Entries by Lucas Bikowski

Hashtags and Social Media: The Do’s and Don’ts

A positive social media experience can make the difference between a strong online presence and lost business. Every single operation that occupies space on this platform will have their own horror story, unable to avoid the hassles that come with customer service. Mistakes get made and errors become exposed. Yet many chose to stick to […]

Common Reasons Pay Per Click (PPC) Campaigns Fail

PPC campaigns (or AdWords) have certainly changed the way businesses market websites online. They are a great way to create more leads for your business. If performed correctly, a PPC campaign can be one of the best ways to grow your company as it can help you grow your traffic very quickly. However, PPC can […]

Mobile and SEO: Everything you Need to Know

Gone are the days when phones were used for just phone calls and text messages. Each and every smartphone device now has to be thought about as a portal to a domain, an app and a social media account. All of these elements are overlapping and investing in one part means overseeing an entire operation. […]

15 Things You NEED to Know About Keyword Research

Keyword research is the cornerstone of SEO – and there are a lot of things that you can get wrong. Probably the biggest problem is people not doing their due diligence before getting started with their SEO keyword planning.     This article will talk about the 5 things you need to know before you […]

How to Know When It Is Time To Update Your Business’s Web Design

Since you have opened and operated your website for a number of months or years, the business has not taken off the way you would like. Those early goals and expectations appear incredibly lofty now as you are forced to reassess where you go from here. There will be a number of factors at play, […]

Mobile SEO vs Desktop SEO: Who Will Come Out On Top?

Mobile SEO comes from more of a user experience perspective than mere content configuration. The amount of use that occurs on mobile devices as opposed to laptops or desktop computers has increased significantly since 2008. There has been a significant increase in digital consumption via mobile devices up 12% or more since 2008. Google put […]

Google Introduces New Rich Results Tool Which Can Test for Structured Data

Web developers, business owners, digital marketers and SEO account managers will appreciate the introduction of Google’s new SEO evaluation tool that checks to see if a page is eligible for rich results. Rich snippets, rich cards and enriched results have all been rebranded by Google under the heading of “rich results,” in order to simplify […]

Important Facts About SEO That Every Business Owner Needs to Know

As a concept, search engine optimisation (SEO) can be incredibly complex and confusing when it comes to the details. There are a lot of factors in play at one time that will affect how a search engine ranks a website. It varies from recognised backlinks to content type, external references and quality of writing. Even […]

Expected SEO Trends for 2018

Digital marketing and SEO is pushing back towards a more traditional form of public relations, brand building, understanding of customer audiences through artificial intelligence, more visual content and the mobile first indexing of websites. This follows the change in end users doing more searches from their mobiles for local products and services, and from the […]

How to Develop a Proper Content Strategy

There are hundreds of ways a business owner can tackle a subject as diverse as a content strategy. With so many options available to choose from, it really centers down to the size of the enterprise and the niche in question. For a large market retailer like David Jones, Nike or Apple, their plan of […]