Entries by Lucas Bikowski

9 Bad SEO Habits You Need To Leave Behind

When people begin to do anything routinely they tend to develop habitual behaviour. These behaviours will often develop subconsciously because we’ve seen them work on multiple occasions in the past. In the constantly evolving practise of search engine optimisation, habits can be very dangerous. Methods that have worked historically can gradually become less and less […]

Your How-To Guide to the Google Search Console

The Google Search Console is the continuation of the Google Webmaster tools that have become important for web developers to improve the visibility of their websites. Marketers, SEO firms, application developers and business owners represent a diversity of users who influenced Google into changing the name of the service to “Search Console” as “Webmaster” may […]

The Best Steps to Optimising Your Content

SEO is all about the content. Your content needs to be both long and of a high quality in order for Google to recognise it and rank your website higher. You can write as much content as humanly possible, but if you do not optimise it probably then all your efforts were pretty much for […]

How to Best Integrate Your SEO and Content Marketing Strategy

Some marketers often make the mistake of failing to integrate attempts at content marketing with their search engine optimisation. With search engine algorithms favouring quality copy that encourages backlinking, it’s never been more obvious why search engine optimisation and content marketing are seen as a perfect match for one another. Lucas BikowskiLucas is the Managing […]

6 Ways Google and Bing are Different in Terms of SEO

Some people might say that search engine optimisation may as well be called “Google optimisation”. While Google is and will probably remain the big dog in terms of search engines, marketers should not forget about the other platforms people are using. Lucas BikowskiLucas is the Managing Director and the Head of  SEO Strategy at SEO […]

Trouble Getting Backlinks to Your Website? Try These Solutions!

It’s no secret that search engine optimisation is one of the best ways for business owners to get a flood of targeted traffic to their websites. If you are trying to get the most from your business and want SEO to get the job done, you will need to earn backlinks to your content. The […]

Attract Backlinks with These 5 Types of Content

There’s a lot to remember when you’re trying to optimise your site for SEO. That means that some people leave various aspects by the wayside. Backlinks don’t sound that important. After all, they’re on other people’s sites, not your own. However, you’d be amazed at what a difference they can make to your SEO. Here’s […]

Content Marketing for Beginners

Content marketing is a significant part of the online digital world. It can quickly become confusing and intimidating, especially if you don’t know much about it. Well, never fear! This blog provides you will everything a beginner would need to know about content marketing. You probably won’t be a top content whiz after reading this […]

The Benefits of Localised SEO

Try and develop a successful SEO campaign for your business without a local focus and see where you end up. Spoiler alert – it will not be far. This is the reality in which the digital trend has shifted, somehow transitioning a technological advancement that makes the globe smaller, but manages to reintroduce people to […]

The Top 10 Benefits of Social Media Marketing in 2018

If your enterprise is still at the point where you require convincing over social media’s viability, then you are comfortably behind the eight ball. The competition has already accepted these online platforms for what they offer their business and the results speak for themselves. In 2018, hubs like Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube […]