Entries by James Russell

What the heck is a natural link profile anyway?

There has been some recent speculation on Twitter as to whether Google has any patents or research that outline what a ‘natural link profile’ actually looks like. James RussellAs our marketing manager at SEO Shark, James takes on the responsibility of overseeing the creation of original, persuasive and high quality content that is an integral […]

Instagram suddenly deletes several big meme accounts

Instagram has cracked down and deleted several ‘meme’ accounts that had amassed large followings and were earning significant amounts of revenue via brand partnerships and advertising. The accounts deleted had a combined follower count of more than 30 million users. In case you didn’t already know, ‘memes’ are those viral pictures and videos with humorous […]

Google Discover: A new era of SEO?

Since the introduction of Google Feed in 2017, expansion into the idea of having a scrollable smart feed of interesting content has expanded. The original concept was to have a list that changes with you. Previously known and introduced as Google Feed, the service has been revamped and re-branded as Google Discover with the addition […]

SEO myths: Domain age is a crucial ranking signal

In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors […]

How to get your business to show up on Google first

Are you wondering how to get your business to show up on Google first? If you’re a business owner, then it makes perfect sense why you would want to ensure your website appears above your competitors in the search results for the goods and or services you provide. Since the rise of search engines, the […]

Facebook considering ad-free subscription model

The idea of a paid subscription to Facebook has been discussed for a long time, although the prompts for this conversation have varied over the years. When Facebook first broke onto the scene, it was a long time before it became profitable as a business model and for all that time people feared being asked […]

The most common SEO mistakes that websites are still making

The world of search engine optimisation (SEO) is constantly evolving to meet new trends in technology and audience behaviour. Businesses worldwide are quickly realising that, love it or hate it, SEO is essential to ensuring the visibility of your brand in an increasingly crowded online marketplace. Naturally, as more people adopt SEO practises the rate […]

How engagement with social media helps SEO

How does social media engagement help your SEO? With Google’s ever-changing and secretive algorithm and the fast-paced nature of web content today, search engine optimisation is a tricky game to get your head around. There are many factors which determine the ranking of your content on search engine results so it’s important to consider all […]

Which social media platforms most influence SEO?

Social media and search engine optimisation (SEO) have been strange bedfellows in the past. One was viewed as a genuine science that integrated thousands of complicated algorithms to determine page results, while the other was a fun means of sharing and promoting content. As online marketers examine new and improved ways to score views, clicks […]

How to use SEO to increase engagement with your site

The practice of search engine optimisation (SEO) is always viewed through the lens of the user. In this respect, the objective activity of increasing traffic and brand visibility is a very subjective past-time, shaping campaigns based off the preconceptions from the online marketer in charge of driving engagement with the project. This direction will sit […]