A common question that a lot of business owners ask is if they should be running a pay per click campaign alongside their current SEO one. SEO and PPC may share a similar goal, but their life span and methods that they involve differ greatly from one another. Charlotte DabbCharlotte is a digital marketing and […]
Charlotte is a digital marketing and communications practitioner working in our Sydney office. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.