Keyword Density

Search Engine Optimisation thrown around on the Internet

The Importance of Search Engine Optimisation in Internet Marketing

Are you trying to get your website to a point where it starts bringing in readers, and some cash? Your lack of readers may be due to a portion of your website that you have ignored in your quest to make money. You have probably heard the term search engine optimization thrown around on the internet, but most people do not know what it is or how to make it work for them. Some people are very knowledgeable about SEO and give solid advice consistently, but have a difficult time using it to achieve the results that they know are possible.

SEO in Google

Advertisements are an extremely important factor in running any business. They are an essential component in connecting with new customers and getting the word out about your products or services. This is true whether you run a storefront or an online business. If you are running an online business, properly utilizing SEO can be one of the best free advertising methods available.

Most of the well-known search engines rank websites using a complex set of algorithms that are specially designed for the purpose of providing the most relevant results for each search term entered. This is why optimizing your website is so important.

Because of this, optimizing your site to include the most relevant search terms can be very rewarding. This will allow search engines to rank you higher for the terms that your website provides, bring in more readers or customers, and ensure that your visitors are actually looking for what your provide.

Now you understand why SEO is important, but how do you achieve your goals by using it? The world of search engine optimization is constantly changing, so how do you keep up? You can subscribe to various websites in an effort to keep up to date with the constantly changing industry, or you can hire an SEO specialist. The choice you make will greatly depend on the time you have to invest, and the money you can afford to invest.

Keyword Density in SEO

Keyword Density

Keyword density is the number of times your keyword is used in your entire website. This lets the search engine know how relevant this keyword is to the information you provide. On the other hand, using the keyword too much can cause you to be penalized or marked as spam content.


Meta tags are small pieces of HTML coding that help search engines decipher what the website is about. It can be beneficial to add keywords here, but make sure that you are not placing irrelevant keywords in the tags; this can get you penalized.

Inbound Links

Inbound links are links from other websites to yours. Not all inbound links are positive links. The search engine does evaluate the rank of the website linking to yours. This means that some inbound links can actually hurt your ranking.


Content is one of the most beneficial things you can have on your website to improve search rankings. Search engines do evaluate the content of your website, so if you only have an online store, you will not rank as high as an online store that provides content to their visitors. Your content should be helpful and relevant, and add value to your website.

Lucas Bikowski
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Lucas Bikowski

SEO Expert at SEO Shark
Lucas specialises in: SEO (Search Engine Optimisation), link building, AdWords, social media, web development, business branding and reputation management.
Lucas Bikowski
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