Entries by Charlotte Dabb

Free stock images for your website

These days it is imperative to accompany your social media post with an image. It is well known that if you post on your social media campaign and don’t include a photograph, you are less likely to see a higher level of user engagement. If you aren’t willing to pay for access to databases that […]

Effective keyword research: A beginner’s guide

Knowing the ins and outs of the keyword research process really is key to optimizing digital content in today’s landscape full of users going to Google with a wide range of questions. The first thing you may be wondering is what is keyword research? This is the process of discovering the specific words and phrases […]

4 effective SEO techniques you can use right now

For many businesses SEO or Search Engine Optimisation can be a highly complicated technical minefield. However, there are a number of actionable and practical tactics and techniques you can use to help improve your ranking in the short-term. Let’s take a look at a few of the best SEO techniques you can use right now. […]

The most effective ways to use on-page optimisation

The ability to maximise your SEO potential can always feel as though it is slightly out of grasp. Despite your endeavours to invest in various campaigns and to boost the brand online with a website makeover and an integration of consultants and discussions with experts, you continually feel as though you are behind the eight […]

Why PR needs to be part of your SEO strategy

When people think of SEO, normally terms such as digital marketing or tech savvy come to mind. However, SEO is no longer just something that code specialists do. A part of getting your website optimised is to ensure your content is influencing your reader, is getting placed in the right online spaces and involves a […]

Should You Outsource Your Blog?

Blogging remains one of the most effective online methods of keeping your business up to date. It allows Google to rank you higher through SEO and also ensures that your consumer base is kept informed about news, trends and events that are involved within your niche. So it should make sense to outsource that department […]

How to use SEO to go Global

SEO or Search Engine Optimisation is a marketing technique used by many business, trades and organisations to get noticed online. It helps generate organic traffic into the website by increasing it’s ranking in the search engine’s listings. By doing this, the website is easily noticed by users. The higher a website is listed in the […]

Instagram Marketing Blunders You Need To Stop Making

You can no longer deny it; Instagram is an incredibly powerfully marketing tool. Statistica explains that there are now over 600 million active users. That is a whole lot of people! And what’s more? This figure is only expected to rise in the years to come. So if you aren’t on the Instagram train, you […]

How to use Google Analytics to Improve your Marketing Strategy

When it comes to marketing campaigns, analytics and the ability to track your results is crucial. Without clear tracking, we don’t know what works and what doesn’t. Tracking is crucial not just for analysing your previous or current strategy, but your next strategy moving forward. When we can rule out the components of a campaign […]

BREAKING: Google Has Just Made a Major Change to AdWords

Google has just announced (on the 4th October 2017) a massive change to AdWords. Marketers, advertisers and the general public are slightly freaking out. If you don’t constantly have one eye on every little thing that Google does, that’s okay because we do! It is important you fully understand the change that has been made […]