Negative SEO isn’t a myth, it certainly is real. Ever since Google’s Penguin Algorithm Update, the search engine giant has been catching and dishing out harsh penalties for those websites that use black hat SEO methods.
About Katherine Mouradian
Katherine has been working for SEO Shark for almost two years. Over the years her passion for SEO and digital marketing has grown. She is dedicated to her research and providing those findings to the world.
Entries by Katherine Mouradian
SEO is difficult. You can learn to teach yourself but it would probably take a long time. And let’s be honest, you will never be as good as an SEO professional. It is their job to be better at SEO then you. Just like if you were a florist, you would be better at selling […]
There are over 2 million businesses in Australia. That’s a lot of businesses! Some of that 2 million is probably going to be your competition when starting your business. It has never been more difficult for small businesses to actually succeed. There is simply so much competition. To be successful and beat out your competition you […]
Ah social media! It’s a kind of love hate relationship, right? Social media is a terribly fickle place, one minute you’re hot and then next you’re not. This makes it incredibly difficult to navigate, especially for businesses.
Blogging isn’t a walk in the park. If you are currently blogging you probably already know that. No matter the type of business you run, if you have a website you can benefit from blogging. Yes, that’s right, even if you own fishing website, by regular blogging you will see benefits in terms of SEO.
Link building forms a major section of off-page SEO. It is no longer enough to simply optimise your website and create quality content. You will also need to focus your efforts towards developing a successful link building strategy, and this includes backlinks. Quality content creation should do wonders for your backlinks. The more quality content […]
In terms of writing blogs, long form articles are the way to go. Writing blogs that are over 2,000 words can help in terms of your SEO i.e. building traffic, etc. You should never underestimate the power of writing an extensive blog post!
Your homepage is important. It is probably the first page consumers are going to look at and it sets the tone for the rest of your website. More often than not, if your homepage isn’t up to scratch then users won’t click onto other one of your webpages. It therefore becomes vital that you optimise […]
Social media isn’t just for personal use anymore. It has become another way for businesses and consumers to come together. And seeing though people tend to spend almost 2 hours every day on social media, you probably want your business to have some sort of presence.
So you are on Google searching for something and you just can’t seem to find what you are looking for. You even ventured off to the second page of results! What do you do? Cry and give up, coming to the conclusion that whatever you are looking for just doesn’t exist?