Entries by Katherine Mouradian

Best Ways To Analyse Your Website’s Data

It is one thing to access data in the world of business. It is quite something else to run it through a process whereby you can appreciate it, understand it and present it to others for them to learn. That is where you separate the standard from the exceptional. This added means of filtering content […]

Marketing Strategies That Are Worth Investing In

There is a multitude of online and offline marketing strategies out there waiting for you to utilise. A number of these will come as natural to marketers who have a background in the field. Others might require more of an open mind to see the opportunities that are there to take advantage of. Enterprises big […]

The Top 10 Benefits of Social Media Marketing in 2018

If your enterprise is still at the point where you require convincing over social media’s viability, then you are comfortably behind the eight ball. The competition has already accepted these online platforms for what they offer their business and the results speak for themselves. In 2018, hubs like Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube […]

The Best Steps to Optimising Your Content

SEO is all about the content. Your content needs to be both long and of a high quality in order for Google to recognise it and rank your website higher. You can write as much content as humanly possible, but if you do not optimise it probably then all your efforts were pretty much for […]

Mobile SEO vs Desktop SEO: Who Will Come Out On Top?

Mobile SEO comes from more of a user experience perspective than mere content configuration. The amount of use that occurs on mobile devices as opposed to laptops or desktop computers has increased significantly since 2008. There has been a significant increase in digital consumption via mobile devices up 12% or more since 2008. Google put […]

Common Reasons Pay Per Click (PPC) Campaigns Fail

PPC campaigns (or AdWords) have certainly changed the way businesses market websites online. They are a great way to create more leads for your business. If performed correctly, a PPC campaign can be one of the best ways to grow your company as it can help you grow your traffic very quickly. However, PPC can […]

Little Known Advantages of SEO

Should you be one of those domain or business owners who holds a basic grasp of search engine optimisation (SEO), you probably have a reasonable understanding of the inherent benefits included. Rankings are boosted to increase visibility Costs and overheads are kept low Provides long-term viability online Creates significant brand awareness Allows for a genuine […]

Simple SEO Tricks That Everyone Needs To Know About

There are fundamentals in the search engine optimisation (SEO) game that everyone should be aware of. Those that decide to cry ignorance or continue to outsource their efforts are neglecting their basic duty. This applies to domain owners, employees and anyone who has a digital presence of any sort of repute. Don’t study up for […]

Tips to Help You Choose the Best SEO Package

So you find yourself in the market for an SEO package. It does not matter if you are looking to run the project yourself or outsource it to a trusted third party to see the optimisation process through. There are crucial key performance indicators (KPIs) that must be adhered to. Search engine optimisation is an […]