked with […]

How to optimise your YouTube SEO tactics

In the modern world, most businesses simply can’t function successfully without the use of a YouTube page. There is no denying that the traffic YouTube attracts is filled with great potential. The only problem with using YouTube marketing techniques is the problem that is accustomed to a lot of large, popular websites: competition. Tom ByrneAs […]

4 ways to improve your digital marketing strategy

Regardless of industry, there are some aspects of business that are always important; one of which is marketing. Without customers, or your target audience being aware of your product or service, it is almost impossible to make money. The growth of the internet has resulted in traditional marketing techniques being overthrown by digital marketing. Digital […]

How to get a web page to the top of Google

To get a web page to the top of Google search results you need to play the game of search engine optimisation (SEO). Implementing SEO effectively requires a degree of experience and expertise – going in blind invites a whole range of issues that will set you back further behind than when you started. The […]

Common Signs of a Bad SEO Company

When researching for a SEO company it can sometimes be difficult to determine if the company will offer you high quality SEO. A company that doesn’t offer you quality SEO is likely to harm your business. Bad SEO can not only fail in increasing the traffic to your site, but it can even decrease the […]

5 Marketing Mistakes on Twitter You Should Avoid at All Costs

As many of you are aware, Twitter is a very powerful marketing tool. Many businesses use Twitter to help grow and establish their brand. There are many successful examples of brands using Twitter to their advantage. However, there are also countless businesses that fall into the trap of Twitter and are unable to use this […]