Entries by Kieran Healy

Google is retiring ‘noindex’ and other unsupported robots.txt code

In a new post on their official Webmaster’s Blog, Google announced that it would be officially retiring unsupported lines of code in the robots.txt file that websites use to instruct how the search algorithm should crawl and index their site. It comes after a previous blog post announcing that their production robots.txt parse is going […]

Why are meta tags so important for SEO?

Meta tags are the key elements of a website’s HTML code that describe the content of a page. For search engines this is part of what they index when they crawl a website. They are not normally seen by users as they do not appear in the actual content of the webpage. However, they are […]

SEO and Google myths that will never die

In any field of work there are a number of industry myths or fables that become perpetuated and believed by a large amount of people. These inaccuracies aren’t just harmless matters of opinion but work to promote methodologies that are detrimental to productivity. The world of SEO and Google search results is no different in […]

Why You Should Localise Your SEO Strategy

Localising your SEO is an incredibly powerful tool. It helps to bring customers to you at the exact time that they are wanting to buy a particular product, and if they are in your area then they will be looking to buy a product or service from you when they are at the stage of […]

Tips for Deploying the Best Mobile Strategy

A lot of businesses are responding to the need to design mobile sites as Google has introduced the mobile first index. Google is changing its search indexing to reflect the needs of end users, and where most searches come from. The majority of end users search for queries on their mobiles, so the mobile first […]

Best Ways To Ensure Your Conversions Are Optimised

The longer a customer has known about you, the more likely they are to buy from you and commit to ongoing regular purchases. Coca Cola, McDonalds, Virgin and other cult brands have pushed themselves deeply into the minds of consumers that there is an automatic trust implicit in them. When consumers go to buy and […]

Best ways to find a great writer for your website

Every business looking to make their mark online requires high quality content that cuts through the vast marketplace. Be that video, social media marketing, promotions and tricks to garner visibility, the central objective is to create calls to action where visitors become regular guests, subscribers or paid customers. To reach that point, there is a […]

How To Find Your Exact Target Audience

Whether you want to use the term “target audience” or “target market,” every operation is after the exact same thing – a loyal following that boosts online exposure. Every industry will be striving for this objective because a casual visitor is welcomed, but a regular visitor will be the lifeblood of your business. To go […]

Tips To Performing Ethical On-Page SEO

To the uninitiated, it might be news to say that there is an unethical mode of performing on-page SEO. For the majority of domain and business users out there, the Internet is a Wild West of strategy and tactics where almost anything goes. Yet the reality is quite different. Search engines like Bing, Yahoo and […]

How to Create Amazing Content Even if you are Terrible at Writing

We are just going to say it. Creating amazing content is hard. It takes a lot of time and a special set of skills to have the ability to be producing quality content day in and day out. If you are a small business owner you may be feeling the pinch the most. This is […]