Content marketing is quickly becoming more effective and thus more popular than traditional methods. Writing meaningful and engaging content for your business to distribute is vitally important in staying relevant, especially in crowded markets. This form of marketing not only drives traffic but creates a better relationship with customers who value your business as being […]
About James Russell
James is a passionate Sydney based writer who loves to flex his vocabulary. In his current role at SEO Shark he has has developed a unique expertise in digital marketing and SEO.
Entries by James Russell
Some marketers often make the mistake of failing to integrate attempts at content marketing with their search engine optimisation. With search engine algorithms favouring quality copy that encourages backlinking, it’s never been more obvious why search engine optimisation and content marketing are seen as a perfect match for one another.
Some people might say that search engine optimisation may as well be called “Google optimisation”. While Google is and will probably remain the big dog in terms of search engines, marketers should not forget about the other platforms people are using.
Black hat SEO tactics are the psychotic big brother to white hat tactics. While the gentler white hat tactics take longer to achieve genuine results, some online marketers are still tempted to go with the more aggressive and ultimately less honest approach. To break it down, a website using these tactics is deliberately going against […]