Entries by James Russell

3 tips to enhance the SEO performance of your business blog

If you are reading this, it is likely you already understand the SEO utility of frequently posting blog articles on your businesses’ website. It’s a great way to show Google that you’re actively engaged with your customers and your industry, making you more authoritative and giving you a better chance of ranking high in relevant […]

The golden rules of good SEO

SEO (Search Engine Optimisation) can seem incredibly complex to the uninitiated, especially since the experts will tell you that it’s a constantly changing discipline that demands a great deal of flexibility from practitioners. However, while the effectiveness of individual tactics and strategies can vary depending on updates to search engine algorithms, there is still general […]

Basic skills every new digital marketer needs to be successful

Digital marketing is a complex field that requires a great deal of study, training and experience in order to be successful in. Because this discipline is intrinsically tied to technology, commonly accepted and widely used strategies employed by digital marketers are liable to change seemingly overnight with little to no warning. This forces practitioners who […]

The influence that social media has on SEO

The two worlds of search engine optimisation (SEO) and social media started out as completely separate entities. One was a key tool utilised to drive traffic to websites through clever and canny techniques that only the smartest of professionals could master. The other was social media. Yet as the passing of time has occurred, there […]

Which social media platforms most influence SEO?

Social media and search engine optimisation (SEO) have been strange bedfellows in the past. One was viewed as a genuine science that integrated thousands of complicated algorithms to determine page results, while the other was a fun means of sharing and promoting content. As online marketers examine new and improved ways to score views, clicks […]

SEO advantages of mobile-friendly websites

Mobile-friendly is a buzzword that marketers like to throw around, but what does it really mean and is it a necessity for your business? Speaking in layman’s terms, more people own and operate a mobile phone than a desktop, laptop or tablet. By running a website that is friendly to the hand-held device, your enterprise […]

How SEO translates to better online conversations

The basic practice of SEO would be forever changed when Google introduced the Hummingbird algorithm change on September 26, 2013. Until this phase of the search engine’s online lifespan, domain and page rankings were indexed according to their keyword performance and sticking to a key set of guidelines and principles that were fairly static. What […]

The most common SEO mistakes that websites are still making

The world of search engine optimisation (SEO) is constantly evolving to meet new trends in technology and audience behaviour. Businesses worldwide are quickly realising that, love it or hate it, SEO is essential to ensuring the visibility of your brand in an increasingly crowded online marketplace. Naturally, as more people adopt SEO practises the rate […]

How engagement with social media helps SEO

How does social media engagement help your SEO? With Google’s ever-changing and secretive algorithm and the fast-paced nature of web content today, search engine optimisation is a tricky game to get your head around. There are many factors which determine the ranking of your content on search engine results so it’s important to consider all […]

Facebook updates authentication options for improved security

Facebook is now adding new systems to improve account security for its users, with more two-factor authentication options now being made freely available. Facebook has simplified the entire two-factor authentication creation process, making it much easier for users to comprehend and input their verification options. James RussellAs our marketing manager, James takes on the responsibility […]