Entries by Charlotte Dabb

Understanding white hat & black hat SEO methods

The great world of SEO has many benefits to offer those who are willing to adapt to the changing online world. If you don’t already know search engine optimisation, or SEO, is all about optimising your website so that it appears higher on the results page for search engines. This includes all of them such […]

Do you need PPC while you’re running an SEO campaign?

A common question that a lot of business owners ask is if they should be running a pay per click campaign alongside their current SEO one. SEO and PPC may share a similar goal, but their life span and methods that they involve differ greatly from one another. Charlotte DabbCharlotte is a digital marketing and […]

How to get featured on Google News and boost traffic to your website

Google News is an often overlooked but incredibly powerful means of generating real-time traffic to your website. And the good news is you don’t have to be a journalist to be featured on it! Many bloggers and digital content producers are benefitting from the improved visibility that Google News provides. That being said, Google News […]

Tips on how to improve your landing page copy

For an SEO copywriter, landing pages are one of the most important pieces of website content that can be requested. In the context of digital marketing, a landing page is a specially created web page designed for a user to arrive on after licking on a PPC (pay-per-click) advertisement. For a copywriter, landing pages lean […]

How long does it actually take to get ranked with SEO?

One of the first questions people who are just starting out ask is how long it takes to get ranked on Google using search engine optimisation (SEO). Which is fair – most people invested in SEO are itching to get their website listed on the top spot on Google. However, patience is key. Reaching spot […]

How to best structure your blog articles

Blogging is one of the most powerful SEO tools at your disposal and for obvious reasons; it allows you to write about content associated with your business and make your site more relevant to related search terms. There’s an obvious commercial utility to managing a blog on your website, but do you know the most […]

Free stock images for your website

These days it is imperative to accompany your social media post with an image. It is well known that if you post on your social media campaign and don’t include a photograph, you are less likely to see a higher level of user engagement. If you aren’t willing to pay for access to databases that […]

Effective keyword research: A beginner’s guide

Knowing the ins and outs of the keyword research process really is key to optimizing digital content in today’s landscape full of users going to Google with a wide range of questions. The first thing you may be wondering is what is keyword research? This is the process of discovering the specific words and phrases […]

4 effective SEO techniques you can use right now

For many businesses SEO or Search Engine Optimisation can be a highly complicated technical minefield. However, there are a number of actionable and practical tactics and techniques you can use to help improve your ranking in the short-term. Let’s take a look at a few of the best SEO techniques you can use right now. […]

The most effective ways to use on-page optimisation

The ability to maximise your SEO potential can always feel as though it is slightly out of grasp. Despite your endeavours to invest in various campaigns and to boost the brand online with a website makeover and an integration of consultants and discussions with experts, you continually feel as though you are behind the eight […]