Entries by Lucas Bikowski

The Basics of Digital Marketing

Digital marketing is all about driving your brand, your product or your message through digital means.  Whether it be a small corner store adjacent to the public school or a large multinational corporation that has annual turnover in the billions of dollars, the same principles apply. The electronic channels made available to retailers and businesses […]

Is Google Spying On You?

Ever since the release of Google Panda update many people feel like that are being watched. Google is the most used Internet search browser in the world, and brings everything from YouTube and Gmail to Google Maps and Hangouts to you at the click of a few buttons. In fact, “googling it” has become almost synonymous […]

Content is King in SEO, Why?

Put simply, content fulfills the requirements of search engine optimisation (SEO). Herein lies the underlying reason why content is king in the SEO world. That is the reality that online marketers must realise, leaving the equation very simple: There is no content of value without SEO and there is no SEO of value without content. […]

The Main Reasons Why People Still Believe Black Hat Tactics Work

Black hat SEO tactics are the psychotic big brother to white hat tactics. While the gentler white hat tactics take longer to achieve genuine results, some online marketers are still tempted to go with the more aggressive and ultimately less honest approach. To break it down, a website using these tactics is deliberately going against […]