Google Ads Management

What is Google Ads?

Google Ads is a PPC platform which enables you to target ads to specific people who are looking for your products or services, avoid displaying advertisements to people who are not likely to convert for you and maximise the return on your investment.

How much does it cost?

To understand the costs of an effective Google Ads campaign, you must distinguish between two critical inputs:

1) Budget for Google Ads

You set a budget which limits the maximum amount that will be used for your Google campaign. The amount is paid to Google and consumed when people click on your ads. Google determines the cost of each click based on the quality of ads and auctions conducted between advertisers.

Even if your Google Ad does appear for a search query, you are only charged if the user clicks through to your site.

2) Price for Campaigns

This is the fee payable to SEO Shark as remuneration for our services in preparing and optimising your Google Ads campaign.

What is included in your PPC?

  • Setting up and configuration of a Google Ads account
  • Creating groups of ads, preparing your advertising and your keyword selection
  • Creating landing pages
  • Maintaining and optimising your campaigns for one month
  • Bid management

If you are interested in more extensive packages, select one of the below PPC packages or contact our team.

  • Start-up
  • Monthly PPC Budget $600-$1,500
  • No Lock-in Contracts
  • No Set-Up Fees
  • Advanced
  • Monthly PPC Budget $1,500-$3,500
  • No Lock-in Contracts
  • No Set-Up Fees
  • Premium
  • Monthly PPC Budget min. $3,600
  • No Lock-in Contracts
  • No Set-Up Fees

No Hidden Fees

With SEO Shark, there are no hidden costs. The only additional funds that are required are those paid to Google for the pay per click service as mentioned above.

No Lock-In Contract

We don’t lock-in contracts. You can cancel our service at any time. However, we know our service yields excellent results and that once you start doing PPC advertising with us, you’ll end up staying for the long-haul.


Your monthly budget can be changed at your discretion, whether you want to increase or decrease it. You are, however, required to pay for all clicks that have been incurred up to that time. There are no fees for budget changes.

Google Partners

SEO Shark is a Google Partner

Being a Google Partner, SEO Shark has access to exclusive training, support and tools provided by Google. The Google partnership makes us a trusted digital media provider.

Let Us Protect Your Clicks

SEO Shark has introduced a new program that specifically targets click fraud on PPC campaigns.

Click fraud occurs when competitors continue to click on your ad until your daily budget is met, therefore resulting in your ad no longer displaying until the following day. Recently, we have seen a dramatic upward trend of fake clicks occurring on client PPC campaign ads.

This is a relatively underhanded tactic used by businesses to get a step ahead of their competition in an over-saturated market. SEO Shark had taken steps to ensure this dodgy approach is no longer valid on our clients.

Our program ensures that your ads will not become victim to click fraud. This, therefore, makes your PPC campaign significantly more effective as only real potential customers will be clicking on your ads.

PPC protection from fraud and competitors clicks

The four main stages of our Click-Fraud prevention program:

  1.  Monitoring – we track every click that is made on your ads and analyse this data to gain valuable insights into how your PPC ads are being interacted with.
  2.  Detection– here, our algorithm helps to identify between real and false clicks.
  3.  Block– after we identify the fake clicks, we will then block that IP address from seeing your ads in future. While the fraud committer may believe they have succeeded in maxing out your daily budget, your ads will continue to be displayed for every other user.
  4.  Refund– we will also ask Google for a full refund for the fraud clicks

So, let’s start your Pay Per Click Advertising Campaign!

To start your campaign, request a quote.