Entries by Tom Byrne

Featured snippets gets an update from Google

Google has come out with an update to the algorithm that governs how featured snippets (rank 0 SERP placement) are displayed. The update is designed to make each snippet more useful to users by understanding and checking for which information needs to be refreshed. Tom ByrneAs a content writer at SEO Shark, Tom is tasked […]

Google: Keep your URLs “for the long run”

Should you change your website’s URL? Will it damage your SEO to switch out the unique address of your website? Google has tacitly confirmed that keeping the same URL for as long as possible is the best way to protect your SEO growth. Tom ByrneAs a content writer at SEO Shark, Tom is tasked with […]

Google tweaks its algorithm when real world crises occur

According to Pandu Nayak, a Google engineer, changes to the Google algorithm are made in real time in response to big world events to reduce to spread of fake news. When a big event is happening, Google increases the weighting of authority signals in its algorithm to display search results with accurate information. Misinformation is […]

Why your brand needs a blog and a social media presence

The internet is a marvellous tool that helps connect people from all over the world at the push of a button. However it has grown to such a point that businesses can also use that to their advantage and connect with their consumer base. This new avenue to connect with your consumers is a very […]

How to optimise your YouTube SEO tactics

In the modern world, most businesses simply can’t function successfully without the use of a YouTube page. There is no denying that the traffic YouTube attracts is filled with great potential. The only problem with using YouTube marketing techniques is the problem that is accustomed to a lot of large, popular websites: competition. Tom ByrneAs […]

4 ways to improve your digital marketing strategy

Regardless of industry, there are some aspects of business that are always important; one of which is marketing. Without customers, or your target audience being aware of your product or service, it is almost impossible to make money. The growth of the internet has resulted in traditional marketing techniques being overthrown by digital marketing. Digital […]

5 ways to get social media working for your business

You are probably already well aware of social media marketing and its general concept. If you are a business owner I would go so far as to say that your business also probably active on at least one platform of social media (and if not, then you should change that quick smart!). Social media marketing […]

4 crucial SEO tactics that are often forgotten about

Search engine optimisation (SEO) continues to grow in the modern world of digital marketing, despite what you may hear from other commentators. Since content marketing has elevated its status as the pinnacle of digital marketing, there is still a vital place for SEO. Tom ByrneAs a content writer at SEO Shark, Tom is tasked with […]

How to avoid accidentally using black hat SEO

The ultimate goal of any company employing Search Engine Optimisation (SEO) techniques is to ascend the search engine ranking ladder. However, not every type of SEO will achieve this, at least in the long-term. There is good practice and bad practice; otherwise known as white hat and black hat SEO. The distinction between white hat […]

What you need to know about Google’s algorithm and your website

For many, Search Engine Optimisation (SEO) is a complex aspect of digital marketing that is constantly changing. Whilst the latter is true, the core concepts and trends underpinning SEO are quite easy to understand with some basic study. One thing that continues to perplex business owners is Google’s indexing algorithm. Considering the fact that Google […]